B2B Blogger Outreach
-
Hi
I'm working on an SEO campaign in relation to vacuum cleaners. I'm working on some outreach and as we focus on B2B I'm finding it difficult to find blogs which are B2B focused.
We would ideally want customers who are buying a number of vacuums for their business - but it could be any industry.
Instead of B2B blogs, I have gone with the angle of cleaning/organising blogs, with lots of followers on social.
However, does anyone know of any good B2B blogs they could recommend? I'm looking for something written by facilities/buildings managers - if blogs like this exist
Thank you
-
We use Facebook to help to sell our wooden summerhouses;
-
If you are looking for just straight up "B2B Blogs" and not necessarily ones that focus on cleaning, check out these 10 at http://lrgmarketing.com/blog/10-b2b-blogs-we-like-to-read/. Not sure if this helps, but Igor's tip above is good and you can also search "top commercial cleaning blogs" or "best building maintenance blogs", etc.
-
Try searching for relevant queries with an inurl:blog operator.
For example – inurl:blog office maintenance or inurl:blog building maintenance equipment
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which site as main site? B2C or B2B?
We're currently running two separate sites, one being the "main" page for B2B customers and the other being an online shop targeting B2C customers. Site structure looks like this: <code>[sonnenschirme.at](sonnenschirme.at) = main page / B2B</code> <code>sonnenschirme.at/shop = shop / B2C</code> We're also building a new shop with Shopify which will replace the current shop and it's going to provide a really great user experience (AR models of products etc). Naturally, there are a lot more B2C customers than there are B2B customers (we sell sun umbrellas). The B2C customer type spends around 150€ typically, whereas a B2B customer needs consulting and will spend upwards 10k. B2B is responsible for about 90% of revenue. Both customer types seem to search for the term "sonnenschirme" which is basically just "sun umbrella". Before the shop was accessible at a subdirectory (/shop), it was available on a different domain (not even subdomain), which was really bad for SEO. Once we consolidated both websites into one we've seen a big spike in traffic, due to products etc. of the shop ranking well. As pretty much all competing companies are B2C companies who fight for a share of the "sonnenschirme" keyword, we've been unsure if it wasn't better to have the shop as the main page and the B2B page in a subdirectory. So basically: <code>sonnenschirme.at/subdirname = B2B page
Branding | | agctyz
sonnenschirme.at = main page / B2C</code> But then again B2B generates much more revenue (at least right now). What do you guys think? I'm anxious about "just trying" because it could hurt traffic badly.0 -
Switch domain's CRYPTO focus to B2B
Hi everyone! I have my tough question, hope you'll help with your recommendations! I have a domain for blockchain company (DA 38, 590 linking domains), which started as an ICO project, but rapidly grew to a recognized B2B company with a few B2B clients. What we want is to attract more B2B prospects via Google Search, but the problem is when our prospects google our brand name (which also happens to be our domain, so this domain must be kept) they see mainly ico/crypto SERPs (as the result of ICO ad campaigns, online publicity etc). And they get prejudice towards us and don't trust us in the first place. What we already managed to do is to add some B2B news and links in 1-10 SERPs for our brand name, but still old ones (crypto related don't go so fast). Our management wants our prospects to be able to clearly see the difference between the current company domain (which must be remade to B2B focus only) and the new domain (our token-oriented, since our product is on blockchain). Question: is it possible to do such differentiation in the eyes of Google (and thus our prospects)? if yes, what is the best way to do that? 2 separate domains, not linking to each other or any other way?
Branding | | MariY
Do you have any other ideas?0 -
No existing network with bloggers
Hi I have worked on various different sites as an SEO, I have found that currently I don't have a list of influential bloggers/sites to contact in the niche I'm in. Where do I start? Do I work on building this list or do I create the some content first, so I can propose a collaboration? I know how long these relationships can take, so I don't want to hold up on producing content Thank you
Branding | | BeckyKey1 -
What other major publications use bloggers for content? (UK)
Hi Guys. I've been building a database of journos who write about our niche recently for some outreach. I discovered that in at least one case (Metro UK), a huge amount of content is simply by bloggers, not 'official' journalists. (They can be found easily on Twitter but not in databases like muck rack etc) Generally, bloggers represent an easier 'way in'. So I thought id ask... Is this common practice? Has anyone identified other publications using bloggers for content creation? (Bit of context... We're looking at' Best diary/ planner' runs downs, 'best stationery for new year' and similar. Not strong story-based pitches to journos. (For example: Company blar is revolutionizing market X with Blar.) Simple product runs downs is what we're after for some quick wins on exposure during the holiday period.)
Branding | | isaac6630 -
B2B Social Media
Hi, Wondered if anyone has any useful articles or tips for social media for a B2B generalist ecommerce site. We have started thinking about LinkedIn, but I know we need a lot more work & potentially to look at other channels/building a brand/personality online. I've read a few articles, about finding the unboring angle of your business - I'm just wondering how we can achieve this if we have thousands of products & potential customers - it's hard to know where to start & to get the buy in 🙂 It's something I want to push, so any tips would be great 🙂
Branding | | BeckyKey0 -
Is media Outreach over?
Last week was the "anti-AdBlock" week for every media in France. They started adding pop-ups asking to disable AdBlock. Their business model based on advertisement is suffering from it. But did they ask their audience what they wanted? I would have told them: ask me questions to know more about myself and personalize my experience instead of pushing more and more ads, until my computer dies from too many scripts! What they decided? Protect their content. Now you have to log-in to access articles. The result? They delete all their links. Actually they still exist, but Google doesn't see it anymore.... So it's like they don't exist. So I'm asking you, what do you think will be the future of medias? What will happen for us as SEO guys? Do we have to focus on the ones that have non-protected contents?...
Branding | | 2MSens
I'll be more than happy to get your vision.
Have a nice day, Benoit.0 -
Is it a good idea to participate in review / giveaway bloggers
Hi, I sell Gift Baskets for children and the best customers are Moms. Is it a good idea to participate in review / giveaway mom bloggers? The way it works I give the blogger a product to review. They write their true experience with the Gift Basket and they link to my site Then we do a few product giveaway to moms / (bloggers subscriber) once a month. Then moms will review the winning products. To participate in drawing moms will visit my site, follow my tweeter. Like or dislike me on Facebook……. For each action they do they will get one extra chance on drawing. In here I will get few links to different page of the site. Are these links are good links? I am not paying cash to buy the link. But I give them product to review and they get to keep it. Simply Sassy Media at http://simplysassymedia.com/ is a good example. they manage and connect me to a lot of the blogger sites.
Branding | | giftbasket4kids0 -
How to find bloggers and columnists
Hi But stuck on growing the community aspect of a fashion website i am developing. The site already has a comprehensive shop with 200,000 products in, a large article and video section in but it is lacking a little in fresh, up to date content. The long term plan is to create a large forum and have a good level of interaction there but that will take a while as the site grows. To get the site growing I want to bring in columnist and bloggers to write about what they are liking in fashion, which famous people are wearing what and so forth. The trouble is I am having issues finding people. There are tons of people running their own wordpress sub domains with similar sites but not sure where I would find these kind of people. I would be looking to reward them with their labour by either paying per post or allowing them to put adsense etc on their pages. Anyone else grown a community from the start, where did you find bloggers etc? thanks. Carl
Branding | | Grumpy_Carl0