How to understand if a certain company doing SEO or not?
-
Hi guys,
I am wondering how we can tell that the certain company doing SEO or not?
-
Hi Ahmet!
If you're experiencing thia situation, I'm very sorry. It can be frustrating to figure out if the company you've trusted with your digital marketing is doing what they say they are.
Here is a Moz blog you need to check out that pinpoints six things to look out for:
https://moz.com/ugc/6-surefire-signs-that-your-seo-company-sucks
-
Taylor has some great ideas. If you want to look at their on-page history you can go to archive.org and see versions of their pages from the past.
Many times, you can tell if a company has been doing SEO by watching their rankings go down. I am serious here.
So, a better measure of "is this a company who is going to be competitive" is to look to see if they have a steady stream of content that is valuable to their potential customers and business credibility being added to the site. This does not have to be an enormous stream. Instead it simply needs to be quality and published regularly. This is what I would fear and respect in a competitor.
-
Completely agreed with Taylor.
-
I believe the best way to accomplish this would be the following:
- Frequently check up on their backlinks. If it's consistently being updated with new resource pages or blog posts linking to their site, that would be a good indicator they at least have a linkbuilding campaign in effect.
- Keep track of their On-Page Optimization. If you've noticed that over a few months they have changed their Title Tags, Meta Descriptions, h1 tags, etc., multiple times then there's a good chance that their SEO is experimenting with using their keywords to greater affect in regards to On-Page and how it's impacting their rankings.
- Be bold and call them and ask what company is doing their SEO. ^_^
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I can see competitors ranking for certain long-tail keywords but cannot find them on web pages. What am I missing?
Hi there. I'm pretty new to SEO and I've been doing a fair bit of training but there is one aspect I have yet to grasp. When I carry out keyword research, I get all these results and I understand the metrics. What I'm not getting is, when a competitor is ranking highly for say "where can I buy fresh turkeys", I assume that that phrase must appear somewhere on the page, but it doesn't. I realise I'm just not thinking about this in the right way. Can anyone offer clarification, please? Kind regards, Bruce
Competitive Research | | BruceBarbour0 -
What One SEO Metric Would You Choose?
If you had to choose one SEO metric to measure a site's SEO performance what would it be? I know you shouldn't use one metric, but lets say you had 10 seconds to assess how well a site was probably doing from an SEO perspective. What metric would it be? *I also asked this question on the inbound forms.
Competitive Research | | eyeflow0 -
SEO ranking question
Hey, If a site for had a series of articles, and had the privilege of guest posting on several sites, such as mashable, entrepreuner.com, inc.com, and a few other not as big sites. and let us also say that this site is new and currently has pagerank of 0. How would the above benefit the site and the visibility of the articles on google? Also, with guest-posting, is it problematic to have the exact article also on your site? thanks in advance!
Competitive Research | | Raz.0 -
Is there an SEO benefit to purchasing domains for a website?
Greetings Mozzers, I wanted to see if someone could clarify the power of domains for me a bit. Is there an SEO benefit in purchasing fresh domains for a specific website? Something that would effect certain metrics like parking keyword domains to pages that target that keyword? I'm not talking about buying pre-existing domains that have value and are for sale. I'm talking about newly registered domains. Thanks for any advice/clarification.
Competitive Research | | MonsterWeb280 -
Local SEO
Im trying to rank well for a local search. im trying to rank for my city plus lawn care. Its not that competitive, because people in this field dont know about seo. Im trying to just rank well for it can someone give me suggestions to do that. Should i create blogs and use the comments to hyperlink to my page. Im doing research on my competition and seeing what backlinks they are using. and off page seo ideas would be great as well We have a great google places page same with yahoo. We are trying to rank for different city's i rank well for the city i live in and my address is in, but i dont rank that well for other cities. Even tho they are less competitive than mine competitive under 500k results for my keyword
Competitive Research | | fhnhockey0880 -
Our site being outranked by competitors with lower "moz" scores - due to on-page SEO?
Howdy, Our SEO efforts are doing well, but for a few keywords it seems we cannot budge one of the competitors sitting in spot #1. Through some competitive analysis I've noticed that our website has a much higher mozRank with regards to both page and domain compared to the current #1 spot. My question is what kind of factors could be the issue as to why we are still being outranked. Is it simply a case of poor on-page SEO at this point or should I be taking the mozRanks with a grain of salt.
Competitive Research | | marketingdepartment.ch0 -
SEO Struggles
Hey everyone, I am a web programmer and have been fooling around with SEO for about a year now and just started to get pretty serious about it so I signed up for SEOmoz. We just launched our new site about 4 months ago (http://www.cincinnatiwebtec.com) and Google just started ranking us about a month ago. I believe we have done everything right with H1 tags, H2 tags, Title tags, alt tags, inbound links, url structure, etc. but yet we still can't even seem to get to the 1st or 2nd page of Google for "Cincinnati Web Design". I know it's going to be a competitive keyword because the people fighting for it are the SEO experts, but if you were to compare a person on page 2 or 3 to us, some of them have nothing to do with Cincinnati web design and I highly doubt they even bother with SEO, but yet they are ranked higher than us. i.e. http://www.hollandadvertising.com/ - the only place I see Cincinnati is the address at the bottom and they have only 30 inbound links according to yahoo. On top of that, they are an advertising firm, not a web design firm! I was wondering if you guys would take a look at our site above and offer some suggestions. Do you think we are spreading the keywords too thin? I mean I just can't think of why a company like the Holland Advertising example above would rank higher than us. We clearly have a more SEO optimized site, more inbound links, more quality links, 0 errors, 0 warnings, etc. I am just at a loss. Hope you guys can help. Thanks guys, Chris
Competitive Research | | Cincinnati_WebTec0 -
How do you perform competitive research for SEO?
What metrics tell you the most when you're looking at your competitors across the search landscape? PageRank/MozRank Inbound links Keyword rankings Alexa/QuantCast/etc. Pages indexed Something else entirely? What numbers speak volumes to you when you want to get an idea of how you benchmark against your competitors? And how do you communicate these results?
Competitive Research | | jcolman2