How can a keyword placed on a page with the Moz page optimization score of 100 be ranked #51+?
-
Hi,
Please help me figure out why this is happening and what goes wrong. This is the example of the poor ranked keyword - 'viking cooktop repair' with page optimization score of 100 (http://www.yourappliancerepairla.com/blog/viking-cooktop-repair/) Yet it's ranking is #51+.
I've got many like these: Page Optimization Score for 'kitchenaid oven repair' is 100 (http://www.yourappliancerepairla.com/blog/kitchenaid-oven-repair/) yet its ranking is #51+
And so on. According to Google Search Console, I have 266 of links to my site with variety of root domains. While building backlinks, I paid attention to relevancy and DA.What else do I have to do to get those keywords ranked higher? And why don't they rank well if the pages are 100% optimized, not keywords stuffed and I have quality backlinks? What am I missing out on? Please help!
-
thanks, EGOL.
-
PPC might be helpful. I don't know because I don't use PPC for promotion. I don't like spending money on it.
Maybe someone else will support the idea and give advice.
-
Thank you so much! I will definitely follow your advise. There is one thing that confuses me a little. My company has two locations: one in Pasadena, another one in Calabasas. I guess I can put those two locations for brand pages (Viking repair, Sub-Zero repair, etc) and for service pages (refrigerator repair, dishwasher repair).
However, we also service such upscale neigbouthoods as Marina Del rey, Bel Air, and Beverly Hills. I think if I mention my company's physical locations on those pages, it would be weird, wouldn't it? Yet I target "marina del rey appliance repair", "beverly hills appliance repair", and so on. Could you please let me know what you would do in a situation like this? Is there any chance that I can rank higher for those keywords without having physical local presence? Thank you!
-
Kirupa,
As far as i am concerned, EGOL always has the best advice.
The only thing i would add is to recommend that somewhat controversial idea of running a PPC campaign to help your rankings increase. If your product, UX, etc. truly are better than the competition, but you have no traffic to prove that...Pay for traffic and let the user signals (assuming they are good) help you climb the SERPs.
What do you think EGOL?
Matt
-
If this company only does business within a short driving range of their offices, I would get local name, address and phone information on every page of the website. That will help you rank for "viking cooktop repair in pasadena" and other local queries which are probably more valuable than ranking at #51 for "viking cooktop repair". People search for their local repair person.
I would also be looking to get links, brand mentions, etc. from websites that serve the areas where the company does business. Links from across the world or on the other side of the continent or state are not as valuable. Some reviews would be helpful.
You need to demonstrate that you are a strong and established LOCAL business. Go learn about ranking in the local SERPs if you have not learned how to do that yet. On Moz, look for posts by Miriam Ellis
site:moz.com miriam ellis local search
and also information on this page...
-
Thanks for your reply! You said, "They are waiting for more data to confirm that the company is real". What data do you think are they waiting for exactly? I've got reviews on Yelp and on the website, brand mentions... What did you mean by type-ins?
-
I went to Google and searched for "viking cooktop repair". I went down through the SERPs and, yes, all the way down to position 100, I was still seeing title tags that were relevant for this query. Often they had the exact query in the title tag. Often they had two of the three words but there was no doubt that they were relevant.
This is an example of a query where there are a lot of competitors, and, although they are small, local, weak, and sometimes ignorant, they have moved onto the turf and own it. When a new competitor arrives 20 years late for the fight, he can't walk in and obtain priority position by default.
In this situation, Google might be waiting to see more than links. Other sites have twenty years of history, ten years of history, they have brand mentions, type-ins, user behavior data, reviews, a history of phone book presence... and Google is looking for confirmation. This site went up last summer and already has 266 links. Google probably knows that those are built links. They are waiting for more data to confirm that the company is real.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can an external firewall affect rankings?
For security reasons we are now routing traffic through an external firewall cum CDN. Our server and domain IPs remain the same, but any request is routed through an external IP, which then forwards the traffic. Would our rankings be affected because of IP changes? Thanks Sam
Technical SEO | | samgold0 -
Duplicate content on Places to Stay listings pages
Hello, I've just crawled our website https://www.i-escape.com/ to find we have a duplicate content issue. Every places to stay listing page has identical content (over 1,500 places) due to the fact it's based on user searches or selections. If we hide this pages using canonical tags, will we lose our visibility for each country and/or region we promote hotels? Any help on this would be hugely appreciated! Thanks so much Clair
Technical SEO | | iescape0 -
Why can't I rank for my brand name?
We are soon to launch a new company in New Zealand called Zing. I have been tasked with the challenge of ranking as highly as possible for anything to do with Zing before launch in February. Zing is in the financial industry so my colleagues thought that it would be a good idea to make a small blog (very small with literally one post) that reviewed other financial lenders. This sight stayed online for a couple of months before it was replaced. The official website is still yet to launch, so as an in between, I asked that we make a splash page with a small competition on it (see here at zing.co.nz). I would have preferred there were more keywords on the website but this was not achieved. I am still pushing for this and am hoping to get a few pages on there in the near future. Instead of getting the keywords on the splash page, I was given permission to start a subdomain, (blog.zing.co.nz). This contains many more common search terms and although its not quite doing the job I would like, the rankings for Zing have started to increase. At the moment, we are ranking number 1 for a few brand related keywords such as zing loans. This is why I feel something is wrong, because we rank number 1 for over 10 similar terms but yet we DO NOT EVEN APPEAR on the search engines at all for Zing. Have we been penalized? Do you have any suggestions at all? Do you think we could have been penalized for the first average blog? Maybe I messed up the swap over? Any help would be hugely appreciated!
Technical SEO | | Startupfactory0 -
Can You Use More Then One Google Local Rich Snippet on a single site/ on a single page.
I am currently working on a website for a business that has multiple office locations. As I am trying to target all four locations I was wondering if it is okay to have more then one Local Rich Snippet on a single page. (For example they list all four locations and addresses within their footer and I was wondering if I could make these local rich snippets). What about having more then one on a single website. For example if a company has multiple offices located in several different cities and have set up individual contact pages for these cities, can each page have it's own Local Rich Snippet? Will Google look at these multiple "local rich snippets" as spaming or will they recognize the multiple locations and count it towards their local seo?
Technical SEO | | webdesignbarrie1 -
How do I get my keyword rankings to update?
My keyword rankings did not update. It says updates every Thursday and the last update shows as Aug 23 (which was the original update). Any idea why this would happen and how I can get the updated info?
Technical SEO | | pattersonla1 -
Can I format my H1 to be smaller than H2's and H3's on the same page?
I would like to create a web design with 12px H1 and for sub headings on the page to be more like 24px. Will search engines see this and dislike it? The reason for doing it is that I want to put a generic page title in the banner, and more poetic headings above the main body. Example: Small H1: Wholesale coffee, online coffee shop and London roastery Large h2: Respect the bean... Thanks
Technical SEO | | Crumpled_Dog
Scott0 -
What can be the cause of my inner pages ranking higher than my home page?
If you do a search for my own company name or products we sell the inner pages rank higher than the homepage and if you do a search for exact content from my home page my home page doesn't show in the results. My homepage shows when you do a site: search so not sure what is causing this.
Technical SEO | | deciph220 -
Google WMT shows sitemap.xml highest ranked for one main keyword
Hello, I am seeing my sitemap.xml show up in Google webmaster tools at the top for one of the main keywords for my site. This is in the Your Site on the Web - Keywords section. The URLs of my site contain this keyword, which is why I figure it showed up. I'm curious if this should be a concern to me? I find it odd that the sitemap would show up in this way. Thanks
Technical SEO | | nux0