Link Exchange
-
Is link exchange always bad? What if I want to add a link for other related products on my site which I do not offer, and the other site does the same for me?
Will it be better to rather an article for each other product and link to somebody, than have one page with a list of other products to other sites.
For example. We do training. Lets say we offer computer training. We search companies that does health and safety training offer to put their course on our site with a link to them, if they do the same.
-
Hi,
A few reciprocal links shouldn't be a problem but I'd only do them if it makes sense from a human point of view and if it adds something for the users of your site. Put them in the place on your site that makes the most sense. A fishing gear shop may well link to fishing books and that would make sense.
It's nice to be able to send traffic to another site that also send relevant traffic to you.
Lots of reciprocal links and links that are done for perceived SEO purposes (and not for the users of your site) should be avoided.
A link to another site could come across as endorsing it so make sure you are hooking up with reputable companies that you know and trust, not just ones that rank well.
-
Link exchange is not always bad. It is normal that all sites do have some reciprocal links. Just don't over do it. Remember to maintain the natural link diversity.
And about the placement of the links, my recommendation would be to plan it for the user. So whatever feels most natural and useful for the user. Maybe it would be a good idea to make an article about other companies that do health and safety training and tell there shortly about each training. Plain link lists are usually boring/useless for the user and search engines don't value them either.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Better to place linked-back article or post article and seek multiple links?
Which option is better for SEO purposes: 1. Author article for trade journal in return for link back to my home page. 2. Post article on my site and solicit links from multiple sites. Assume links all have moderate authority.
Link Building | | Lysarden0 -
What is a natural link?
Hi everyone, I'm trying to better understand what is meant by a natural link and would appreciate any assistance. Doing some competitor link analysis I've noticed a web developer who has created a directory for all its customers. This is not a directory in the traditional sense of being of use to an end user, but to my untrained eyes, it looks like an internal directory used solely for the purpose of link building. For all I know this might be perfectly good practice in the industry, but as a beginner, I'm attempting to get an understanding of things. My question is, what precisely is meant by a natural link? If the above scenario is all ok, whereby there are businesses in the same field of work, but ultimately could be in any given location, on a directory, are they natural links? Do these kind of directories that don't service an end user, exist if the common feature between them is say location only, or an seo agency only? Appreciate I could be completely out of kilter on this, but it seems the benefit on SERPs is pretty significant for something that seems pretty "unnatural" to me? Any guidance would be appreciated...tom
Link Building | | T-J-I1 -
Why Links from Top Level Domains doesn't Pass Link Equity?
Hello, I have a doubt about Equity-Passing links report of OpensiteExplorer.org According to Sam Weber http://moz.com/community/users/432678 links which pass value from one page to another including followed 301 and Meta refresh links are under Equity-Passing links. I am surprising after looking at the links report generated by opensiteexplorer.org. Most of the article and directory links which have low DA and PA are under Equity-Passing links. Whereas websites like EzineArticle or Articlebase which have good DA and PA are not found in either Equity-passing links or under only nofollow category. Please suggest me if the report of Opensiteexplorer is not good enough or the links from the site like Ezine Article doesn’t pass the link equity. Thanks.
Link Building | | TopLeagueTechnologies0 -
Asking a repoter for a link.
A customer of mine had a new channel come to their place of business today in regards to valentines day (they are florists). They shot a video and wrote an article. Only problem is they only mentioned the business name and no link to the website. Has anyone had experience with reaching out to reporters and asking for a link in this type of a situation. Is a telephone call or email better?
Link Building | | waqid1 -
Competitors with thousands of links
Looking at my competitors link results on OSE some of them have 30,000 links to their websites. They are top rank on google whereas I am page 2. I know its quality over quantity but am I ever going to compete with that number of links? Is it worth getting some low value links just to bump up numbers while continuing getting good links? thanks for any advice!
Link Building | | bridaldesigns0 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1 -
Link Builder Tool
Has anyone used the new wordtracker link building tool? linkbuilder.wordtracker.com If so, please give your opinions.
Link Building | | azguy0 -
Link Building: Asking for links versus building links
I am currently delving into link building for SEO having started out from a social media marketing side. From that angle, it was always my belief building high quality links came from engaging targeted bloggers and sites in my market and related verticals for product reviews and/or providing expert advise and opinion for posts they are creating. As I am learning more the "technical" side of SEO, I've read a lot of posters on here talk about asking from links from websites. While I get the concept from a strategic stand point, are links really asking for or is better to continue to pursue the long term investment of pitching to get coverage from well known bloggers and sites?
Link Building | | joshuaopinion1