Measure traffic from serp feature
-
Hey
Does anyone know if there's a way of measuring traffic coming through serp features? I know that you can get some info on SEMrush but not traffic coming from those specific results like stories and instant answers. Thanks!
-
Thanks, Andy! I'm more looking into traffic coming from SERP features, I don't think you can get this info in GSC, but please let me know if I'm wrong!
-
Thanks, Brett!
Definitely not the answer I wanted to hear, but the one I was expecting tbh I know you can track SERP features on SEMrush, but this will only tell you for which keywords you rank with SERP features, it doesn't give any information re traffic. I will keep researching this and if I come across any relevant information I will share it here!
-
This isn't the answer you want to hear, but I don't believe there is a way to do this. There is a way to see search traffic coming from different Google properties by removing Google as a search engine in Google Analytics. All traffic from different Google properties then shows up as referral traffic (so for example, I'd get to see traffic coming from images.google.com and traffic from google.fr, instead of everything showing up as Google/Organic).
But SERP features exist on google.com, meaning this is something that won't show up under sources because whether traffic clicks through on the SERP feature or your link, it's still coming from Google/Organic, and altering your settings so it shows up as referral it would still show up as traffic from google.com. Thinking about the way analytics collects data I don't think there's a way for us to determine a click through from a SERP feature unless Google provides that specificity.
If you find any information to the contrary, please share it here, because I'd love to dive into this myself if it's available!
-
Hi Anna,
It would be worth checking out Search Console and head into Search Traffic > Search Analytics.
You can then look at the Queries and see which terms are driving the most traffic - and those that are driving the least! Lots of other interesting information in there too.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to see organic traffic trend in GA?
Hi Guys, I want to identify whether organic landing pages in Google Analytics month on month (over 6 month period) have increased or decreased in traffic and whether the traffic trend is positive or negative. See attachment of the data. In total there are 500 pages, so it's just not feasible to review each organic chart for each organic landing page to view the trend. I’m sure there is some way to view this in Google Analytics, but just not sure how. Any suggestions? Cheers. 0Bnv85G.jpg
Reporting & Analytics | | spyaccounts140 -
Help! Need to Get Traffic Back Up in Saturated Market
I was looking in one of my client's Google Analytics profiles, and noticed that they had two major drops in traffic before we started working with them—and they've never really recovered. The first, and most significant drop was around January 2015. And then the again, but not as drastic of a drop, was around September 2015. They are a heating and cooling company, but they are located out west so this shouldn't be a seasonality thing. Here is a link to what the BIG drop is traffic looks like in January 2015: http://imgur.com/a/Y1s8U To get a clearer picture, here are the numbers for the overall website traffic:
Reporting & Analytics | | BlueCorona
September 1, 2015 - September 30, 2015: 30,923 sessions
September 1, 2015 - September 30, 2016: 13,768 sessions Year over year traffic to the website dropped by 55%. Here is a link to what year over year looks like in Google Analytics: http://imgur.com/a/TPdJQ Like I said, we weren't working with them at the time so I don't know specifics about what might have caused this, but their numbers have never even come close to reaching what they used to be prior to the noticeable drop after September 2015. Does anyone have any insights into why this might be? Was there an algorithm change back then that could still be impacting them? Any ideas how to get them back to where they once were? Any input is greatly appreciated! Thanks.1 -
Internal Referral Traffic Issue due to https/http?
Hi Mozzers, we´re running a secured https account section on our website including a messaging center where lots of non secured own URLs are being shared among the users. Is there a possibility that a user clicking on one of the shared URLs within the https section triggering another session thats been counted as direct traffic? Thanks for your help! Greets
Reporting & Analytics | | LocalIM
Manson0 -
Referral Traffic Issue
I'm working on a site that has low traffic volumes due to its niche. Â That's fine but we are daily getting referral traffic from unrelated domains without a link. Â These visits are always 100% bounce which is impacting the overall click.through rate. Â The domains are not the same and different ones come through all the time, so it is difficult to keep on top of. Any ideas what could be going on here and an effective way of dealing with this?
Reporting & Analytics | | MickEdwards0 -
Loss of referral traffic after change of CMS, host
I have a client that changed from MoveableType to Wordpress. He also changed from a dedicated server to WP Engine. He may have blocked search engines for a week or two, so his organic traffic is down but only by 25%. He's 301 redirecting all of the old pages. The mystery is that his referral traffic from Google is down 90%. It's a popular blog, so that's thousands. It's been going on a month now. Anyone seen this before?
Reporting & Analytics | | Hyper-Dog0 -
Can anyone diagnose drop in organic traffic? (Screenshot attached)
I have an unexplained drop in google traffic on the 9th July. There are no messages in webmaster tools and no onsite or link building had taken place. In fact there were no changes at all. The only possible thing I can think of is that for some time I have had a problem where the bounce rate for my site was 95% plus in analytics. That data is wrong as the website is converting 1in 10 visitors and for them to  convert the bounce rate would 90% (If EVERY other visitor bounced) as they have to visit several pages to do so. Any help appreciated! b457MPe.png
Reporting & Analytics | | SamCUK0 -
URL-structure change - former long-tail traffic gone
Hey people, I'm sure many of you applied changes to the URL structure of a client's or your own website before. So did I for obvious reason:Â The structure before was like www.domain.com/brand_page/_22-key-word-translatedkeyword.php (ranked 20). This was changed to www.domain.com/key-word.html.Â
Reporting & Analytics | | dumperama
Edit: Also on-page it was optimized, but only taking out worthless links like "keyword-link to other page" and adding a relevant SEO text (also valuable for the user) Now, for the targeted short-tail keyword, the outcome was great - ranking increased by 17 landing the page on the first SERP. But: Before this page garnered a wide range of long-tail keyword traffic.To be exact: 2600 different keywords generated traffic for that page in a period of 1 month. Now the newly structured site (also on-page optimized) only receives traffic from around 100 keywords. You can imagine that the absolute amount of visits also dropped. So I'd like to know if you observed similar results. Another question that's coming up in this context: How regularly does Google refresh the keywords associated with a page? Like: Is this page really relevant for this one keyword we associated it with 5 years ago? Because it is clear, when I'm looking at the aforementioned 2600 KW in detail, most don't have anything to do with the site, i.e. are not mentioned at all. Still they generated valuable traffic though. All of this is really crucial to this project, because soon the whole website's supposed to be relaunched with optimized URL structure and of course everything else that's need SEO wise... I'd love to hear your experiences. Thanks!!0 -
How to measure number of visits from Google News coming from Google Universal Search (NOT referral coming directly coming from news.google.com) with google analyitcs
I'm running a news site, and I have a problem of accuratly measuring which traffic is REALLY coming from google news. I analyzed a lot of  individual articles and I come to the conclusion, that the visits, that come from the google news section in the universal search results are counted as "normal" search engine traffic in google analytics. So if you do a Google search for a topic that includes links from Google news, you don't get an accurate referral count. As an example, if you do a search for "eBay", incorporated into the page 1 search results you may also see Google news results as well.Â
Reporting & Analytics | | Mulle
If someone clicks on that Google news link that appears in Google search, it shows up in Google analytics as a referral from Google search, when it was actually from a Google news referral. I was already checking google analytics and google news help forums and searched SEO blogs for this. But I wasn't able to find a working solution. Can anybody help me out with this problem? Thanks so much, Matthias0