How specific do I have to be when adding keyword to the meta title which I am trying to rank for?

[whiteonlySEO]

I am looking for some clarity on what exactly you need to spell out for google in the exact match and what google understands in terms of using keywords in your meta title which I am trying to rank for.

For example if my category page is for women's top, with both printed and solid color options, would it be ok to write- "Women's Tops: Printed & Solid Shirts & Tunics" and be able to rank for women's tops, women's printed tops, women's solid shirts etc. or would I have to be more specific and use women's as the keyword modifier before each term and  write- "Women's Tops, Women's Printed & Solid Shirts, Women's Tunics"?

[Nigel_Carr]

Thanks Hanna, just ensure it's Women's and not Women as it Dan's reply and remember the use of Ladies' as well,

Kind Regards

Nigel

[whiteonlySEO]

Thank you for your responses. I will try to use the word women's once in the title and make sure to use other variations in the description on the page and see how we rank.

[Nigel_Carr]

Hi SEOhanna

Totally. You do not need to mention Women's three times, just the once and that would be OK to rank for the derivatives as you say.

If it was me I would include the other terms like the words Ladies, printed tops, women's solid shirts etc (Use MOZ Keyword explorer to find contextually similar keywords, materials etc),  spread through 3-400 words of descriptive text on the category page.

A short description at the top reinforcing the main category and then a chunkier piece below the fold. If you place it all at the top then the customer would have to scroll through it to find product.

I hope that helps

Regards Nigel

[NickW816]

Agree with Dan from above. For a meta title, the "Women's Tops: Printed & Solid Shirts & Tunics" is a better, more natural sounding title. Within the content of the page though, you can naturally work in "womens tunics" etc. and use the Moz Keyword Explorer to find some LSI keywords, so you are not repeating the same keywords in the exact same order several times.

Keep in mind, while the meta title of the page is a big contributor to ranking for a search term, it is only 1 factor of many.

[whiteonlySEO]

Yes, I understand I shouldn't stuff keywords like that. I was just trying to illustrate my question. My question really is, is if possible to rank for women's print shirts or women's print tops if I only use the term women's in the beginning of the title together with the word tops?

[badgergravling]

You'd be fine with one mention of Women, otherwise you risk keyword stuff in your page title.

Plus even if it ranks, it'll look terrible in search results.