Company Rebranded - Domain/Page Authority Question
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paginated Pages Page Depth
Hi Everyone, I was wondering how Google counts the page depth on paginated pages. DeepCrawl is showing our primary pages as being 6+ levels deep, but without the blog or with an infinite scroll on the /blog/ page, I believe it would be only 2 or 3 levels deep. Using Moz's blog as an example, is https://moz.com/blog?page=2 treated to be on the same level in terms of page depth as https://moz.com/blog? If so is it the https://site.comcom/blog" /> and https://site.com/blog?page=3" /> code that helps Google recognize this? Or does Google treat the page depth the same way that DeepCrawl is showing it with the blog posts on page 2 being +1 in page depth compared to the ones on page 1, for example? Thanks, Andy
Intermediate & Advanced SEO | | AndyRSB0 -
301 Redirect Only Home Page/Root Domain via Domain Registrar Only
Hi All, I am really concerned about doing a 301 redirect. This is my situation: Both Current and New Domain is registered with a local domain registrar (similar to GoDaddy but a local version) Current Domain: Servers are pointing to Wix servers and the website is built and hosted with Wix I would like to do a 301 redirect but would like to do it in the following way with a couple of factors to keep in mind: 99% of my link are only pointed to the home page/root domain only. Not to subdirectories. New Domain: I will register this with wix with a new plan but keep the exact sitemap and composition of current website and launch with new domain. Current Domain: I want to change server pointing to wix to point to local domain registrar servers. Then do a 301 redirect for only the home page/root domain to point to the new domain listed with wix. So 301 is done via local registrar and not via Wix. Another point to mention is it will also change from Http to Https as well as a name change. Your comments on the above will be greatly appreciated and as to whether there is risk in trying to do a 301 redirect as above. Doing it as above it also cheaper if I do the 301 via the wix platform I will need to register a full new premium plan and run it concurrently to the old plan whereas if I do it as mentioned above will only have the additional domain annual fee. Look forward to your comments. Mike
Intermediate & Advanced SEO | | MikeBlue10 -
How do we decide which pages to index/de-index? Help for a 250k page site
At Siftery (siftery.com) we have about 250k pages, most of them reflected in our sitemap. Though after submitting a sitemap we started seeing an increase in the number of pages Google indexed, in the past few weeks progress has slowed to a crawl at about 80k pages, and in fact has been coming down very marginally. Due to the nature of the site, a lot of the pages on the site likely look very similar to search engines. We've also broken down our sitemap into an index, so we know that most of the indexation problems are coming from a particular type of page (company profiles). Given these facts below, what do you recommend we do? Should we de-index all of the pages that are not being picked up by the Google index (and are therefore likely seen as low quality)? There seems to be a school of thought that de-indexing "thin" pages improves the ranking potential of the indexed pages. We have plans for enriching and differentiating the pages that are being picked up as thin (Moz itself picks them up as 'duplicate' pages even though they're not. Thanks for sharing your thoughts and experiences!
Intermediate & Advanced SEO | | ggiaco-siftery0 -
Tens of thousands of links to less than 10 pages from 1 domain
I was looking at 'Links to your site' in Google Search Console and noticed our website has around 60 thousand followed links to 8 pages from a single domain. This is happening because we run an ad on the referring domain (a blog) and the ad is in the sidebar along with other ecommerce stores in the same niche. As a result, our ad, and most of our competitor's ads, have links showing up across this blog's entire site. Are this many links, and the type of links, a problem for SEO? I'm wondering if it would be wise to discontinue this advertising. While we get a very modest amount of traffic as a result of the ad, it doesn't convert very well, and I'm wondering if there might be any SEO benefit to not having all of these inbound links from a single domain coming in. Thanks! J
Intermediate & Advanced SEO | | vcj0 -
Is a rebranding that calls for a domain change a good time to sneak in a change to HTTPS?
Assumed: The material around good migration/redesign practices recommend, logically enough, to change as few things as possible in any given step, thus giving search engines as little trouble as possible identifying and reindexing changes. So if someone is doing significant changes to content, including uri changes, and a rebranding that requires a domain migration, they are generally better off doing one, than the other. 1) Beyond immediate testing and checking for correct crawl health being reestablished after one change, any thoughts on rules of thumb for when to do the second change? Do you do it as soon as you see your rankings/traffic turn the corner and confirm an upward trend after the drop, or wait till you have it all back (or at least hit a plateau)? In the absence of data or best practice I'm thinking of just letting 1/3rd to 2/3rds come back. Is a change to HTTPS small enough/similar enough from the search engine's perspective that it makes more sense to do that at the same time as the rebrand driven domain change? Does this create any special risks or considerations beyond those that arise from the individual components of the change?
Intermediate & Advanced SEO | | JFA0 -
Multiple Author Rich Snippets On A Q&A Forum Page
Hi, I work on a site that has a robust q&a forum. Members post questions and other members answer the questions. The answers can be lengthy, often by experts with Google+ pages and almost always by multiple member/commenters answering a particular question. Much like Moz's forum here. In order to get rich snippets results in search for a single Q&A page, what would happen if each of, for instance, 10 commenters on a page, were tagged as author? After all, the q/a forum pages have many authors, each as author of their own comments. Or, should I pick one comment out of many and call that member/commenter the author or something else? If it matters, the person asking the question in the forum is almost always not the expert providing a ton of detailed content. Also, a question might be 8 words. One answer might be 25 to 500 or more and their might be 5 to 10 different answers. Thanks! Cheers... Darcy
Intermediate & Advanced SEO | | 945010 -
Summarize your question.Irrelevant Domain Name, relevant page name
Hello All, My website is a PC Repair website called 'Paulspcrepair.co.uk' (example). And recently I want to start my SEO branch to the website, now, would it be better : A: Use my domain Authority already obtained and create a new page, highly optimized for SEO searches. OR B: Create a whole new website, such as 'PaulsSEOWorkshop.co.uk'. If so, why? I can't decide what to try.
Intermediate & Advanced SEO | | Paul_Tovey0 -
Redirecting a Page from Domain A to Domain B
We have a page on Domain A, an established and well-ranking website, that would be more appropriate on Domain B, a site that we launched about two years ago. This page ranks well, pulls nice search traffic and has traffic from external links. We would like to move the page and its traffic from Domain A to Domain B using a 301 redirect. Have you ever done this or have you heard of how it has worked for someone else? Thanks!
Intermediate & Advanced SEO | | EGOL0