Drop in rankings after AMP implementation because of lack of facebook comments
-
Hi, we are amplifying our site, but one of the things we can´t include on our AMP version is the Facebook comment box.
Some of our articles have hundreds of comments on them and we noticed that Google was crawling those comments and using them as a ranking signal (the more comments the better we discovered).
Now we are wondering if these articles would drop if we launch the AMP version without the comment box. As this would reduce the written content on those pages a lot.
Anybody tested this before or has an idea on that would work out? Thanks for your help!
-
I'd be interested in seeing the research you did showing that Google is using Facebook comments as a ranking signal. I think a correlation definitely exists, and there is supporting evidence for it, but to date I don't believe anyone has proven causation.
The best research I've found on the topic is here: http://buzzsumo.com/blog/social-shares-and-inbound-links-insights-from-new-correlation-data/ In short, it states that some content that is shared garners more backlinks depending on the type of content and where it is shared. You should compare this with your research and see if it follows the trend noted here.
If you're trying to decide whether to move to AMP or not, consider that you could receive a ranking boost as some have, but you could also be sacrificing your ability to convert as highly as you used to.
I like to follow this rule of thumb: publishers yes, everyone else no. We all have to make money somehow and stripping out conversions is not a great way to do it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When rel canonical tag used, which page does Google considers for ranking and indexing? A/B test scenario!
Hi Moz community, We have redesigned our website and launched for A/B testing using canonical tags from old website to new website pages, so there will be no duplicate content issues and new website will be shown to the half of the website visitors successfully to calculate the metrics. However I wonder how actually Google considers it? Which pages Google will crawl and index to consider for ranking? Please share your views on this for better optimisation. Thanks
Web Design | | vtmoz0 -
Correlation of PageSpeed Insights and YSLow scores to high rankings in SERPs
I'm pretty well rounded when it comes to SEO, but I'm just frazzled when it comes to YSlow and PageSpeed Insights. Of course, individual factors are important to site performance, but it has become increasingly difficult to recommend open-source and hosted platforms that don't pass muster on many of the performance standards being tested. For example, entity tags, expires headers, and cookie-free domains are nearly impossible to set with hosted platforms, and none of the major open-source CMS like WordPress, Joomla, Magento, Odoo, etc., consistently put javascript at the bottom or make "fewer" HTTP requests. Mobile is now king, so quite a few people (including myself) need to "mobilize" their website by late April or risk dropping in mobile search rankings. Nearly all my clients run multi-lingual e-commerce websites, so that really limits options but makes it that much more important to keep current with Google's SEO recommendations. What platforms perform best taking into account any correlation with YSlow scores/PageSpeed Insights to high floating sites on SERPs? Would one spend the money to "fix" their current platform that has worked very well to date or switch to a mobile-ready platform?
Web Design | | kwoolf0 -
Is there an issue if we show our old mobile site to Google & new site to users
Hi, We have our existing mobile site that contains interlinking in footer & content and new mobile site that does not have interlinking. We will show existing mobile site to google crawler & new mobile site to users. Will this be taken as black hat by Google. The mobile site & desktop site will have same url across devices & browsers. Regards
Web Design | | vivekrathore0 -
Does moving Server (IP) affect rankings?
I work for a pretty large company with an established web domain with thousands of pages. We are working on a new website and they talked about moving the site onto a new server. What is the impact ranking wise of going to a new server? Does Google care so long as it's the same domain, or is there some equity lost? Thanks in advance!
Web Design | | ScottOlson0 -
CSS vs Javascript vs JQuery drop down navigation
For a user / seo perspective, what is the best way to code a drop down menu nav bar? Is it best to use css, javascript or a scripting library like jquery? I am thinking about overall best practice that will not have a negative impact on serps. I am also thinking about what will work best on all types of devices i.e. desk tops, lap tops, smart phones and tablets. What are the Pro's & Cons of Using CSS for Drop Down Menus. What are the Pro's & cons of using Javascript for drop down menus. And the same question for jquery. Thank you all in advance for your ideas.
Web Design | | bronxpad0 -
Hom much does getting a mobile website improve the "mobile ranking"?
There's been speculation about Google totally not ranking sites that are not mobile, but as far as I can see many sites rank THE SAME on mobile devices as on regular stationary PCs/lap-tops. I had hoped for a radically improved ranking once a mobile site was built. Or is it just that it takes a TON of time for it to go through and then it gets better or is it like with regular sites that a new mobile site on a sub-domain is parked in some form of mobile-sand-box? Also, does putting a mobile site on a ranking domain, as subdomain help, e.g. m.testingsite.com instead of testingsite.mobi ? Thanks.
Web Design | | yvonneq0 -
Drastic rankings drop
SOS SEOMozzers hello all. I woke up this morning to find out our rankings for two main keywords: 1. internet marketing firm
Web Design | | vijayvasu
2. marketing firm dropped from being #8 on google to not being invthe top 50. last week we upgraded the site to HTML5 . We checked the on page via pro tools and everthing seemed fine. We checked Google analytics ( traffic was beginning to fall) and we checked webmaster tools - ( there were not critical issues etc) So now i am bewildered as to what possible happened to wipe us of the search. Please can you help - the site is www.gunshotdigital.com0 -
Google News we were dropped and need help finding ot why
Hi i have a site called in2town lifestyle magazine http://www.in2town.co.uk/ and up until two months ago we were with google news and for a long time. But then all of a sudden we were dropped which left us with no confidence about our site and led us to make changes to the site, some good and some bad to try and find out what was wrong with our site and why we were dropped. We have now been concentrating on sorting the site out which has led in a drop in traffic due to not updating it as we should because we are more concerned in trying to make it a quality lifestyle magazine and get back in google as well as making it a good experience for our readers.. I would like your help and finding out what you feel is wrong with our site so we can then work on it and change it and try and find out what went wrong with google news. we have spent years on the site but now we have gone in the wrong direction because we were more worried about google news. If you can advise us on how we should change the site and sort the site out and make it into the professional site it was once more then that would be great.
Web Design | | ClaireH-1848860