Need Some Quality Vs. Quantity SEO Advice
-
We have a gallery here with our main categories of patches. https://www.stadriemblems.com/gallery/
If you click on one, say Fire Patches, you'll be taken to a page of just fire patches. https://www.stadriemblems.com/fire-patches/
But here's the kicker: If you notice of the fire patch page, there are also sub-categories to that. So if you click on say, Fire Rescue, you get taken one level deeper. https://www.stadriemblems.com/fire-patches/fire-rescue-patches/
I'm redoing this entire site (a project over five years overdue), and I'm wondering if it's really worth it to keep these three-level deep sub pages. I originally created them with long tail SEO in mind, making us be the only ones who come up when people search for very specific patches. But it's a big undertaking to redo all of them, and are they really adding any value?
-
It is not at all uncommon to have the category taxonomy run three levels deep like this.
What page should I land on if I search for "Volunteer Firefighter Patches"? If it's /fire-patches/ you may have trouble targeting "Volunteer" while also targeting Ambulance, Hazmat...
I think pages specifically targeting topics like "EMS Patches" are necessary for this site and would not recommend removing them.
While you're rethinking the taxonomy though, I would change /fire-patches/ to /first-responders/ because at the moment the site has EMS and Ambulance under "Fire". Really, all of these professionals are "First Responders". Then /first-responders/fire-patches/ may even continue another level deep, such as /first-responders/fire-patches/volunteer/ .
-
I'm leaning toward quality over quantity. Looking at those individual pages, they don't seem to be offering much in the way of unique content.
-
I have to make this decision within the week. I guess I can't ask people to advise me when I have no data to give them.
-
If it is possible to add the analytics code to the pages, I would do that and let it run for a couple months. Then you can make the decision with full data.
-
Well, this has brought to my attention that somehow the CMS has neglected adding the analytics code to those pages, probably because they're in a sub folder, so this is a bigger shot in the dark than I thought.
-
Are these pages pulling in any traffic? Can you trace that traffic through the shopping cart?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is page speed important to improve SEO ranking?
I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking. Is this true? And if it is, how do I improve it, do I need an agency?
On-Page Optimization | | jasparcj0 -
Need advice on the better URL structure to go with
I am rebuilding our existing website on a new platform and need advice on which URL structure would be the most ideal. The following examples are of a product that we have with a very long page title. Not all of our products have titles this long, but enough of them do to cause some concern. I was also wondering if I should end the url with file type .html or if leaving it out is better. Thanks in advance! OPTION 1. this example just uses the root domain and the entire product title separated by dashes http://ewheels.nextmp.net/staggered-full-set-br-2-20x9-ace-alloy-aff01-metallic-silver-machined-face-flow-formed-br-2-20x10-5-ace-alloy-aff01-metallic-silver-machined-face-flow-formed OPTION 2. this example uses the crawl path as well as the entire product title http://ewheels.nextmp.net/wheels/ace-alloy-wheels/ace-alloy-aff01-metallic-silver-machined-face-flow-formed/staggered-full-set-br-2-20x9-ace-alloy-aff01-metallic-silver-machined-face-flow-formed-br-2-20x10-5-ace-alloy-aff01-metallic-silver-machined-face-flow-formed OPTION 3. this example uses the crawl path and just the part number at the end since the folders already contain all the keywords necessary http://ewheels.nextmp.net/wheels/ace-alloy-wheels/ace-alloy-aff01-metallic-silver-machined-face-flow-formed/ace-2090aff01silace-20105aff01sil
On-Page Optimization | | elementmotor0 -
Woocommerce ULRs & SEO
My company is in the process of converting from a .net site to a wordpress site using Woocommerce. We are #1 in Google SEO ranking and have spent a lot of time getting to this point. My currents URL is /smithco.com/rotating-widgetsbecause of the way wordpress works - I'm going to have /product/ in the URL in the new siteThew new URL will be/smithco.com/product/rotating-widgetsShould I be worried about this ?thanks in advance
On-Page Optimization | | ThomasErb0 -
Infinite scroll SEO
I was curious about the implications of Infinite scroll homepages on SEO, and more specifically, no-indexing subpages of the homepage (ie www.homepage.com/page/2/ ). I know its often a good practice to noindex subpages of archives, but in this case, would it be a bad idea? Thanks!
On-Page Optimization | | stackstreet0 -
Redirecting deleted posts 301 vs 302
There is a category on WP where job ads are posted. when a post got deleted I would like to pass 404 error page and redirect all those deleted posts to specific category. I found WP plugin Auto Redirect 404 in 301 for Trashed Posts which does redirect deleted post to specific URL. But posts which are in the trash (not permanently deleted) will get 302 redirects. Those deleted permanently will get 301 redirects. Should I try editing this plugin or find another why? Maybe there is similar way with Redirection plugin?
On-Page Optimization | | OVJ0 -
Getting access to clients websites for onsite seo
I understand on site seo fine, as I have tweeked up my own website a fair bit. But I am thinking about doing Onsite and Offsite SEO for clients, as I have had a few request now. So my question is what is the best way to get access to clients websites. So I can make the required adjustments. I have one client, who had a company create a website for him, but they have since closed down.
On-Page Optimization | | aussieseoguy0 -
What Drupal 7 module for SEO, or if not what other SEO software for article writing does anyone recommend?
what Drupal 7 module for SEO article writing optimization, analyzation does anyone recommend? Thanks in advance. We are updating our sites and need this information. If hter is not a Drupal module what else would you recommend?
On-Page Optimization | | alternativelaw0 -
Absolute vs relative urls
Hello, Should absolute or relative urls to be used for the internal links? I heard mixed opinions on that: One source claims that web crawlers prefer absolute urls as they are more understandable Other source points that there is no difference for web crawlers what urls are used and relative urls are shorter which reduces the size of a page. Which option is recommended? Many thanks Darius
On-Page Optimization | | LinenMe0