Which seo firms produce the most authoritative SEO studies?
-
I'm not talking about conjectures or guesses -- but SEO studies that is actually backed up by hardcore data.
Which SEO firm produces excellent data-driven studies you always trust?
-
Excellent! Any other sites to share?
-
Just two examples that are top of mind currently:
-
Completely agree with you
-
Hi,
I trust two websites 1>Brian Dean's http://backlinko.com/
2>http://www.matthewwoodward.co.uk/
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On page vs Off page vs Technical SEO: Priority, easy to handle, easy to measure.
Hi community, I am just trying to figure out which can be priority in on page, off page and technical SEO. Which one you prefer to go first? Which one is easy to handle? Which one is easy to measure? Your opinions and suggestions please. Expecting more realistic answers rather than usual check list. Thanks
Algorithm Updates | | vtmoz0 -
Are SEO Friendly URLS Less Important Now That Google Is Indexing Breadcrumb Markup?
Hi Moz Community and staffers, Would appreciate your thoughts on the following question: **Are SEO friendly URLS less important now that Google is indexing breadcrumb markup in both desktop and mobile search? ** Background that inspired the question: Our ecommerce platform's out of the box functionality has very limited "friendly url" settings and would need some development work to setup an alias for more friendly URLS. Meanwhile, the breadcrumb markup is implemented correctly and indexed so it seems there's no longer an argument for improved CTR with SEO friendly URLS . With that said I'm having a hard time justifying the URL investment, as well as the 301 redirect mapping we would need to setup, and am wondering if more friendly URLs would lead to a significant increase in rankings for level of effort? Sidenote: We already rank well for non-brand and branded searches since we are brand manufacturer with an ecommerce presence. Our breadcrumbs are much cleaner & concise than our URL structure. Here are a couple examples. Category URL: http://www.mysite.com/browse/category1/subcat2/subcat3/_/N-7th
Algorithm Updates | | jessekanman
Breadcrumb: www.mysite.com > category1 > subcat2 > subcat3 Product URL: http://www.mysite.com/product/product-name/_/R-133456E112
Breadcrumb: www.mysite.com > category1 > subcat2 > subcat3 > product name The "categories" contain actual keywords just hiding them here in the example. According to my devs they can't get rid of the "_" but could possible replace it with a letter. Also they said it's an easier fix to make the URLs always lower case. Lastly some of our product URLS contain non-standard characters in the product name like "." and "," which is also a simpler fix according to my developers. Looking forward to your thoughts on the topic! Jesse0 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
What is your experience with markups (schema.org) in terms of SEO and best practice learnings?
Hi, I am looking to implement schema markups into a variety of websites and currently wondering about best practices. I am working on energy providers, building material, e-retailers, social association among others. While I understand every single one of these is an individual case, I could do with some advices from you, guys. Which markups would you consider key for search engines? I would have naturally chosen markups to highlight the business name, location and products but there is so much more to schema.org! Thanks,
Algorithm Updates | | A_Q0 -
Is My SEO Strategy Doomed?
Hi Mozzers, Second time poster here and still a major rookie with SEO. I run the website http://OrangeOctop.us/, it provides winning tips for video games such as FIFA, NBA 2K, NHL. All of the tips are written by experts and professional gamers. The site has been trying to rank for the term "NHL 14 Tips". To give you some more background info, the actual game, NHL 14, does not come out for another two weeks. I was just being proactive with trying to rank for a term that will be popular in the future. My Wordpress category page, http://orangeoctop.us/nhl14-tips/, ranked as high as #5 for "NHL 14 Tips", but it seems that as it gets closer to the game's release date, I get pushed further down the google rankings. In the most recent Moz crawl, my site just dropped 11 spots. Any recommendations would be appreciated.
Algorithm Updates | | orangeoctop.us0 -
Server Location & SEO
So I just read an interesting Tweet: #SEO Tip: #Google takes into account the location of the server (the IP) when projecting the search results #web This is something I had not thought of. I suppose my question then is HOW does it factor this information into it's results? For some reason, one of our sites is hosted on a Canadian server. We are a cloud hosting company and we serve all of NA with data centers in the US and Canada... For whatever reason we've used the Canadian server farm for our web server. Could this possibly be hurting our NA google SERPs? Anyone have any thoughts on this?
Algorithm Updates | | jesse-landry0 -
Local Vs National SEO Rankings
Hi Guys, I just had a quick question, is it truly possible to rank number one worldwide/nationally for a keyword phrase these days such as, Computer repair services. I'm not too concerned with the local serps that come up above the fold. I'm just more concerned, if Google is looking to serve more local results into the regular serps listing? I hope that makes sense thanks. Best, Peter
Algorithm Updates | | PeterRota0 -
Big site SEO: To maintain html sitemaps, or scrap them in the era of xml?
We have dynamically updated xml sitemaps which we feed to Google et al. Our xml sitemap is updated constantly, and takes minimal hands on management to maintain. However we still have an html version (which we link to from our homepage), a legacy from back in the pre-xml days. As this html version is static we're finding it contains a lot of broken links and is not of much use to anyone. So my question is this - does Google (or any other search engine) still need both, or are xml sitemaps enough?
Algorithm Updates | | linklater0