PPC click-through rate by position
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Hey Mozzers,
I'm trying to find an average CTR by position in the SERPs for paid search ads, but I can't find a reliable source. Does anybody have this information, or can anybody share their own thoughts based on experience?
Thanks!
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These articles may give you some insights:
CTR by Industry (a useful consideration) https://www.searchenginejournal.com/highest-lowest-average-ctrs-google-adwords-industry/159351/?
A quick overview: http://www.wordstream.com/blog/ws/2013/02/22/click-through-rate-by-ad-position
A more in-depth article: https://searchenginewatch.com/sew/study/2345638/ppc-click-through-rate-by-position-does-rank-matter-data
and:
I hope they help.
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