SEO for e-commerce websites

[lindsayhopkins]

Hi,

I'm a novice building a website (on wordpress with the plug-in Woocommerce) and would like some advice on how to optimise my online store for SEO.

• Does 'traditional' link building apply to e-commerce

• What else should I consider

• Should I write a blog/vlog/

Thanks,

Lindsay

[BlueCorona]

For SEO for ecommerce, you need to make sure each of your product pages is optimized well. Each page should have a unique meta description, title tag, and well written content. While this might be obvious, it's extremely important for ecommerce.

You need to think about each webpage on your website as an opportunity to rank, so ensuring each page is unique with well crafted content is a great starting point.

Be sure to do competitor research to see who is currently ranking for the important keywords you are targeting so you can come up with a strategic plan to outrank them.

[lindsayhopkins]

Hi Marcus,

Thanks for the advice, but what does SOSTAC mean?

Lindsay

[Marcus_Miller]

Hey Lindsay

This is something of a big question and the answer is going to depend on a range of variables including the competition, the products, the geography etc.

Certainly, I would start by tackling this by doing some traditional marketing planning. Look at the industry. Look at the competitors. Research the customers. What do the competitors do well? What are the opportunities to do something better?

You need to answer some of the foundational marketing questions and then see how your SEO strategy applies to this. For instance if you are a new store with entrenched competition in a competitive niche then is SEO the best return marketing tactic to get started? It is likely the tactic with the most return overall but perfect on page optimisation won't rank you past the ebay's and amazon's of this world.

Certainly you will need to tick all the SEO boxes:

• well optimised pages and site in general
• useful content that truly aides the user in their goal
• authority building

Exactly how you go about this requires a strategy that takes the marketplace into consideration. Certainly, the SOSTAC framework can be a useful way of structuring this kind of thinking and fleshing out your approach.

Hope that helps - broad question so hard to be specific without a URL.

Cheers

Marcus