Why is my local page is ranking better than yellow pages for that particular search?
-
My search query is "façadier bastogne" in google.be which in English would translate as "plasterer" and bastogne being the local city I am targeting. I can't seem to understand why my site peintre-plafonneur-facadier-bastogne.be/fr would rank higher than our local directory "Pages d'or" (Yellow Pages) which has a high DA and almost always ranks first for similar searches as "peintre bastogne" (painter)?
Not to mention my site was created by Pages d'Or. How did they manage to rank this so high whereas if you look at it you'll see that they have not made any SEO work on it whatsoever.
Could anyone help me understand this or tell me which way to look in order to get that information?
I really need this as I am paying a lot to this directory for my site and was planning to launch my own WordPress website.
-
Yes, I sure will
Thank you for caring.
Regards,
Thomas
-
Hi Thoma
Just make sure you use that Key phrase on your page: façadier bastogne
I'm sure you do - but check,
Thank & Regards
Nigel
-
Thank you again!
I'll follow your advice. I sure did not want to continue paying for the poor service they offer, the only problem I found was this "façadier bastogne" keyword which they somehow managed to rank high. I'll keep working on my new website and let go off theirs.
Your answers were very helpful and comprehensive.
I wish you a good day.
Thomas
-
If that was me I would not be paying anyone 8000 Euro for a listing - that seems very excessive. There must be other directories where you can list and achieve the same result. So with the new information, I would:
Strengthen the content on my page - if you are learning about SEO then you will know that you must optimize the meta tags and written content which must be minimum 300 words but in your case, I would say 1000+.
I would add images of the town centre with Alt tags saying the name of the town. I would have text and images talking about plastering with images and Alts describing the process.
I would then list the page on a number of other local directories - do not pay! Unfortunately, Whitespark does not cover France (https://whitespark.ca/best-citations-by-city/) but have a look you must have similar directories! Get listed on them and do not pay. Do not forget Google My Business (GMB) Facebook, Twitter, Foursquare, Pinterest, Flikr, Instagram - get your NAPS (Name Address Phone and Site address) Listed in about 20 White Hat - free directories & Socials - don't list in bad directories or those you have to pay for.
When you have done all of this - it may take a month - dump the paid Yell. Don't do it before.
Then you will be number 1 for sure and for free.
Regards
NIgel
-
Thank you!
You've been really helpful indeed. I know it's very risky to remove our website out of the listing, but the thing is we currently pay a 8,000 euros a year just for being in their listings and they're supposed to do SEO, write articles but you cannot see one article on it.
I've recently started a carrer in SEO and created this wordpress website facadesetpeintures.be. Don't you think I could do better and maybe regain that #1 position by creating valuable content.
And when you look at the search results of "facadier bastogne", you have like 4 adwords results, the local results and only then the website yell made for us.
In this case, even in the first position I would think that we lose a lot of click-through rate opportunities being so low under Adwords and Google my Business.
Plus we summed up the number of client emails coming from Yell in 2016. The number adds up to 8 and we did not even get the contract for all the clients.
At this point, I was thinking of optimizing my wordpress website and making my own Adwords campaigns.
What would you be your recommendation now that I have told you more about our website?
-
Hi Thomas
I would be very proud of myself that I am number 1 for that term to be honest.
Simply that Google serves the most relevant result from what is listed in the search results. Clearly, for this term, your website is more relevant for the term façadier bastogne than the Yell equivalent beneath you.
Don't forget this, you are a plasterer based in Bastogne whilst Yell is a listings directory. Forget the DA this has little to do with that. It is because your website is more relevant and more useful for the searcher. A directory will just list professions and locations so their results are more diluted - you are a plasterer and you are in Bastogne, great result!
Don't forget also that your site is receiving some benefit from the Yell site because of the link from them to you - this is a 'follow' link which of course passes some link juice to you as a very relevant back link so their listing is helping you be number 1.
I would think very carefully about dropping your listing from them as you might just see someone else jump over you for that coveted top spot.
I hope that helps.
Regards
Nigel
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I claim a non-local Google business listing?
If I have a business which is non-local, but has one location and is showing up with the address and directions already in the knowledge panel, should I claim the business? Eg: the company manufactures a single product and ships directly to customers all over the world. On the one hand, of course it seems I should claim it and get more control. On the other hand, part of that process is setting a service area and I worry that by doing so I may be making the company seem less relevant outside the service area in Google's eyes.
