PPC click-through rate by position
-
Hey Mozzers,
I'm trying to find an average CTR by position in the SERPs for paid search ads, but I can't find a reliable source. Does anybody have this information, or can anybody share their own thoughts based on experience?
Thanks!
-
These articles may give you some insights:
CTR by Industry (a useful consideration) https://www.searchenginejournal.com/highest-lowest-average-ctrs-google-adwords-industry/159351/?
A quick overview: http://www.wordstream.com/blog/ws/2013/02/22/click-through-rate-by-ad-position
A more in-depth article: https://searchenginewatch.com/sew/study/2345638/ppc-click-through-rate-by-position-does-rank-matter-data
and:
I hope they help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Not Getting Clicks or Impressions
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
Paid Search Marketing | | PermaTherm0 -
Our PPC UTM URLs Aren't Registering In GA Properly
Hi, We recently ran a few ads on Facebook and Reddit for a campaign of ours. Each of the URLs were properly attributed UTM links. Some of them register properly in campaigns, but the vast majority aren't. I can only find the attribution by checking All Traffic and displaying the landing page and the source/medium. Our Facebook Ad Manager reports MANY more clicks than our Campaign section in GA is for the campaign name. Here's the URL I receive for the landing page: /?url=http://www.ourwebsiteurl.com/our-landing-page?utm_source=facebook.com&dm_redirected=true Is Facebook writing over our UTM with their own so all I receive is that it came from Facebook? The URL we used was complete with utm_source, utm_campaign and utm_medium, yet these aren't fully reported. Any ideas?
Paid Search Marketing | | kirmeliux0 -
Google Analytics showing my Adwords campaign bounce rate at 0%
I am relatively new to Adwords, and I can't figure out why the Adwords section of Analytics is showing all my site visitors at 0% bounce rate. Does that mean the account connection is not done right? Obviously Google ads are not a 0% bounce rate. If I can't get that to work, does anyone know how Google ads appear in Traffic? Is it Direct or Referral? I'm sure there's some simple answer I'm just not aware of, I would appreciate anyone's help. Thanks!
Paid Search Marketing | | Crystalline_150 -
Is it better to place PPC when competition is high or low?
When managing a clients PPC campaign is there any advice on throttling up and down the accounts depending on the search popularity. Let's take "wedding cake" there are obvious trends here https://www.google.com/trends/explore#q=wedding cake but would you advise to spend more on Ads during the quite months as competition is low and you can get more click for less cost, or do you load up on clicks when it is more competitive/expencive . Please don't get bogged down in the "weeding cake" keyword, I'm looking more for views on when would be best to load an account in terms of return on investment. For example would you get better quality clicks when low search volumes as opposed to high. Lets also assume that our product costs us the same all year round. I have seen different side to the story. What are your views
Paid Search Marketing | | smartcow0 -
Can you market to someone 30 days AFTER they visit your site via PPC?
Hi all, I'm looking to market to visitors 30 days AFTER they have been to a website. Their is a coupon this business wants to run every 30 days to its' repeat customers (and if they purchase again); thus, 30 days more will resume. I'm aware that your remarketing list can capture audiences from 30, 60, and 90 days past. I'm talking about future display ads running 30 days after visitor has cookies enabled. Thanks for your help! Cole
Paid Search Marketing | | ColeLusby0 -
PPC software.. which one do you think is better? why?
hey guys... I am trying to figure out the best way of doing PPC. I dont want waste money doing it the less effective way. So far I have been looking at Acquisio and wordstream.. I am not sure which would be best for me or if there is other options that would be even better. I am in house in charge of 2 ecommerce websites.
Paid Search Marketing | | Felip30 -
Convince me I need a professional PPC service provider
Very new to SEO and somewhat new to PPC but I have managed a few campaigns before for an old website. I am very good with numbers, calculating ratios, conversions, etc. I have a strong analytical and business mind and the theory behind PPC makes sense to me. I know my target audience very well. I am an expert in the that field but I am not an expert in PPC. I am just starting out with a very small website advertising myself as a professional consultant in my field. The thought of spending extra money on a PPC guru when that money could go into my site or pay for visitors is a little scary. Do you think I can learn and teach myself all the tricks of PPC or is this an area where it really makes sense to hire an expert to do the work for me? My budget would be small at first ($500 or less per month) so every little dollar helps. Thanks.
Paid Search Marketing | | frankthetank21 -
PPC - Is this Budget suitable for me?
Hello, I have a question about a PPC(adwords) budget. If I want to invest 500$ / month , per year. Is that enough to reach more than 5.000 users(month) in my website? Keyword: TANGO Country: Br ( www.google.com.br ). I know I'm not giving a huge information about this question, but I just want to hear some toughts for a guy who has more experience in PPC than me. Any suggestion will be very appreciated, thanks.
Paid Search Marketing | | augustos0