(Australian Business) Ranks 7th Brisbane, but ranks 3rd in Sydney and Melbourne. Why is Brisbane ranking worse, how to fix?
-
Years ago the rank would be the same across Australia. If we ranked 3rd in one city, it would be the same in every other city.
Right now, we are ranking 3rd in Sydney and Melbourne, however we ranking a low 7th in Brisbane for keyword "Trampolines". Why is this? How can we fix it in Brisbane.
Interestingly, we are a Brisbane based business.
The keyword is "Trampolines" and the website is http://www.vulyplay.com
-
If your product is trampolines, I would think there would be lots of linking opportunities from the schools and organizations that use your product. You might even be able to get a dot edu link from the gymnastics team.
-
Hi Joe,
My apologies for the delayed reply. I've been out sick for a few days and am just now working my way through our Local Q&A categories.
So, yes, you are right - long ago, nationally standardized rankings were more the norm. Today, with the emergence of Local Search, it's a completely different ballgame. Local pack rankings are going to revolve around the location of the searcher. So, a searcher on his cell phone in Melbourne looking for something like 'trampolines' is going to see completely different local pack results than he would if he were searching from Brisbane. And, a business physically located in Melbourne cannot expect to rank in the local packs for searches for or from Melbourne.
The Local-Organic results are not as heavily impacted by the searcher's location as are the Local Pack results, but geography may still matter somewhat.
If you need to improve your local pack rankings in your city of location, then it's just going to be a matter of employing local search marketing techniques. This checklist can help: https://moz.com/blog/local-seo-checklist
If you are trying to improve your Local-Organic results for your own city or for another city, then it will be organic factors your need to focus on (content, links, etc.).
Please, let me know if there are further details to your question you'd like to share.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Business Split into 2 Businesses - Residential and Commercial Site - 2 different URLs and both have the same address! Can we create 2 separate Google My Business Accounts?
Business Split into 2 Businesses - Residential and Commercial Site - 2 different URLs and both have the same address! Can we create 2 separate Google My Business Accounts?
Local Listings | | 9thCO0 -
Google business spam query
Hello Our Business is Verified Business Listing in google, as of Everything ok, But there are around 6-7 other company Who Registered Our website as there website, so my question is How should we make them spam & make Our website verified With Our main Location only, How to make Our business Listing Secure, please Guide as, to help Resolve this issue, Thnx in advance
Local Listings | | falguni-iepl0 -
1 physical address, 2 live GMBs for 2 different businesses
We recently have a chiropractor client who came to us to do SEO for his newly opened myotherapy practice. We were very surprised he managed to request and got approved a GMB for the myotherapy practice under a different business name but the exact same address. Has there been changes in Google policy recently that 2 businesses are able to share the one same address? If we built citations for the myotherapy practice with the same address, will it send conflicting signals to Google? His chiropractor practice is currently ranking no. 1 in local pack and SERP for his main keyword "chiropractor + location". Any insight would be greatly appreciated!
Local Listings | | Gavo0 -
Reliably Tracking Google Snack Pack Rankings
I have yet to find a way to reliably see my "snack pack" standings without going all out and using a VPN. I have moz pro and it looks like I can only track organic and local organic rankings. Anyone have a solution?
Local Listings | | zact10240 -
Google My Business for a Multi-Business Showroom
We are considering signing up for a multi-business showroom co-op concept in our area. Basically this space (1 address) has 10+ businesses that have their products represented at the location. There is one person working that passes along the leads to the individual companies when someone visits the showroom and shows interest in a product. I know at least 5 of the businesses are using this address for a Google My Business profile, and we would like to also. I am looking for some advice on best practices and strategy to ensure were not violating any of Google's policies. Here is a link to the showroom: http://www.brookfieldhomeandideacenter.com/
Local Listings | | JohnWeb120 -
Location pages for Two location business
Hi friends, I have a website with two brick and mortar locations. Right now I have both NAP's listed on every page on the sidebar and footer. I don't have either in schema format yet, as I don't know if I can have two schema's on the same page. 1. In the near future, I will be publishing pages for each individual location, but I want to keep the NAP of the other location on that page also, in case the visitor would prefer that location (they are only a few towns away from each other) Is that going to cause issues? Should I only have the NAP of that location? Which should I have schema data for? 2. Also, I have location pages for the surrounding cities, which we have added a Google Map with directions to the closest location, written directions, a few local reviews, and a paragraph about services. I want to publish these asap to rank in those ~10 other nearby locations. What NAP should I have on those pages? The closest location, or both? 3. Linking in the Google Local/My Business. I have verified both locations Google Local's, and I want to link them into the respective Two locations once published, but I want to do it properly. I read on one location seo article that I should change the website listed on the Google Local profile to the new url of that location, and link to the Google Local on that page. Is this correct? Which Google profile do I link to in the other location pages? or both?
Local Listings | | JustinMurray0 -
Do Citations help will all local rankings/Pages on my website or just the page it's linked to
Hi All, My ecommerce site has different category/landing pages for each of my branches . I'm currently getting some more citations done as wondered the following Is it a general rule to say, that the more citations you have the better as long as they are consistent and free? Given that I have different categories /landing pages showing the NAP of my individual branches along with unique content, should all these extra citations help with local rankings across my whole site or is it usually just helping the specific localized webpage it's pointing to ? I can get a company to help me do my citations but to do all the branches, it is going to be quite expensive. Is citations quite a big individual SEO factor in local search as opposed to on page seo factors etc etc. Any advice greatly appreciated. thanks Peter
Local Listings | | PeteC120 -
Google Local Business SEO
Under "http://moz.com/blog/everybody-needs-local-seo" Q) There is a paragraph saying "If your business has multiple locations, you should have a unique location landing page for each Google Plus Local listing." Does it mean that for each of my shop (location), i have to create an brand new google plus page for it? Q) There is a paragraph saying "you're dealing with a single location, then we're talking about your home page - but these elements should also be locally optimized on product and services pages. City and state in the title tag. City and state in H1 heading" For example, if my country is australia, i have to create a page within my website and the it is optimised to the keywords "Gold Coast | Australia" in my 'product and services page'?
Local Listings | | kevinbp0