What is the best way to rank for variations of your business name?

[mbrowntci]

Our business name is APVelocity. We are ranking when it is typed APVelocity, however we are finding many people are typing it AP Velocity. When it is typed with a space, we are not ranking. What is the best way to ensure we show up either way?

[Alick300]

Hi Mandi,

I have another suggestion but it won't come free of cost but there are 99.99% chances that your conversion will go up.

Run an adwords search campaign for only branded terms and it won't cost you much but your bran visibility will increase and you will always come on top and last but not least you can show any offer/coupons at the top of search results.

If you need any help please let us know we will guide you.

Hope this helps.

Thanks

[mbrowntci]

Thank you for the quick reply, Ryan. I appreciate your help and input.

[mgreeves]

Hi Mandi, I wouldn't sacrifice branding for the sake of ranking. Meaning, I wouldn't start incorporating signals around "AP Velocity" if the business names is APVelocity.

Is the business fairly new? Just might be one of those things that needs time. If you're seeing a lot of velocity around "AP Velocity," those people could also be searching for the Velocity Automotive Performance business that's currently ranking #1.

With branded terms, if a user is looking for you, they are more willing to wade through the SERPs. Meaning, if you are searching for Moz, you know you want the SEO expert, and not something like MOZ Designs. So, you'll look through the results until you find what you know you're looking for. Does that make sense?

Thus, if people are searching "AP Velocity," and they intend to find your business, their behavior in the SERPs will be a sign to Google that they should associate that term with your business, and not that of another (or not).