Can’t put a finger on, what is causing 12 year domain, SEO optimized and decent link profile to rank lower than other less superior domains.

[Im_Jake]

Can’t put a finger on, what is causing 12 year domain, SEO optimized and decent link profile to rank lower than other less superior domains. I have dissected the site and link, content, etc profile using ahrefs tools, still no luck, and unfortunately they do not have a community to ask anyone opinion. Hoping someone on Moz will be able to provide me with a secondary opinion or something I obviously missing here. Looking for any constructive feedback/professional opinion with fresh look on what maybe the cause of our down rankings and what may be a cause of it. Any feedback is very much appreciated.

Search Term: 3030 aventura condos / One of our link samples (SE Position #6): https://goo.gl/FbYj4V

Competing Domains (SE Position #1):  https://goo.gl/fLPKX5

Competing Domains (SE Position #2):  https://goo.gl/GqXGse

[Im_Jake]

I agree the speed is much less, but I also have more on page aggregated data, and different layout that includes images. Don't you think now days google doesn't know that some complex sites like mine with lots of data will be heavier VS more primitive designs? Now it is a difference in philosophy, I like to provide consumers with lots of info VS making a site fast but with a limited info for consumer to absorb. I personally question myself on the amount of outgoing/internal links from that page, that might be one of the causes and a bit over optimization as James mentioned above this post.

[Im_Jake]

I realize it, but your advise unfortunately is very vague and known by many. Usability, technology, visitors, linking profile, internal linking, etc. and many other things can be added to the list. But it does not answer my question, is anyone seeing something obvious, something perhaps I missed and is causing this? All the points are good, just not helping me to figure out if there is something in specific that needs to be fixed.

[Im_Jake]

Thank you all for taking the time to provide your feedback. I will look into some of the points you brought up.

[EGOL]

Lots of Google ranking factors are beyond the reach of the typical SEO toolset...

The entire area of visitor engagement, how people arrive at your site through non-search methods, and more can all be important.

I believe that Google uses these more and more every year.

[Im_Jake]

Thank you James for your opinion, but I do manage some other domains and so called bad links have never caused my other domains to be down ranked in my 17 years doing it. I know it is a trend now to clean up so called bad links from domains, but I'm not seeing any effect from doing it. Just another maybe it is it? Google seems to disregard them, instead of penalize your domain. Also I did not see any warnings in my Google webmaster tools. As for over optimization, I also done a number of testings and the results are almost the same in terms of google position.