Is it good practice to use "SAVE $1000's" in SEO titles and Meta Descriptions?
-
Our company sells a product system that will permanently waterproof almost anything. We market it as a DIY system. I am working on SEO titles and descriptions. This topic came up for discussion, if using "SAVE $1000's.." would help or hurt. We are trying to create an effective call to action, but we are wondering if search engines see it as click bait. Can you
-
Thanks for the reply. Presented like that it doesn't look quite so offensive
I take on board your feedback; I did look at address your question, near the end of my post, though I confess my language was a little vague, so I'll try again:
Having this phrase as part of your title page will not hurt your rankings; there are far greater sins you can commit than that.
(Just don't expect to be rewarded - I'm sorry, I can't help myself!)
Something else to consider, mentioning specific savings (to the penny) might be more eye-catching than $1000s, which comes back to my point about case studies.
If you do use it in your title. you can split test delivery and engagement of a few variants and see what works best for you.
Good luck with the project - I'll hit you up if I start getting any damp problems
-
**My intention for the questions was to discuss if some call to actions, or sales copy in the SEO Titles can hurt rankings. **
It certainly wont help Tyler. Google (or indeed anyone searching) wants to see something less in-your-face in terms of what is promised. I personally wouldn't visit a page with a title like that as it sounds like a sales page, even before you get there.
Put yourself in a shoes of a Google rater. Do you think they would see that as a worthwhile title or something spammy? Is someone searching for 'how much can I save' or are they searching for a solution to a problem?
I can't think of any situation where a title like this would be helpful for SEO.
-Andy
-
I appreciate the response. There are points stated that i agree with such as, "If you want to talk about potential savings, deliver this message through the body copy, using real-world examples with case studies." I agree case studies are a very valuable tool in gaining trust and value to your product.
However, separating yourself from the competition with an eye catching call-to-actions, is extremely important. If you are not thinking about user behavior, and just focusing directly on the keywords i think your missing the point to my question. The example may be a bit "tacky" but its a differentiator from the competition. The structure of the title can be something like " DIY Basement Waterproofing | Save $1000's with "Company" Waterproofing System." Where my focus and page content is all about "Do-It-Yourself" waterproofing. Also filled with case studies and testimonials.
My intention for the questions was to discuss if some call to actions, or sales copy in the SEO Titles can hurt rankings.
-
This approach has more than a whiff of tackiness about and I'd be keen to avoid it at all costs. With a little thought you can deliver something far smarter.
If you want to talk about potential savings, deliver this message through the body copy, using real-world examples with case studies perhaps? For example: Typical cost of waterproofing an X x Y basement using product Z = $3,200. Doing the same job with WaterAway = $27.55 (and break it down, with an itemised shopping list for the alternative method). That's going drive more sales than the hollow (and over-used) promise to save them'Save $1000s' (even if it later turns out to be able to do just that).
An effective Call to Action is borne out of successfully identifying a problem and positioning your product as the perfect solution to it. With that in mind, I'd do some keyword research around 'waterproofing' (<a>https://moz.com/explorer</a>) and see what real world waterproofing problems people are looking for solutions for and tailor your content (Including Titles and Descriptions) around that.
If this is done correctly, there's really no need to engage in cheap tricks. Understand your problems your potential customers are having and offer an easy and cost-effective solution.
To address your question (if using "SAVE $1000's.." would help or hurt) It certainly isn't going to help - as it doesn't relate to the user's search query in any way, which is what you should be focusing on. I wouldn't go as far as to say you'll be penalised for it, either (you'd need to engage in a few other nefarious practices for that to happen). Just don't expect to be rewarded for using it - by Google or your potential customers.
I hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does product environment have impact on main website's SEO
We have two environments - product, where login is necessary and where the customers are working. We also have there our help desk, Q&A and knowledge base. Pretty sophisticated page regarding information on a specific topic. We also have our main page where we promote our products, company and events, etc. Main page is www.example.com, where product environment is login.example.com . Does this product environment have an impact on my main page's SEO?
Intermediate & Advanced SEO | | NeringaA0 -
After hack and remediation, thousands of URL's still appearing as 'Valid' in google search console. How to remedy?
I'm working on a site that was hacked in March 2019 and in the process, nearly 900,000 spam links were generated and indexed. After remediation of the hack in April 2019, the spammy URLs began dropping out of the index until last week, when Search Console showed around 8,000 as "Indexed, not submitted in sitemap" but listed as "Valid" in the coverage report and many of them are still hack-related URLs that are listed as being indexed in March 2019, despite the fact that clicking on them leads to a 404. As of this Saturday, the number jumped up to 18,000, but I have no way of finding out using the search console reports why the jump happened or what are the new URLs that were added, the only sort mechanism is last crawled and they don't show up there. How long can I expect it to take for these remaining urls to also be removed from the index? Is there any way to expedite the process? I've submitted a 'new' sitemap several times, which (so far) has not helped. Is there any way to see inside the new GSC view why/how the number of valid URLs in the indexed doubled over one weekend?
