Cornerstone Content?
-
Yoast keeps pestering me about Cornerstone Content.
Is it really a ranking factor?
Ryan
-
Ryan,
Think of it as a pyramid where the best content is at the very top and all the supporting content is linking upward to the one page the one page you will want Google to rank you best on. Google will really only give you in most cases. So when you write several articles targeting the same keyword phrase. You will want the cornerstone article as the one Google will find the most attractive because all the other articles link to it.
Example Corner Stone: 51 Tips On How to Build a Great SEO Plan
A. How to Build a Great Header
B. How to Build a Great Footer
C. What is a Good UI/UX
Supporting topics like a A, B, and C you could link to the "51 Tips On How to Build a Great SEO Plan" telling Google this is more important to take into consideration then the A, B, and C. articles.
To help even further see: https://yoast.com/what-is-cornerstone-content/
-
Ryan,
Have you purchased or read any of the Yoast SEO guides. This idea of cornerstone content is a major player in those guides. Yoast has made it easy to incorporate this concept into your SEO strategy for WordPress websites. It requires some preplanning of content and site hierarchy. Basically you develop a cornerstone piece of content and devise content around that cornerstone allowing your content to branch and rank for many different search terms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much should I pay for one hour of content creation work?
Hi I have recently been looking for some new content creators to work with. And I recently asked a blogger that I know of how much he would charge for some content creations. I told him that I'm looking for some good compelling content that is about 400 to 500 words. And he told me that he would charge $180 an hour. I sorta feel like that's a bit to much, but I don't want to jump to conclusions without any advice from you all. I'm very well versed in my SEO and do most of the work for my site. But I think a fresh touch would really be helpful.
Content Development | | LittleDog1 -
Same content but translated. Penalization?
Hi There, I’ve got a question. There are two website that are under the same proprietor but must stay not related (different brand, different IP, different country, different language). The question is: Does google penalize one of the site if I entirely translate the content from site 1 to site2? Thank you very much for you input 😉
Content Development | | Midleton0 -
Duplicate Content
I have a service based client that is interested in optimizing his website for all the services that he provides in all the locations that he provides them in. For example: Service 1, location 1 Service 1, location 2 Service 2, location 1 Service 2, location 2 He wants to essentially create an individual page for each of the above, but i'm concerned that he will be penalized for duplicate content. Each of the pages would have the keyword in the url, page title and within the main body of content. We would certainly alter the content somewhat, but not sure how much a difference this would make. Any thoughts or advice would be greatly appreciated.
Content Development | | embracedarrenhughes1 -
Duplicate Ttile and Duplicate Content
I'm a beginner of SEO. I have a few questions need to ask people to help. The MozPro's Crawl Diagnostics show I have a lot of duplicate titles and duplicate content. However, most duplicate titles are related to Pagination. What should I do? Also, for my duplicate content. B/c we are selling similar products,everything all most the same, only product's item number different. How can I avoid it?
Content Development | | alexsu09100 -
Thumbs up or thumbs down to content rotators
Hi there - Our team is in the process of a website redesign. We're currently using a content rotator and are wondering if any folks have data to support whether this is actually a good practice despite it's popularity? Overall, I'm not impressed by the click throughs as a percentage of site traffic and most of our visitors are not repeat visitors so this may not really be necessary. Thoughts and experiences appreciated!
Content Development | | pasware0 -
Evergreen content: Dedicated section or blog posts?
As part of our content strategy we are creating an ongoing series of articles to help both our potential buyers and our users learn about our product and improve their knowledge of industry best practices in general. Internally, we've had some debate as to where we should host this content within our site. We've identified two approaches: Series of blog posts Dedicated knowledge section of the website If we go with the first approach, we would created a dedicated section that indexed all the blog posts. If we went with the second, we'd create blog posts for each of the articles announcing their addition. Is there any difference, SEO wise with the two approaches? What would you recommend? Thanks, Darren.
Content Development | | dgibbons0 -
Content Estimates
Are there any SEO Content writers that can create several pages for me on a post- graduate level for a target audience of physicians? Writing should be informative regarding our company and also optimized for keywords. I only have one quote so far from a company outside of SEOMoz and I was hoping to get someone on this site that had some experience in this area. Thank you, Utah Tiger
Content Development | | Boodreaux0 -
Is it considered as duplicate content ?
Hello, I see a lot of errors on my webmaster tools because of this ajax code on my questions pages of the site (screen) : www.dismoicomment.fr The code : | / ADD ANSWER FORM |
Content Development | | elitepronostic
| | $("#answer-add-button").click(function () { |
| | $.ajax({ |
| | type: 'POST', |
| | url: '/answers/quelle-assurance-choisir-pour-un-scooter/', |
| | data: $("form#answer-add").serialize(), |
| | dataType: 'html', |
| | success: function(data) { |
| | |
| | if(data=="answer") { |
| | $('.answer-add-message').show().empty(); |
| | $(document).ready(function() { |
| | $(' Vous avez déjà répondu à cette question. ').appendTo('.answer-add-message'); |
| | }); | I have add a line on my robots.txt : http://www.dismoicomment.fr/robots.txt for remove all urls with /answers/. These urls with /answers/ aren't indexed in google. Do you think that it is dangerous and that can be considered as duplicate content ? 1129546035.png0