Need Some Quality Vs. Quantity SEO Advice
-
We have a gallery here with our main categories of patches. https://www.stadriemblems.com/gallery/
If you click on one, say Fire Patches, you'll be taken to a page of just fire patches. https://www.stadriemblems.com/fire-patches/
But here's the kicker: If you notice of the fire patch page, there are also sub-categories to that. So if you click on say, Fire Rescue, you get taken one level deeper. https://www.stadriemblems.com/fire-patches/fire-rescue-patches/
I'm redoing this entire site (a project over five years overdue), and I'm wondering if it's really worth it to keep these three-level deep sub pages. I originally created them with long tail SEO in mind, making us be the only ones who come up when people search for very specific patches. But it's a big undertaking to redo all of them, and are they really adding any value?
-
It is not at all uncommon to have the category taxonomy run three levels deep like this.
What page should I land on if I search for "Volunteer Firefighter Patches"? If it's /fire-patches/ you may have trouble targeting "Volunteer" while also targeting Ambulance, Hazmat...
I think pages specifically targeting topics like "EMS Patches" are necessary for this site and would not recommend removing them.
While you're rethinking the taxonomy though, I would change /fire-patches/ to /first-responders/ because at the moment the site has EMS and Ambulance under "Fire". Really, all of these professionals are "First Responders". Then /first-responders/fire-patches/ may even continue another level deep, such as /first-responders/fire-patches/volunteer/ .
-
I'm leaning toward quality over quantity. Looking at those individual pages, they don't seem to be offering much in the way of unique content.
-
I have to make this decision within the week. I guess I can't ask people to advise me when I have no data to give them.
-
If it is possible to add the analytics code to the pages, I would do that and let it run for a couple months. Then you can make the decision with full data.
-
Well, this has brought to my attention that somehow the CMS has neglected adding the analytics code to those pages, probably because they're in a sub folder, so this is a bigger shot in the dark than I thought.
-
Are these pages pulling in any traffic? Can you trace that traffic through the shopping cart?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeking SEO contractor
I would like to hire an SEO contractor to assist with some technical/SEO issues on our site (Schema, etc). Can anyone make a recommendation? I am looking to work with a small company. Thank you in advance for any referrals!
On-Page Optimization | | JulieALS0 -
How far back do you need to optimize your blog posts?
We are going through a clients blog history as they are entering a redesign phase for the blogs. We are trying to determine how far back we need to optimize past blog posts so that they can be found easier on search engines. Is it better to optimize the past years? 2 years? 6 months? only the top posts? Does anyone have any suggestions?
On-Page Optimization | | Scratch_MM0 -
Seo Moz says there are 124 links on this page - do you see it?
I'm look at the report under Crawl Diagnostics Summary/Too Many On-Page Links It says there are 124 links on this page. I don't see it?! do you? http://www.kisswedding.com/blog/category/garden-wedding-ideas/
On-Page Optimization | | annasusmiles0 -
Home Page SEO
Hi! We recently re-designed our home page in early March. After Google panda, we re-tweaked it again, before we take it live, we really want to get some expert's opinions. We would be grateful for any comments/suggestions/feedback, particularly in the following area (you will need to click a few times to get the page to real size): is the bottom content ok? please scroll down all the way. 2) We used semantic keywords for 5-6 anchor interlinks to the same page to promote core products from the home page. Is this too much? 80% links on the footer is a repetition of header navigation links, do these footer serve any SEO value or is it over - optimization? Here is the URL: https://www.dropbox.com/gallery/36547134/1/WebDesign?h=109d4a Thanks a lot!
On-Page Optimization | | ypl0 -
Geo-targeted content and SEO?
I am wondering, what effect does geo-targeted "cookie cutter" content have on SEO. For example, one might have a list of "Top US Comedians", which appears as "Top UK Comedians" for users from the United Kingdom. The data would be populated with information from a database in both cases, but would be completely different for each region, with the exception of a few words. Is this essentially giving Google's (US-based) crawler different content to users? I know that plenty of sites do it, but is it legitimate? Would it be better to redirect to a unique page, based on location, rather than change the content of one static page? I know what the logical SEO answer is here, but even some of the big players use the "wrong" tactic. I am very interested to hear your thoughts.
On-Page Optimization | | HalogenDigital0 -
SEO Site Planning Tool?
Does anyone know of a good SEO Site planning tool? I see that SEOBOOK has something that looked interesting but they want $300/mo! Thanks in advance! Andy
On-Page Optimization | | MaxOtto0 -
SEO Value of Within-Page Links vs. Separate Pages
Title says it all. Assuming that you're talking about similar content (let's say, widgets), which is better: using within-page links for variations or using separate pages? I.e., do we have a widget page and then do in-page links to describe green, blue, and red widgets, or separate pages for each type of widget? In-page pro: more content on a single page, thus more keywords, key phrases, and general appearance of real content. In-page con: Jakob Neilsen says they're confusing. Also, for SEO, you only get one page title, rather than a separate page title for each. My personal bias is for in-page, since I hate creating dozens of short pages for what could be on one page, but my suspicion is that separate pages are better for SEO.
On-Page Optimization | | maxkennerly0 -
Best site structure for SEO
Hi, I'm currently in the process of redesigning/rebuilding a well ranking but a dated looking and structured website. Using analytics info I'm trying to put togerther an optimied site map plan for the site based on keywords. Currently the site is structured like this (a few examples) for some of its best ranking keywords / landing pages www.companyname.co.uk/frames/software/companyname-software/keyword/overview.php www.companyname.co.uk/frames/software/companyname-software/keyword/keyword.php I'd like to simplfy this as part of the re build so url's look like this www.companyname.co.uk/companyname-software/softwarecatogry/keyword Obviously I would 201 the old urls. My question is : A. is this a good idea? (From what I've read it is?) B. is there any benifit from having the company name repeated in the url (ie www.companyname.co.uk/companyname-software). My thinking before this is that companyname-software currently ranks well and brings a good amount of traffic. Or should I just go with www.companyname.co.uk/software/softwarecatogry/keyword as opposed to www.companyname.co.uk/companyname-software/softwarecatogry/keyword? Many thanks in advance!
On-Page Optimization | | JamesJacobs0