Local Listings | | PlusROI0 -
Brand listed as plumber, can we still rank for other markets?
We have a lead generation website in the Netherlands in the plumber business. The last two years we were focussing on local SEO, and gain some rankings on keywords like 'plumber amsterdam'. We also connected google my local business in different city's, so we rank in both the citations as in maps. Now we want to get some rankings with the lead generation brand on other keywords. Keywords for other markets like 'handyman' 'roofer' etc. Google remembers what kind of business we are, since we are listed as plumbing company. My question is, can we still go for those other markets with the brand? The markets/ keywords are related and all in the home improvement segment. So for example, example.com/plumber example.com/roofer etc. The other option is to target those specific markets with other brands/ domains.
Local Listings | | remkoallertz0 -
Local Listing Conundrum
Hello Mozzers, I have a client with a unique situation that I am hoping I can get some feedback on. One of our service industry clients has a location that is claimed on all major sites (Google, Bing, etc., etc.) - so all is good there. They are experiencing an issue, however, because their check-in building is actually located at their conference center across the street, which has a different address. The issue is mainly that it is confusing and a pain point for customers as they get to the destination without realizing they need to actually be at the building across the street first for check-in. The client is considering changing their primary address to the conference center address across the street, which was previously not a separate / claimed entity. They would still maintain the main business listing and just adjust the name. Their thought process is that Google would bring people to the conference center / check-in building first rather than to the main business building. I personally have major concerns about making the switch. I feel like this would be potentially confusing to both users and search engines. And, the main business listing has already acquired a ton of reviews that we would be starting from scratch with. My immediate recommendation would be to better communicate the check-in process to guests and not go through the change of address process, but I figured I would throw it out to the community for feedback. Thoughts?
Local Listings | | mbochic0 -
My website Not ranking in google
Hey there, My website Created in wix , & its Ranking in google, i have searched & get know That Websites By wix are nt getting indexed by google is this true?? If not then what are steps i can take To boost MY Site SEO I have Read article Of Wix Here . please check, Thnx in advace
Local Listings | | falguniiepl10 -
How does the new local pack change rankings?
So I just saw this afternoon that google has changed how the local pack displays listings, only 3 listings now show. Also Google continues to distance itself from Google+. Now it seems getting in the top 3 of the local pack is going to be even more competitive. What should the strategy be now for competing in the local pack? Has it changed? Or just stick to tried and true local optimizations?
Local Listings | | websitemusclemarketing0 -
Local Citation with multiple offices
We have 5 different offices and each has its own google+ page and yell page. At first they were ranking poorly and the wrong offices were coming up for searches in that town so we change the name to :
Local Listings | | EJmoz
BusinessName (Location1)
BusinessName (Location2) Etc. those listing all starting to rank top for searches in Location1 and Location2. We have now been told that it is bad for our overall SEO to have the business name appearing differently in different listings and this led me to look at Moz Local. My question is should I remove the (Location1) from the Google+ business listing so that all our offices have the same name (but obviously different addresses) even though it appears to have a negative impact on rankings? Any help would be appreciated. Thanks0 -
Local Medical Practice Listing Question
We have 4 separate locations for an OB-GYN practice. They are XYZ OB-GYN and are affiliated with ABC Health System. All of these OBGYN offices are located in buildings belonging to ABC Health System with multiple practices (other doctors). Two of the locations have seperate suite numbers & two don't. How do we promote our OBGYN practices if they have the same address (with no suite number) as the other practices in the same exact building? I don’t believe Google wants multiple listings for separate practices that are using the same address without a suite number.
Local Listings | | JohnWeb120 -
Google+ Pages and the old places listing dashboard
I'm wondering if anyone can help me... I'm trying to set up Google+ and Google Local pages for some of our clients. For the newer clients this is easy as all their accounts are using the new Google Places dashboard which allows you to create the Local Listing and then the partnering Google+ page. Simples. Example: https://plus.google.com/+twistfix/ (A verified Google Local listing, with a verified Google+ page for the company) The problem I'm having is some of our older clients already had a Google Places listing from years ago, but this is on the old Google Dashboard (doesn't allow me to create a partnering Google+ page for the business). What is the best way around this? Do I delete these old listings and start fresh using the new Google dashboard (creating the local listing and Google+ page together?) or is there another fix?
Local Listings | | bricktech0