How many links per week/month should a link building campaign acquire?

[fersu]

I am running a linkbuilding campaign for my company.  I am mostly focusing on guest blogging opportunities and responding to emails from HARO.  How many links would I have to acquire each week or month to be considered doing a good job over a 6 month or a year time period?

Thank you,

[fersu]

What do you do to determine the quality of a site to acquire a link from? Is it just a Moz score of 50 or more? Is it just a link from an industry you are targeting?

We are a B2B Company, so we feel we can link to a diverse range of industries and topics.  Some times I look at a company with a Moz DA of 30 and think it is a good link to acquire because we want to sell to that industry. Sometimes even more so than another link I acquire that might have a Moz DA of 50. I never link to sites that dont make sense for our business.industry.  Is this a good strategy or should I keep my focus on the high Moz DA first?

Thanks for any help. I realize this response is kind of jumping all over the place.

[RobCairns]

I agree with Jordan - Quality over quantity, always. That being said, you need to make sure your links are coming from ideal sources. I think there is a pecking order to linkbuilding, and it goes as follows:

1. Follow/NoFollow
2. Link strength
3. Link relevancy
4. Number of links from differing sources
   5) Number of links

Other factors may be involved here such as how many people are involved in the campaign (if it's only you, there are obviously lower expectations than if you have a full team working on it).

Also keep in mind that Penguin 4.0 was released a few weeks ago so the quality of your link profile is very important. That being said, penalties are (theoretically) less impactful and easier to overcome, so feel free to experiment with link building strategies beyond simple guest posting to maximize your incoming link juice and get your rankings improving.

Lastly, remember to spread your inbound links over pages that are relevant to the topic of pages your are blogging on. Don't send everything to your homepage if you have a relevant page somewhere deeper in your site.

If you want to discuss some strategies to help improve your effectiveness/efficiency, feel free to reach out and I will help out as best I can.

Cheers!

Rob

[JordanLowry]

I think quality links should be taken into consideration more heavily over quantity. A few quality backlinks would be a lot more beneficial than a vast amount of poor backlinks.

Don't try to quantify how much focus on the quality while building strategic marketing relationships and you will be fine.