How to implement Featured Snippets
-
Hi ,
I want to achieve Featured Snippets for my client (http://www.theoriginalflame.com). Could you anyone help me on this ?
-
I'm glad those resources helped!
There are lots of things you can do. You can frequent forums or Facebook groups to see what your target audience are talking about. Start discussions on Twitter or other social platforms. You could also put some content live and see if it resonates.
I would recommend starting with this Whiteboard Friday on knowing your audience
https://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday
And this one on more data driven audience analysis
https://moz.com/blog/discovering-which-sites-your-target-audience-visits-whiteboard-friday
Let me know how you get on
Cheers!
Jo -
Thank you Jo.
I have added some question-based keywords in the campaign as suggested in the above blogs. Could you tell me how can one assess who is asking these questions?
-
Hi there!
The basic process involves:
- Researching and gathering questions that have featured snippets
- Assessing who is asking these questions
- Analyse your content and update it to clearly help people asking these questions
- Work on your on-page optimization and overall site authority to get within striking distance of Featured Snippets
I can definitely recommend reading up on the resources we have on this topic.
Dr Pete has written a great guide here:
https://moz.com/blog/featured-snippets-from-start-to-finish
https://moz.com/blog/ranking-zero-seo-for-answers
Ronell has written about how to win snippets here
https://moz.com/blog/featured-snippets-a-deadsimple-tactic-for-making-them-stick
We also have a guide to tracking SERP Features with Moz Pro here:
https://moz.com/help/guides/moz-pro-overview/rankings/serp-features
I hope this helps, if there is anything else I can help you with please do let me know
Cheers!
Jo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to implement geo-target or hreflang a (1) website to different Asian countries?
Hi ! I have an english website targeting Asia market. Whats the proper way to implement the geo target /hreflang code that will target the entire ASIA region? I saw some suggestions to do this way (below sample) .. However, we know ASIA has a lot of countries. Is this the best practice for SEO? If this is, then do I really need to list down all the countries under Asia? Is there a better way to do this? KOREA -- :
Intermediate & Advanced SEO | | jasmin.calunsag
CHINA ---: etc... I would appreciate your comments and ideas. Thanks!0 -
Will I lose Link Juice when implementing a Reverse Proxy?
My company is looking at consolidating 5 websites that it has running on magento, wordpress, drupal and a few other platforms on to the same domain. Currently they're all on subdomains but we'd like to consolidate the subdomains to folders for UX and SEO potential. Currently they look like this: shop.example.com blog.example.com uk.example.com us.example.com After the reverse proxy they'll look like this: example.com/uk/ example.com/us/ example.com/us/shop example.com/us/blog I'm curious to know how much link juice will be lost in this switch. I've read a lot about site migration (especially the Moz example). A lot of these guides/case studies just mention using a bunch of 301's but it seems they'd probably be using reveres proxies as well. My questions are: Is a reverse proxy equal to or worse/better than a 301? Should I combine reverse proxy with a 301 or rel canonical tag? When implementing a reverse proxy will I lose link juice = ranking? Thanks so much! Jacob
Intermediate & Advanced SEO | | jacob.young.cricut0 -
Will Google display rich snippet photos for People?
I know that photos have been discontinued for Authorship. Someone told me that they had been discontinued for People (which has always been separate from Authorship, as I understand it) as well, but they're still listed here[1] . However, I can't find an example of them working. Can someone enlighten me? Thanks!
Intermediate & Advanced SEO | | john_marketade0 -
Rich Snippets - Easy Come / Easy Go!
Hi Guys, I've been trying like mad to get Rich Snippets (star ratings, price, availability) to show for product page results for www.evo.com. What's very strange is when I test my product page URLs in the Structured Data Testing Tool, the previews look great and the extracted data is what I'd expect. I am however getting "missing price" errors for every item in the Structured Data report in Webmaster Tools - which seems contradictory to what the testing tool shows. The error description says this can prevent Rich Snippets from showing. If anyone here could take a look at the schema.org/Offer markup on one of our product pages and see if they can see anything wrong with our price markup I would greatly appreciate it! The plot thickens.... What's even stranger is that when I submit product page URLs (that have reviews) to Google's index using Fetch as GoogleBot, the Rich Snippets appear - but then disappear sometime in the following day(s). The only thing I can think of is somehow my Merchant Center feed (which contains "product_review_count" and "product_review_average") which runs nightly is somehow 'breaking' the Rich Snippets that are generated after the page has been crawled. Any advice is greatly appreciated!
Intermediate & Advanced SEO | | evoNick
Will0 -
Best way to implement canonical tags on an ecommerce site with many filter options?
What would be the best way to add canonical tags to an ecommerce site with many filter options, for example, http://teacherexpress.scholastic.com? Should I include a canonical tag for all filter options under a category even though the pages don't have the same content? Thanks for reading!
Intermediate & Advanced SEO | | DA20130 -
Using standard title and description tags with rich snippets are there potential conflicts
Recently I've employing rich snippets using the guides from schema.org I find them a great way to let the search engines understand the content of my web pages, also author and publisher tags are all thrown into the migreat great love it. My question however is what to do with the existing title and description tags? Should they be left in? Do they cause conflicts with the search engines? Should I just ignore this gut feeling and leave them in. Any insights into the use of schema and a standard tags appreciated. Best David
Intermediate & Advanced SEO | | David-E-Carey0 -
.Create and implement rich snippets
How to create better rich snippets and where to place HTML code in the web page.If anyone answer with example on webpage location of code that would make me understand eaisly.
Intermediate & Advanced SEO | | Alick3000 -
DCMI and Google's rich snippets
I haven't seen any consistent information regarding DCMI tags for organic SEO in a couple of years. Webmaster Tools obviously has a rich set of instructions for microdata. Has there been any updated testing on DCMI or information above the whisper/rumor stage on whether engines will be using Dublin? As a final point, would it be worth going back to static pages that haven't been touched in a couple of years and updating them with microdata? It seems a natural for retail sites and maybe some others, but what about content heavy pages?
Intermediate & Advanced SEO | | jimmyseo0