Different URL (not homepage) showing up for main keyword
-
Hello,
When we search for 'boutique hotels' the following URL appears on first page in Google UK:
https://www.i-escape.com/united-kingdom/boutique-hotels
While we're pleased to be ranking on first page, I was wondering why it hasn't picked up our homepage, as it has for our competitors. Does this simply mean Google deems this page more worthy of first page SERPs?
Thanks again for your help Moz community!
-
Hey there,
It looks like the 'Boutique Hotels' page has been optimized for the term 'boutique hotels' more effectively than the homepage. Google takes into account a whole bunch of figures when determining the best page on your domain to rank for a particular term. You might find that users stay on site/convert more often when they enter the site on that page - Google might have picked up on that and chosen to serve this page as the best entry point for that journey.
I hope this helps,
Sean
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink Shows Zero.
My website have a baclinks as shown in other tools but in MOZ backlinks shows zero, WHY?
Link Building | | frank.21
can you check please: https://menscareclinics.com/0 -
Still possible to target keywords?
If you're a professional SEO and a client wants to target certain keywords, other than on-page tweaks what else is there? Or am I right in presuming there's nothing you can do off-page any more?
Link Building | | Jeepster0 -
Buying keyword urls for local traffic
Hi, I've been told that there is a real benefit in buying up local domain names and setting up mini adverts to your core website... is this actually true? Seems a strange practice. Example: If I had a car cleaning site called 'MozCarCleaning.co.uk' and the company was based in London. Then I'd buy related domains, 'LondonCarCleaning.co.uk' , 'CarValetLondon.co.uk' and make mini websites which then link to the main site. Alternatively, would it be worth just 301 redirecting directly to the core site? Thanks.
Link Building | | MatthewJamesRiley0 -
Why is my homepage ranking BELOW a subpage?
Search "peer to peer lending". The page http://www.ratesetter.com/peer_to_peer_lending.htm appears higher than the homepage. I don't think this is because of keyword density on page either as Zopa (competitor) have zero mentions of this keyword on their homepage. What are your suggestions for getting the homepage ranked higher? Thanks, Simon.
Link Building | | RateSetter0 -
URL purchasing strategy
Hi, At my company we have alot of URLs (around 500), which are purchased for different reasons, some for defensive reasons, some because we think we potentiallly could use them in the future. Now we want to "clean up" this list, in order to minimize costs, butt im unsure about some of the URLs, and have some questions that in some way all are SEO-related. How used are the .xxx domains, we have alot of them of defensive reasons, but im not sure that we have anything to fear, whats your take on that? - and arent .xxx domains excluded by the search engines? We have alot of URLs which we redirect to our main domain, some of them have been their own domains before, and some of them are just redirects. When i remove these, i get two challenges: 1. If someone links to that domain, i wont be able to redirect them anymore. 2. If the domain have a good Page Authority in itself, i loose that link juice. How do i proceed in order to get knowledge about the above two factors, that are crucial in order to decided wheter to keep or delete domains?
Link Building | | Petersen110 -
Quick Question About Exact Matched Keyword Domain
if you have lets say tools.examplexxxx.com in which "tools" + "example" makes a good keyword together i.e [example tools] (a good key word). Is it wise to put 300 quality backlinks with exact matched anchor text containing keyword**[example tools]** from niche related domains and not worrying getting hit by penguin.
Link Building | | ksbnok0 -
Backlinks from PR sites not showing in Open Site Explorer
Hi, Over the last year I have used a range of different PR sites to post news articles that link back to various pages on my site. However, barely any show up as link backs on Open Site Explorer, neither follow nor nofollow links. Can anyone explain why this is and whether or not the dofollow links count towards SEO if they are not picked up by OSE?
Link Building | | pugh0