How to Analysis which category gives me more revenue from google analytic?

[dsouzac]

Hello Experts,

For Ecommerce site we do have navigation path like Main Category - Subcategory - Products. That means Men as Main Category and then subcategory Cloths, shoes, bags then product in each subcategory.

After implementing enhance ecommerce https://developers.google.com/tag-manager/enhanced-ecommerce#product-clicks

I am getting this report - "Product Category (Enhanced E-commerce)" in Product Performance section.

Now my query is my all products are linked with sub category i.e. cloths, shoes, bags etc so in Product Category (Enhanced E-commerce) I can see Revenue, transaction related to Cloths, shoes, bags etc but how to judge performance of Main categories like Men, Women, Children etc?

Because google works with this method i think -

name': productObj.name, // Name or ID is required.
'id': productObj.id,
'price': productObj.price,
'brand': productObj.brand,
'category': productObj.cat,
'variant': productObj.variant,
'position': productObj.position

[dsouzac]

Hello @randfish,

Can you please look into above query and help me?

Thanks!

[dsouzac]

Hello Team,

Any help please?

Thanks!

[dsouzac]

Hello Moz Experts,

Can anyone help me?

Thanks!