Areaserved json-ld schema markup for a local business that targets national tourism

[SEOdub]

If there is a local business that thrives on ranking nationally for people searching for their services in that location, do you target the business's actual service areas or target nationally?

For instance, a hotel in Denver, Colorado.  Would the areaserved markup be:

"areaServed":[{"@type":"State","name":"Colorado"},{"@type":"City","name":"Denver"}]

Or

"areaserved":"USA"

The "geographic area where a service or offered item is provided" would be denver, colorado. But we would be looking to target all people nationally looking to travel to denver, colorado.

Or would it be best to target it all, like:

"areaServed":[{"@type":"State","name":"Colorado"},{"@type":"City","name":"Denver"},"USA"]

[Cesare.Marchetti]

We are just optimizing our business with different local branches and are going to add according json-ld schema markup for that shortly, so we are facing similar questions...

Honestly I think that this particular setting will have a minor impact. I would go for Denver instead of USA. By the way the could also come from outside the USA...

People will search for "hotel Denver" or just "hotel" if they are already in Denver.

To do Google My Business the right way, i.e. clean up all unclean NAP citations if there are some is probably more effective. Maybe you could add Denver also in Google My Business company name... I know its not 100% clean and not adhering to their terms but I always got away with it. Moreover different people at Google's My Business support who noticed that during calls regarding other thinks mentioned it but said that it was OK like this. Its a rather strong signal and works very well actually...