What exactly "monthly searches" from Google Adwords teach us?
-
I have noticed that monthly searches of our "brand" in last five years is almost same. But I can see our competitors have increased their brand searched for monthly in last few years. They are gaining popularity slowly where we are not. What are the other things we can learn when users searching for our brand are not increasing?
Thanks
-
I believe you already understand the answer. Through my experience with google Adwords, and learning much of my Adwords campaign skills for marketing veterans such Tommy Griffith. My understanding is that Monthly Searches are to be treated more as trends rather than accurate numbers. However, those trends seem to be precise and a meaningful to gauge size and market share.
I am going to suggest you dig into what kind of brand awareness campaigns your competitors have been executing on and what kind of marketing they're doing in general.
My observation is that given the total market share size combined with your marketing efforts and churn rate 5000 search is a rough estimate of what your brand is capable of acquiring in regards to Search Share at a given period of time.
Perhaps you should modify or get started on a brand awareness strategy.
-
Hi vtmoz,
This is an interesting question.
To me, there are 2 big nuances here which are important to understanding to properly answer your question:
- What industry are you in? If you were a restaurant that just opened 12 months ago, then you would hope that branded searches are increasing over time as this would correlate with an increase in awareness/demand for your offering. However, if you were a tow truck company, something that people only contact when they need it - then you wouldn't expect branded searches to change much.
- Where do you currently spend your budget? If you are spending in on direct response advertising like unbranded PPC then you wouldn't expect it to move the needle much on branded search. However, if you were investing heavily in 'branding' and 'awareness' type advertising then you would want branded searches to be increasing.
Hopefully, this helps.
-
Hi vtmoz,
If people are searching directly for a brand it means that this brand is on front of their mind when they are searching for the products and service supplied by this brand.
How to brands gain exposure and increase searches for their brands directly. I think this is probably more of an out reach campaign. Social media, tv ads, radio ads, literature such as rack cards and circulars sent through mail.
Maybe there social media strategy is directly engaging with the client base and their message is sinking in.
If competitors brands are increasing monthly search and yours is not, it is time to increase your brands exposure.
Thanks,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics During Rebranding
Our organization is rebranding, should I start a new analytics property or change the domain in the old one?
Branding | | sdaily0 -
Why my website did not gets Google page ranking Yet.. Any Suggestions about Moz DA or PA
Hello Mozer, my Website url is :- http://www.blackbowchauffeur.com.au/ is any suggestions regarding Google Page Ranking or MOZ DA or PA...
Branding | | blackbowchauffeur0 -
Google detects wrong information to compnay's knowledge graph on search index - Please help
This issue is about website properties' information showing on Google's search index with brand keywords. We have 8 different domains that operated separately in 8 countries. All are responsible for their individual domain. When I Google it with our brand name 'Flight Centre' in Google.ca, Google's search index shows company website link with flightcentre.com and detects all information, social profile etc.. from Flight centre Australia. Please see the screenshot. How to change this information that Google shows or detects website link and all other properties from flightcentre.ca? Anybody about with a quick answer would be awesome? IqWeymZ
Branding | | flightcentre200 -
Can anyone advice us on how we can improve on our SEO ranking?
Hi, We are the leading home cleaning and maintenance company in Singapore. We are trying our best to go online to expand our business. The thing is we are weak in internet marketing and we need to get some traffic to our website. Can expert advice us on how we can improve on our Google ranking? Our site:
Branding | | chanel27
http://www.absolutesolutions.com.sg0 -
Yelp Reviews and Google + reviews
After reading this SEOmoz thread http://www.seomoz.org/q/getting-reviews-to-stick-on-yelp-google I have learned that one cannot leave fake reviews because Google and yelp can see if the users are real by the user behavior. If one of your clients is happy with your service and they have never left a Google review or yelp review and you have them leave your company a review it will be filtered and not count. Google’s +1 is fairly new and I am not sure if many users use it. IMO a user is much more likely to Facebook "Like" something. Same goes for Yelp, I feel like many local services don’t have a high enough search volume to benefit from these areas. If a company cannot have a satisfied customer leave a review on Google + or Yelp because they are not active enough on these networks, the company does not receive the credit they deserve. I'm assuming SEOmoz has the contacts to make a change, well here is my idea: How about Yelp and Google + send a letter to the address of the review... (Same as a Google places listing, reviewer will receive letter and enter a pin number online to confirm review) this solves the issue and businesses can receive the credit they deserve. In all fairness if a company does right by someone, the company deserves the review, right? Otherwise this should not be a ranking factor IMHO!
Branding | | SEODinosaur0 -
How To Remove Unwanted Search Query from 'Related Searches'
Currently, when I run a search for my company's website, one of the listings in my
Branding | | NiallSmith
"searches related to <my search="" query="">" is:</my> <my company="">scam</my> Does anyone know how to change the queries that appear in the 'related searches' section of the search results page?0 -
Google Places, Optimization when in the Suburb of a Metroplex?
A client's business just recently changed addresses. Even though they are physically less than a mile from the previous location, the city has changed. This has resulted in our Google Places results dissappearing (no surprise). What is the best practice for people searching for <product><metroplex-primary-city>to still get our Google Places result, even though we are technically in a suburb of this metroplex?</metroplex-primary-city></product> Already added the primary city name to the description. What else can I do?
Branding | | networkelites0 -
Which domain name should i choose for a air ticket search engine?
Hi, i am deciding to buy a domain name for a air ticket search engine. i want to target australia first and then worldwide in the future. most of the names with my keywords "cheap flights" are already been registered. I have tried many combination but could not find a proper name. One question is does keywords rich domains (not exact) helps a lot? also i was thinking if i can an keyword rich domain i could easily get links with the desired anchor text links. would it be a lot harder to get a domain name e.g. flightscomparision.com while targeting the term "cheap flights" or "cheap fares". Also i was thinking if i get a domain with "A" at the beginning i will be listed on top of directories. below are a list of domains i am able to register. amcheapflights.com aucheapflights.com abroadflights.com flightscomparision.com any other suggestions? thanks ray
Branding | | usaccess6080