Migrating login page from website: SEO impact
-
Our current login page looks like www.website.com/log-in/. We are planning to migrate it to a sub directory login.website.com. For years, our login page is the top landing with highest visits after homepage. If we migrate this now, are we going to loose traffic and drop in rankings?
Thanks
-
To be honest, I'm not exactly sure what your question is. The subdomain will still be under your domain. It will be the same website but a part of it will be on a different server. The traffic will count for the domain. Even if Google would see this subdomain as a different site (which I don't will be) you still don't have what to worry about because you would have used 301 redirects and all the links will point to the new subdomain. So all you really have to do is change all the links that you can (which lead to the login page) and then do a 301 redirect from the old one to the new one. This is safe in terms of SEO and you don't have to worry about losing your position in the SERPs. Hope this helps!
-
Apologies, I'm not entirely sure of got your point. Do you mean you want the URL locked away so only a favoured few can access it? I.e. not a general website login.
If you use 301s highly likely Google will find the new login page, If that answers your query?
One point like to throw in here that a penetration tester will tell you that obscurity isn't security. Meaning that just puting the login form on another URL/Website/IP won't increase the security very much, if at all, especially if someone is determined.
-
We meant to move the login page to dedicated server away from website for security concerns. So login.website.com sub-domain will no more part of our website. I wonder the traffic to this separate page counts into website. Will 301 redirect will make sure the traffic to login page count as our website traffic?
-
We meant to move the login page to dedicated server away from website for security concerns. So login.website.com sub-domain will no more part of our website. Still 301 redirect makes the traffic to be counted as our website traffic?
-
If you 301 properly and phrase the page properly with text and tags it shouldn't be a problem, you may see an initial drop but should recover again.
With branded queries you are normally pretty safe, especially if you have a strong online presence.
Subdomains can cause a bit of a headache if they're not done right, there seems to be a bit of a trend to move away from subdomains of late in favour of putting everything on one domain. Google will sometimes see subdomains as a separate website.
-
Hi Alick,
We meant to move the login page to dedicated server away from website for security concerns. So login.website.com sub-domain will no more part of our website. I wonder the traffic to this separate page counts into website.
-
You might drop in rankings in process of site migration. It depends how well the migration is conducted. Make sure to change as many of those links leading to www.website.com/log-in/ as you can. Where you have a link to www.website.com/log-in/, change it to login.website.com to avoid too many 301's on your website. Also, you should have a good reason for migration to subdomains because you will loose domain authority. Subdomains are treated as a new different websites with zero DA and you need to build it again.
-
No If you use 301 redirection you are not going to loose traffic and drop ranking because it is your brand related query and you will always appears on top.
In your case users query might be like this yout brandname + login and other similar search queries.
Hope this helps.
Thanks
-
Hi! Don't worry. As long as you implement the redirects correctly, you will not have a problem. "A 301 redirect is a permanent redirect which passes between 90-99% of link juice (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website." Read more here -> https://moz.com/learn/seo/redirection.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Certain PHP Pages Not Showing In SERPs
Hi all, You've all been so helpful so far, I'm hoping you can help me with our trickiest SEO question yet. Last year we migrated 7 sites into one, going from flat html to Joomla. This went fine and although we saw a slight drop in traffic, it wasn't too bad. Now however traffic has started to drop and we've been able to hone it down into a certain area of our website. Each of the 7 sites had their own page with some php code that was fed products. These products were updated everyday and were are second most popular page on the sites aprt from the home page. These pages were found in Google no problem and were an essential resource for our site. What we have found is these pages cannot be found at all, unless you type the full business name and product. If you just type the product and the location our customer is based in, we're no where, using the Moz tools it says we're not in the top 50 results. This is a bit of a shock since we used to be at least on the first page, usually quite high up. I'm a little stumped as SEO wise these pages are technically better. They offer the same functionality but in a much more SEO friendly way. I've asked our developer to check: Nothing is being blocked in robots.txt
Web Design | | HB17
The pages are being indexed
There's no strange code errors Essentially the pages can't be found even if we type the full title, for example 'customer's products in their town' to be found we have to type 'customer's products in their town and their full business name'. The top third of the page is just html text, the bottom like I mentioned is PHP and is fed data from a database which is refreshed each morning. I know our developer did some rel conical work but has assured me that's all working fine. While I know it's a new website, we've owned the domain for a while so our domain authority isn't brand new and 0, we also have pages with worse page authority that show up on page 1 no problem, so I'm leaning towards something else might not be right. Can anyone help me figure out why these pages are being indexed but not even found? Thanks!0 -
Website Home page suddenly disappeared after changing Hosting
HI All, My site was ranking very well and was in 1st page of google for most of my keywords. Last week we did some update to the site and moved it to new hosting and from then onwards I dont see my site home page in Google ranking . My Website Name is : royalevents.com.au. We used to be in 1st of Google for keywords like wedding Mandaps, Indian Wedding Mandaps etc, Would be great if some one helps us to figure out whats gone wrong .. I also did Webmaster Fetch as Google but nothing happened. Thanks
Web Design | | Verve-Innovation0 -
Web Developments and Breakpoints for SEO
Google likes fast and clean pages. Pages load better when they are optimized for each platform. With the new Ultra HD resolutions and ultra phones, what is the optimal number of breakpoints for web page with images on them?
Web Design | | Atlanta-SMO0 -
How to redirect special pages to new domain?
Hello. I have 2 websites in diffrent category and i want to move some of my visitor that arrived in specific page of doamin1 (url like this: http://example.com/pages/.........)to root of domain 2.
Web Design | | vahidafshari450 -
Website subscribe form.
Hello, Im working on a clients website and I have 2 box's. One is a subscription box and the other is a newsletter sing up. Subscription box is a google feedburner where every time there is a new post, it automatically notifies the readers. Whats the best strategy to have subscribe box since its confusing for readers when you have 2 forms. Thank you for your help.
Web Design | | KentR0 -
Website URL Structures - Which does Google prefer or does it matter?
Which URL structure does google prefer..............OR DOES IT REALLY MATTER? Option A www.example.com/services/service#1 - this is the default that wordpress uses Option B www.example.com/service#1
Web Design | | webestate0 -
SEO list for creating the *perfect* website
If you could build your website from scratch and have your developers do anything you want (within reason), what list of SEO requirements would you send them? Does anyone know of any good articles on the perfect SEO wish list? Happy Holidays!
Web Design | | MirandaP1 -
Dynamic pages and code within content
Hi all, I'm considering creating a dynamic table on my site that highlights rows / columns and cells depending on buttons that users can click. Each cell in the table links to a separate page that is created dynamically pulling information from a database. Now I'm aware of the google guidelines: "If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few." So we wondered whether we could put the dynamic pages in our sitemap so that google could index them - the pages can be seen with javascript off which is how the pages are manipulated to make them dynamic. Could anyone give us a overview of the dangers here? I also wondered if you still need to separate content from code on a page? My developer still seems very keen to use inline CSS and javascript! Thanks a bundle.
Web Design | | tgraham0