How to understand if a certain company doing SEO or not?
-
Hi guys,
I am wondering how we can tell that the certain company doing SEO or not?
-
Hi Ahmet!
If you're experiencing thia situation, I'm very sorry. It can be frustrating to figure out if the company you've trusted with your digital marketing is doing what they say they are.
Here is a Moz blog you need to check out that pinpoints six things to look out for:
https://moz.com/ugc/6-surefire-signs-that-your-seo-company-sucks
-
Taylor has some great ideas. If you want to look at their on-page history you can go to archive.org and see versions of their pages from the past.
Many times, you can tell if a company has been doing SEO by watching their rankings go down. I am serious here.
So, a better measure of "is this a company who is going to be competitive" is to look to see if they have a steady stream of content that is valuable to their potential customers and business credibility being added to the site. This does not have to be an enormous stream. Instead it simply needs to be quality and published regularly. This is what I would fear and respect in a competitor.
-
Completely agreed with Taylor.
-
I believe the best way to accomplish this would be the following:
- Frequently check up on their backlinks. If it's consistently being updated with new resource pages or blog posts linking to their site, that would be a good indicator they at least have a linkbuilding campaign in effect.
- Keep track of their On-Page Optimization. If you've noticed that over a few months they have changed their Title Tags, Meta Descriptions, h1 tags, etc., multiple times then there's a good chance that their SEO is experimenting with using their keywords to greater affect in regards to On-Page and how it's impacting their rankings.
- Be bold and call them and ask what company is doing their SEO. ^_^
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What One SEO Metric Would You Choose?
If you had to choose one SEO metric to measure a site's SEO performance what would it be? I know you shouldn't use one metric, but lets say you had 10 seconds to assess how well a site was probably doing from an SEO perspective. What metric would it be? *I also asked this question on the inbound forms.
Competitive Research | | eyeflow0 -
Site Architecture for a Services Company
Hey everyone, I'm doing the keyword research for a new virtual assistant services website that I am building. Being that there's almost a limitless number of services that a customer can outsource to a virtual assistant, I have a lot of service keyword options. Here's the problem: I don't know how to layout my services in a scalable fashion so that I can continue to add onto the services list (each with their own unique and helpful page) after the website is published. I have two options: 1. Create a service page with categories, each with links to the individual services. Like on my competitor: http://www.virtualemployee.com/services but with links to pages focused on the individual service keyword (ex. virtual receptionist services). 2. Don't have a services page, but include the services as blog posts like on my competitor's website: http://www.virtualstafffinder.com/blog. Obviously, the blog would be much more "scalable" in the terms of adding more services. It also reduces a lot of clutter on my website. However, it's not categorized like the average service or e-commerce website. Not sure if this is necessarily a bad thing. What do you think? Your help would be greatly appreciated!
Competitive Research | | Stryde0 -
SEO Keyword Research
Hi, We are SEO beginners so please bear with us! We are trying to promote "Web based Invoicing Software". The SEO company we have signed with offer us 5 keywords for the package we are on with them. They have suggested\offered us: 1. Invoicing Software - Fine
Competitive Research | | Studio33
2. Online Invoicing - Fine
3. Online Invoicing Software - Covered by 1 and 2
4. Small Business Invoicing Software - Covered by 1
5. Invoice Template - Fine. Will Invoice templateS be covered on this one too? My question is does number 3 cover number 1,2 & 4 anyway? If so I am thinking to not go for 1,2, & 4 just keep 3 and choose three other new keywords. Would this be a better strategy and "more for our money?" Or, keep 1 and 2 and lose 3 and 4, would that be a good option. So, in summary options are (all assuming keeping number 5) 1. Keep all
2. Keep 1 & 2 - Lose 3 & 4
3. Keep 3 - Lose 1,2 & 4 4. Any other combo you can suggest? Any advice welcomed Thanks nutnut0 -
SEO's done, 301s in place, old site STILL outranks new site. What to do?
Since Sep 2010 I have had a site up with minimal SEO optimization (www.chrisbrushmusic.com). Oct 29, 2012, I launched a new site on a new domain (www.chrisbrushdrums.com) with more content and tons of SEO work behind it. The content of the new site is significantly different from the old site, and I wish to keep the old site around. I have 301's in place for specific URLs on the old site that point to the new site. I have submitted xml sitemaps for the new site. As of now, the old site still outranks the new site (i.e. Google search for "nashville session drummer" and my old site is #9 - my new site is nowhere). What should I do? Thanks.
Competitive Research | | cbrush0 -
Is there a SEO Moz Competitor Analasys tool that will show me how many Vistors their site receives?
I'm trying to find out how much traffic a competitor gets. Is there an SEOmoz tool for this?
Competitive Research | | starkSEO0 -
Identify keywords certain sites target
Hello, I've been asked to identify what keywords a group of blogs/communities might target so that we might gain some insight for our own SEM purposes. It's been several years since I used SEOmoz's tools, so they have changed a lot. I couldn't remember if you had such a tool, but it appears you do not--or at least not that I am finding. I was wondering if anyone could point me in the direction of such a tool where I can input a subdomain, and have a report stating which keywords are the ones the domain rates highly for. To be clear: I'm not looking for a traffic estimation or anything; simply a breakdown of what keywords a specific page or domain support most. P.S. I did a search on here for certain terms like "competitive keyword targets" and so forth, and saw no matching QA. I'm sorry if there is a duplicate! Thanks,
Competitive Research | | krisgosser
Kris0 -
Free SEO tools appearing in SERPS for a site
Hi there, I've just taken over a site and it doesn't have a huge amount of shelfspace on the SERPs for it's brand name. Looking at the results that are there are a lot of free SEO tools that are coming up. They haven't had an SEO before so it's not coming from their side. There's such a lot of them I was wondering if anyone had come across this before - is it simply a competitor looking at the seo, could it be one of the seo analytics packages using free sites or is there anything else to be aware of. I can start knocking the sites down the SERPs but just wondering if anyone has a good solution for this. thanks Shiv
Competitive Research | | Shivvyt0 -
My client has shown me a similar site, though not a competitor. He wants to know what sites they are linked from that give them such a good Google rank for certain kewords. Can SEOMoz tell me this?
When using google.com.au and searching for "travel to france", www.frenchtravel.com.au is the 3rd organic result. (the 1st two are not travel businesses, they are non profit travel guides) My client, who runs www.visituk.com.au, an Australian site that organises tours of the UK, said "so we just need to add these sort of words to the site?" I said, yes, but it doesn't end there. The real task is to have a link to your site on other sites surrounded with the words "travel" and "UK". He asked if he could see a list of the sites the french site was being referred by relevant to the search phrase. Is there an SEOmoz tool for this? Or is there another way I can generate that list? Thanks Simon
Competitive Research | | electrik0