A tale of two pages - one ranks great and one doesn't - but they are set up the same way
-
Hi everyone,
First time poster
I will keep it simple - we have two pages on our website that are set up in the same way (or so we think) but achieve vastly different search engine rankings. We have spent weeks trying to figure out why this should be the case, but to no avail. Perhaps you guys can do a little diagnosis and see what we are missing:
for search term:
used machine tools
www.machinetoolsonline.co.za/buy-used-machine-tools
Is working well for us.
for search term:
new machine tools
www.machinetoolsonline.co.za/buy-new-machine-tools
is a disaster
In fact, Google ranks our home page which is optimised for other terms, higher.
Any ideas would be appreciated. Thanks!
-
Look at to your Search Console and see your backlinks and internal links
1 - search console > search traffic > links to your site
2 - search console > search traffic > links to your siteBefore to start an outreach stratege you have to make sure of accomplish all the technical seo tasks. Add Canonical Tags, internal link structure, header optimization an so on
What I'm traying to say is first improve your page (onsite optimization).
You have to optimize the page "New Machines " but you can not doit without optimize other ones.For me the best tool for that are semrush, moz, ahrefs and of course Search Console
-
I am assuming this is a matter of competitor and also internal/external links pointing to the particular page. I would increase the quality (add more unique content, pictures) of the unranked page, add some internal links to it, and re-index it with Google Search Console's Fetch and Render tool.
-
Hi Roman,
Yes - this seems more on the right track for me, as there are measurable differences for the pages based on the following metrics:
Links 2
Reffering Domians 2
Keywords 20
I will use the Moz tools to check these out. By way of further explanation as to why we are so stumped by this problem, here are two summaries of our analytics performance for the two pages over the same period - the differences seem unbelievable:
www.machinetoolsonline.co.za/buy-used-machine-tools
284 sessions, 74.91% new sessions, Organic referrals 246
www.machinetoolsonline.co.za/buy-new-machine-tools
5 sessions, 80% new sessions, Organic referrals 4
I will update the thread. Any other suggestions are welcome!
-
Hi Shalu,
Thank you for your answer. However, our competition, that we benchmark against, has far less content on page than we do. To make matters more interesting, this page:
www.machinetoolsonline.co.za/buy-used-machine-tools
ranks second to the competitions page for the search term: used machine tools
but this page:
www.machinetoolsonline.co.za/buy-new-machine-tools
ranks 51+ to the competitions number 1 ranked page for the search term: new machine tools
It's the sheer difference, when the pages are so very similar from a content structure perspective (they each focus on new or used machines of course) that I cannot understand.
-
I think that, a good outreach strategy, can make a big difference in your traffic and your authority, so you can create 10 or 20 post (can hire a freelance copywriters), very well written post, of course make the keyword research and then look for some guest post where you can send your articles with links pointing to your site.
-Buzzstream for me is the best tool for Outreach
-
www.machinetoolsonline.co.za/buy-used-machine-tools
has 2 backlinks pointing of 2 differents domainURL Rating 9
Domian Raiting 35
Links 2
Reffering Domians 2
Keywords 20www.machinetoolsonline.co.za/buy-new-machine-tools
URL Rating 7
Domian Raiting 35
Links no data
Reffering Domians no data
Keywords no dataSo maybe you should try to create some backlinks pointing to that specific page.
Keep in mind to you have to find, I really useful website with the same level of your page, remember the anchor text of those links needs to be related with the topic and keywords of your page -
I have gone through your webpages and found that it has lack of quality contents in comparison to the pages that are ranking better than yours. The possible reasons for both of two could be high competition. You need to optimize your webpages as per the quality parameters.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
F rated page appearing higher than A rated page
Hi, We have a page that we have optimised in the MOZ system and got a grade A for the term "Dental Implants Wolverhampton" The page that has been optimised isn't being indexed in google http://www.perfectdental.eu.com/treatments-implants.php However, this page http://www.perfectdental.eu.com/uk-clinics-dental-team.php Which hasn't been optimised is indexed 11. If i run this page through the MOZ "on-page checker" it receives a quality score of F. Its very confusing, would be great to hear from anyone with any ideas? Thanks
Moz Pro | | popcreativeltd
Ade0 -
How do you run ranks now for clients that aren't in your local area now that Google customizes search results based on location?
How do you run ranks now for clients that aren't in your local area now that Google customizes search results based on location? What tool/service have you found that gives accurate rank results? To me it seems like there is no guaranteed global #1position any more, or is this the situation for only certain types of searches? Likewise how can anyone tool give a global accurate rank score?
Moz Pro | | greengroup0 -
Only One page crawled..Need help
I have run a website in Seomoz which have many URLs with it. But when I saw the seomoz report that showing Pages Crawled: 1. Why this is happen my campaign limit is OK Tell me what to do for all page crawling in seomoz report. wV6fMWx
Moz Pro | | lucidsoftech0 -
Rank tracker problems
hi, is anyone having problems with rank tracker. I have been trying to use it but it comes up with problems
Moz Pro | | ClaireH-1848861 -
What's with measuring search rank?
Okay, here 6 different ways to measure search rank on Google U.S. and I get 6 different answers: Looking for search term "Lunch Bags" for the site Zappos (just a random example - no connection to me). SEOMOZ RankTracker - #49 SEOCentro - #36 http://www.seocentro.com/tools/search-engines/keyword-position.html ZendProxy.com - #21 (an anonymizer proxy) anonymouse.org - no rank (another anonymizer) Mikes Marketing Tools - no rank http://www.mikes-marketing-tools.com/ranking-reports/ RankingCheck.com - #38 Can you duplicate a similar variation? What gives? Which if any of these would you rely on? Thanks... Darcy
Moz Pro | | 945010 -
Blogger ain't working with research tools...
I'm trying to do link research and analysis on my website for dogtraining.blogspot.com however the tool recognizes only blogspot.com giving me fake results....
Moz Pro | | 6786486312640 -
Rankings in Google UK
Hi everyone, I've posted before on this and I'm still not satisfied that the answer is correct. Basically, my ranking report is saying that hardly any of my keywords are ranking in the top 50 of Google UK. Now, I appreciate that rankings can be affected by my search history, but I've tried other computers, other IP addresses, logged out of Google, cleared cache etc.. and I'm still seeing the terms I'm wanting to rank for on the first and second pages of Google UK. What is going on? My boss is wanting to see progress with these terms - I'm confident that we're ranking well, but the report is saying otherwise.
Moz Pro | | columbus0 -
Top ranking with no SEO
I ran an SEOMoz keyword difficulty report for the term "interim CFO services" and found that all of the websites that ranked really well for that term have good page authority and domain authority scores and plenty of incoming links.....except 1. result #5 has a page and domain authority of 1 and no incoming links, however it's ranked #5 in google SERP for this highly competitive term. see screenshots: http://screencast.com/t/NJiOn8N4l http://screencast.com/t/x6tU1RhX4j Is this ranking based solely on the domain name being 100% relevant? Did they just get lucky and hit the google rankings jackpot? If this is the case, by the same logic I am trying achieve high rankings for the keyword "outsourced accounting firm" and purchased the domain name outsourcedaccountingfirm.com and am not even ranked in the top 50 with google for that keyword. (it's very new though) any feedback on either questions above would be greatly appreciated. Thanks!
Moz Pro | | texmeix0