IE & Edge issues with site relaunch - advice appreciated
-
Hi,
I've been involved in a major ecommerce site relaunch, redesign and backend and have been involved in several successful ones before. On the whole things have gone great. Of course there are some minor bugs to fix, rendering issues etc but my real concern is a significant decline in conversion rate BUT only for IE and Edge users. All other major browsers conv rate has increased.
Trawling through analytics and the site itself in those browsers there is no obvious sticking points e.g bounce rate has improved on all browser inc IE & Edge, no particular point in the funnel is suffering more than others, no particular page or landing page is doing much worse than others etc. it just seems like all the kpi's (except bounce) are down a little on the 2 microsoft browsers, which has a significant impact.
One of the things that changed on relaunch is that we moved to https and im wondering if that might be causing an issue with IE / Edge security or privacy settings or that functionality on the site that relies on cookies is being affected, though in testing we haven't come across anything.
I'd appreciate any advice or insight.
Thanks,
Andy
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices: Mobile & Desktop Ad Design for Adwords?
Is it possible to have Google Adwords display different page versions according to whether an advertisement will be displayed on a mobile or desktop device? We are a commercial real estate brokerage based in New York City. Most converting website use desktop rather than mobile. We are considering advertising on Google Adwords. Is it possible to have Google serve a more elaborate form of desktop landing page but have Google serve a stripped down version to mobile users? The stripped down version would be created using Instapage. From a technical perspective how would we create a more elaborate desktop version and have Google distinguish between the two? In our experience, mobile converts much less. How much less should we bid for keywords displaying on mobile? Thanks!
Conversion Rate Optimization | | Kingalan1
Alan0 -
Following on LinkedIn & Liking on Facebook, Will it Facilitate Advertising to a Specific Target Market?
My commercial real estate brokerage ie firm is targeting very specific lists of businesses. We send them emails regarding specific properties. For instance email to partners in law firms with 1-10 employees in the 10017 zip code. Response from email has been maybe a decent customer for every 1,500 emails. But it is inexpensive. We would like to try to reinforce and enhance the results by perhaps using social media tools such as LinkedIn and Facebook. Would it help us eventually advertise to our very specific segments if we Facebook like the individuals we are targeting? We would like both the individuals and the company pages. Any utility to this? We would also follow the individuals on LinkedIn. In a perfect world we could advertise posts of below market, especially desirable properties to our target market; the same people we are emailing to on a regular basis. We are generating the emails through a CRM called "ZOHO" which we find very useful. Is it worthwhile to add a social media element to our marketing effort? While the email has been very inexpensive and shows signs or being effective, the amount of effort to compile the lists and set up ZOHO was monumental. Looking forward to feedback, thanks everyone!!!
Conversion Rate Optimization | | Kingalan1
Alan0 -
Site Redesign Leads Dropped
One of my clients recently had his site redesigned. He wanted to change the design completely, I did offer advice on aspects relating to the redesign, I think its fair to say that he didn't follow all of my advice. PPC still running as usual and rankings still OK but the leads have gone down. Most of the leads come via the phone. I have suggested a number of ways to establish what has gone wrong including surveying his existing customers, comparing old and new designs etc...The client isn't keen on these methods. I'm hoping someone has some direct experience and can offer some direction as to how best to proceed? Justin
Conversion Rate Optimization | | GrouchyKids0 -
Issue with a particular command of robots.txt! Help needed!
Hi all,I'm facing a strange issue with a website: www.foodmood.itI've written this robots.txt: www.foodmood.it/robots.txt in which I'm using all commands I've tested and used on other websites.The problem is that this website is not indexing correctly, and my fear is that I've written the robots in a wrong way.In this forum I've been taught that this command Disallow: /*? should be substituted with Disallow: /? in order to be sure the crawler is not indexing all the URLs containing a question mark.My question is: do you think this command modified in the above way can cause a problem to my website?I repeat that I've used it on several sites and this is the first time I'm having this kind of problems.Thanks in advance for your help.A.
Conversion Rate Optimization | | OptimizedGroup0 -
Is there anything obvious about my site to why it's not converting?
Hi I am reaching out to the community to see if anyone can see why our site is not converting or point out anything that might be hindering conversion. Our site is www.tidy-books.com Any help would really be appreciated. I can provide more details on request Thanks
Conversion Rate Optimization | | tidybooks0 -
Where I can place a banner/message in my site telling I have a new website?
Where I should place a banner or a message in my old site to tell user that I have a new website? Thanks in advance!
Conversion Rate Optimization | | esiow20130 -
Root or sub domain for my site? (I forgot which I used to target)
Hi there, I'm sorry for what is most likely a daft question with an easy answer. I have searched the web but whilst there are lots of answers about this generally, nothing seems to answer my specific problem. I have just begun relaunching my site - workingfirstaid.co.uk - but basically cannot remember if I used to try and get links pointing to www.work... or work... I know I have so few links already that it probably doesn't really matter, but I don't want to spend time pointing to the wrong version. My internal links point to the non www version, but searching google for [working first aid] brings up the www version. Thanks in advance for your time! Cord
Conversion Rate Optimization | | cordite0 -
What is the best solution to track conversions on local plumbing site (non-mobile)?
What is the best solution to track conversions on our local plumbing site? 95% of leads coming from phone calls, the rest – from the contact form we have on every page. Is there a reliable solutions to track conversion rate for non-mobile local site? As a side note, we have 6 different phone numbers on our site that users can call in order to reach us.
Conversion Rate Optimization | | dinok_ya0