How to write an optimal h1?
-
I am working on optimizing the content on my site and am currently reviewing my h1s and seeing how they can be improved. What is the exact purpose of the h1 and how should it differ from the meta title?We sell clothing apparel on my site. So for example- my meta title for women's printed tops category is- Printed tops for women I Patterned Shirts & Tunics I Company Name. How should my h1 differ from this?
Thanks.
-
My pleasure! Glad you found it useful
IMO the difference between them boils down to where their content appears. Title tags appear in the SERP's (search results) and in a browsers title bar while an H1 appears in the body of your webpage. That difference impacts how search engines and page visitors will analyze your page. That being said, search engines give more weight to Title Tags than Page Headers.
Both should provide details about the overall message of your page, right, so the best way to optimize your Title Tags and Headers is to write for your audience. Of course follow best practices when creating each.
Moz made this tool that helps with the Title (character/pixel) length. The page also offers other great info on titles as well.
Hope that helps better answer your original question! If not please let me know how I can help further. Cheers!!
-
Hi Bryan,
Thanks so much for sending me this very informative article by Neil Patel. I read through it, but my original question still remains, what is the fundamental difference between the meta title and the h1, and practically speaking how would I write them in the optimal way to rank for that page?
Thanks again!
-
Hey SEOhanna
Great question! I would go into detail about this but feel that my man Neil Patel already did an outstanding job in his article, so I wouldn't dare try to take credit.
Hopefully this helps if you haven't read it already! Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO optimization for popular long-tail content
I was wondering if you all have tips / best practices to SEO-optimize new pages created for popular long-tail queries, as well as recommendations to assure we don't have duplicate content issues.
On-Page Optimization | | CuriosityMedia0 -
Broken Links/Images Non Optimized Content Help
Hello, After 4 years of incorrect blog creation and 4000 blog posts I have seen the light. I have implemented a new theme, SEO friendly, based on a yoast website report and have been creating timeless blogs with correct structure. However, I have 5400 broken links and images based on the Broken Link Checker. Additionally, of our 2500 blog posts which are on app reviews, only 500 are optimized so I have been painstakingly been going through each to optimize, while balancing new content output. The trouble is Google is seeing massive changes and we are tumbling in search. Any suggestions on how to approach this as it is my understanding that the broken links/images are doing considerable damage to our website overall. the website is crazymikesapps.com thank you Mike
On-Page Optimization | | crazymikesapps0 -
Title Tag Over Optimization
Hey, I've read that adding the company name to the title tag was a waste of space since the more words the less weight each one has, with all this over optimization preventive measures, should I rewrite the title tags format with company names? and if so should it be (company name): (naturally organized keywords) (naturally organized keyword) | (Company name). or can I keep it just naturally organized keywords Also I used to do (keyphrase) - (keyphrase) instead of commas, should I fix this? I asked this question on Randy's post http://www.seomoz.org/blog/6-changes-every-seo-should-make-before-the-over-optimization-penalty-hits-whiteboard-friday but didn't really get an answer. Thanks!
On-Page Optimization | | nrv0 -
Optimize Page Title - Advice
I am currently going through my site and re-doing the page titles to try and optimize each specific product's page. I know that having the part number as the first piece of text in the title is the best practice. My question is, if i add a bunch of terms to the title, after the part number, is that taking away from the important part (the product number)? For example, my product is Audi A4. The term i want to optimize for is Audi A4. Which would be the better title for ranking purposes? A) Audi A4 | Automobile or B) Audi A4 | Automobile | 4 Cylinder | Made in Germany Thanks for the advice!
On-Page Optimization | | Prime851 -
Do you handle website on-page/site optimization?
Our website is gaining traction and we are looking for an individual who is an expert at examining websites to see if the structure and on-page optimization is being optimized, and what. Please contact me if you are interested. Thank you.
On-Page Optimization | | balboafinance0 -
Campaign for pages that I want to optimize?
Go easy on my guys and gals. I'm brand new to the world of SEO and I'm a Realtor by trade, so this is all new to me, but exciting and fascinating at the same time. You might ask why I don't hire a company to do the SEO for me for my website at: www.DiscountRealEstateFees.com since I'm one of those Realtors who makes a ton of money every year. Unfortunately, that's not the case and some day when I've built my business to a point that I can relax and breathe easy, I will hire that company. Besides, by then, I'll be an SEO expert and be able to ride herd on them if they're not doing a good job! My question is: Should I create a campaign on SEOMoz.org for each page on my website that I want to optimize or are the campaigns supposed to be for individual websites only? Thanks for your help!
On-Page Optimization | | Assist-2-Sell0 -
H1 tags the same on all pages - problem?
I generally use wordpress as a CMS and have the H1 tag coded in the header.php include file. This results as it being the same in all page - I normally do something like Keyword - Company name and set the company logo as the background and move the text off screen using text indent (CSS). Is having the same on every page a bad thing? I might be tricky to change so their all unique.
On-Page Optimization | | JamesJacobs0