Why does this 1-page doorway rank #2?

[KatMouse]

Search on "santa cruz custom cabinets." In my SERPs, I'm seeing exact match santacruzcustomcabinets.com rank #2. This is a 1-page site provided by Yellow Book as part of an ad it sold to this cabinet shop. The site has no other pages, no inbound links, etc.

So much for Google saying it's going to turn down the meter on exact match domains because that's all I see this website, if you want to call it that, has going for it.

what do you see? Why is it ranked so high? Why is it above the site below it for example? And why doesn't Google lower the boom on Yellow Book for these doorway pages?

Thought you'd all find this interesting. Any comments?

[lisawilliams40]

Have the same issue.  Exact match domain (www.baseplates.com), but single doorway page with links to the owners site, www.adventurerv.net.  What up?

[EGOL]

So much for Google saying it's going to turn down the meter on exact match domains because that's all I see this website, if you want to call it that, has going for it.

This is their reward for grabbing a good domain.  Maybe you should buy it from them?

[JamesNorquay]

Hi Nice term,

I am seeing some funny results for this term:

santacruzcustomcabinets.com

<cite>santacruz-customcabinets.com</cite>

Yet it is not like these domains have no URL mentions and links to them, check the domain in google for example:

http://www.google.com/#hl=en&source=hp&q=%22santacruzcustomcabinets.com%22&oq=%22santacruzcustomcabinets.com%22&aq=f&aqi=&aql=&gs_sm=e&gs_upl=877l1574l0l2006l3l3l0l2l0l0l219l219l2-1l1l0&bav=on.2,or.r_gc.r_pw.&fp=af0e63f933289f02&biw=1422&bih=609

we see 27 links/mentions for the URL.

This shows that the domain is been noticed by Google, the term is also very low competition so the power of exact match domains will also come into play.

Yet look at the second result it is a domain with just the keyword in the URL and only 11 links.

I hope this helps,

Regards,

James Norquay