Intermediate & Advanced SEO | | rickyporco0 -
Best SEO Practices for FAQ Page
Hi all, I'm looking for some tips on best practices for FAQ pages. In particular, is it better to have all questions and answers listed on one page, or should each question have its own page - given that there's enough content for it Thanks
Intermediate & Advanced SEO | | brian-madden0 -
Ecommerce SEO: Title Tags for pagination
Here's a specific question about title tags for ecommerce website... We've got lists of products (category list pages) that stretch for many pages... is there any benefit to added a something to make the title tag unique. For example: Page 1: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example</span><span class="html-tag" data-mce-mark="1"></title> Page 2: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example - Page 2</span><span class="html-tag" data-mce-mark="1"></title> Page 3: <title></span><span class="html-tag" data-mce-mark="1">Category List Page Example - Page 3</span><span class="html-tag" data-mce-mark="1"></title> FWIW, we've got the pagination and canonicalization nailed down tight. Moz crawl actual brought a dupe content issue based on title tags.
Intermediate & Advanced SEO | | 19prince0 -
Title Tag Verses H1 Tag. Is having both the same better than different if there's only one clear winner in keyword search volume
Hi Mozzers, I am going through my categories on my eccomerce hire site trying to improve things and just wanted to check this query with you My understanding is that if I have the same H1 and title tag, then that would give more weight for that keyword phrase? Would I also be correct in assuming that the H1 is more important than the title tag or should both be treated as equals in terms of SEO. My dimemla is that for certain products we hire, there's only really one clear winner in terms of keyword phrase. The others I find in keyword planner are way down the volume list , so I have tended to put the H1 and title tag as the same and then have H2 tag and a slightly different heading. Is that the best philosphy or should I really mix them up , so the the title tag, h1, h2 are different ? Also Currently My on page content mentions the the H1 tag near the beginning of the content. Is this correct or should I really be using the H2 tag phrase near the beginning of the content. For example - One of the products we hire out is carpet cleaners. Therefore the main keyword phrase is carpet cleaner hire
Intermediate & Advanced SEO | | PeteC12
and for our local pages its' carpet cleaner hire <city name="">.
This is my title tag and H1 tag and then for my h2 tag , I have something like "carpet cleaning equipment" with the content
mentioning carpet cleaner hire near the beginning.</city> I don't want to look likes its over optimization or mention the word hire to much but being a hire website, it's difficult not to and other keywords that don't mention it in it, are to varied so could increase bounce rates ?. When I look in GWT against my content keywords - the word hire shows a full bar. Just wondered what peoples thoughts are if what I am doing it okay?
thanks
Pete0 -
Canonical tag - but Title and Description are slightly different
I am building a new SEO site with a "Silo" / Themed architecture. I have a travel website selling hotel reservations. I list a hotel page under a city page - example, www.abc.com/Dallas/Hilton.html Then I use that same property under a segment within the city - example www.abc.com/Dallas/Downtown/Hilton.html, so there are two URLs with the same content Both pages are identical, except I want to customize the Title and Description. I want to customize the title and description to build a consistent theme - for example the /Downtown/Hilton page will have the words "Near Downtown" in the Title and Description, while the primary city Hilton page will not. So I have two questions about this. First, is it okay to use a canonical tag if the Title and Description are slightly different? Everything else is identical. If so, will Google crawl and comprehend the unique Title and Description on the "Downtown" silo? I want Google to see that I have several "supporting" pages to my main landing page(s). I want to present to Google 5 supporting pages in each silo that each has a supporting keyword theme. But I'm not sure if Google will consider content of pages that point to a different page using the canonical tag. Please see this supporting example: http://d.pr/i/aQPv Thanks for your insights. Rob
Intermediate & Advanced SEO | | partnerf0 -
Using PushState for Meta Data?
Wondering if anyone has had any experience using pushstate to update meta data on a AJAX page. What we are trying to is have one really long page that users can scroll through to see different portfolio pieces. We want each portfolio piece to be represented in Google as a separate page when they are technically all on the same page. An example of how the page will work is here:
Intermediate & Advanced SEO | | lsujoe
http://www.scozzese.com/2011/en/#annasafroncik If you notice you scroll down and the url will update for the next piece but you are still on the same page. So if we do this for meta title, meta description - will Google be able to recognize it? Any help to achieve quality results would be helpful! If I didn't explain anything clearly please let me know!0 -
Don't want to lose page rank, what's the best way to restructure a url other than a 301 redirect?
Currently in the process of redesigning a site. What i want to know, is what is the best way for me to restructure the url w/out it losing its value (page rank) other than a 301 redirect?
Intermediate & Advanced SEO | | marig0