SEO for multiple languages [Arabic]

[MozammilStorat]

Hello all,

I am currently managing a Marketplace that comes in two different languages: English & Arabic. The English website is, fortunately, doing quite well in terms of SEO performances but, not the Arabic one.

The website has two kinds of content:

1. Static content: controlled by me. It includes menu items, navigation, static pages etc which is properly translated among the two languages
2. User-uploaded content: It includes ads/news posted by the user which may not be translated to Arabic if they chose not to do it.

Now if somebody goes to the Arabic website and check a news item that doesn't have an Arabic translation, it will show the English title.

I am assuming, serving content in a different language that is specified in the hreflang is a straight no, right?

[GPainter]

Hello,

yes, its a bit cheeky but if its a work in progress I'd take the risk, you can also use OG tags http://ogp.me/ to help specify the target country/language (e.g. en_ar) and you can set the target country in your search engine console, so whilst not a language target your targeting a region which may be helpful. This is assuming you've got is as a sub-domain or similar and that you are Target a country more that a language.

Hope that helps a bit with your Arabic audience.