How to get gold star reviews on SERP's
-
Hello
I have always wanted to know: How to get gold star reviews on Google in search results! Please look at the screenshot to see what I am talking about. Please can someone share with me the knowledge required to make this happen - it would be perfect for my e-commerce website!
-
Hmmm, depending on the product and number of reviews I would either have a database holding your reviews so you just add to the DB and it updates your dynamic variables per scheme.
If it is for a brand and the same aggregate review is over the entire site you could maybe have a config file that references a single dynamic field which will update the entire site, this method may not need a DB.
You may have to do some leg work in the first instance to make the figures dynamic. I tend to use PHP and MySQL for this purpose.
-
Good answer Tim
Do you know a way that the schema markup will be dynamic and adjust as our reviews increase? We average around 5 positive reviews a week, so editing 60 pages can be time consuming.
TY
KJr
-
Also you can use data highlighter in Search Console
-
Hey XDunningX,
In order to get Gold stars (rich snippet) in your serps you need to apply a specific set of Schema data to the architecture or loaded elements of your site products. This can either be by microdata
itemscope itemtype="http://schema.org/AggregateRating">
Rated 3.5/5
based on 11 customer reviews **Or via JSONPLEASE SEE FULL EXAMPLES ON SCHEMA.ORG, THESE HAVE BEEN STRIPPED A TOUCH.
Where I woork we have linked up a series of products with the product schema and then associated a series of aggregate reviews (average star rating for lots of reviews) and individual reviews left by our customers that are associated with the product. You can also apply reviews to Brands, Services, Events, Creative work, Offers, Organisations and Places.
The schema website supported by Google and Bing, outlines a series of examples for you to implement.
However, please bear in mind, that even if you have implemented the schema correctly sometimes the search engines will elect not o show it. I feel however it is worth the effort to give you the chance.
Have fun implementing.**
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL in SERP: Google's stand
Months back, we can notice "keyword" will be bold and highlighted if its in the SERP URL. Now Google no more highlights any URLs even with exact match of keyword we search. Beside UI, Does this mean Google might devalued or reduced the importance of URL as ranking factor? We can see many search results match partially or completely in URL with search keywords.
Algorithm Updates | | vtmoz0 -
Should plural keyword variations get their own targeted pages?
I am in the middle of changing a website from targeting just a single keyword on all pages to instead having each page target its own keyword/phrase. However, I'm a little conflicted on whether or not plural forms and other suffix (-ing) variations are different enough to get their own pages. SERP show different results for each keyword searched. Also, relevancy reports for the keywords score some differently and some the same. Is it best to instead use these as secondary and third level keywords on the same page as the main keyword for a page? See example below: OPTION A (Use each for different pages): Page 1 - Construction Fence Page 2 - Construction Fences Page 3 - Construction Fencing Page 4 - Construction Site Fence Page 5 - Construction Site Fences Page 6 - Construction Site Fencing ... OPTION B (Use as variations on same page): Page 1 - Construction Fence, Construction Fences, Construction Fencing Page 2 - Construction Site Fence, Construction Site Fences, Site Construction Fencing ... Any help is greatly appreciated. Thanks!
Algorithm Updates | | pac-cooper0 -
Anyone Notice Google's Latest Change Seems to Favor Google Books?
I've noticed a change in the search results lately. As I search around I notice a lot of results from books.google.com Seems a little (ok a lot) self serving... JMHO
Algorithm Updates | | get4it0 -
Why are Google Webmaster Tools' Google rankings different to actual Google rankings?
Dear Moz, We have noticed that according to Google Webmaster Tools one of our client sites is ranking very prominently for some of the major key phrases that we are trying to rank them for. However, when we perform a Google search for these queries, our client's content is nowhere to be seen, not even on the 5th page (we logged out of the Google account before performing the test). A long-term manual spam action on our client's site was recently lifted by Google - is it possible that Google Webmaster Tools is providing data about our client's estimated Google rankings, without taking into consideration the penalty of the manual spam action which was taken? Thanks
Algorithm Updates | | BoomDialogue690 -
I can't understand why I am not rank one on SERPS
Hi Guys, I really cannot understand why I am no longer rank 1 on SERPs? My link data shows great weight in comparison to competitors, my on page SEO is good, nice and diverse on the alt text. I know there are a lot of factors that effect SERPs but I believe I have done well but am still not ranking? Have I missed something?
Algorithm Updates | | TomLondon
I really appreciate any thoughts and ideas. Thanks,
Tom0 -
Is it allowed to put a word in all domains URLs to get higher in SERP?
Hello, What good or bad could happen if someone put the same keyword in all site's URL's? (i.e. I would be selling cars and my domain isn't included any word cars, so i put all of my pages in one folder like domain.com/cheap-cars/etc)
Algorithm Updates | | komeksimas0 -
Does anyone know what it takes to get your Google Plus statuses to show up under the Knowledge Graph?
I've been looking into G+ and how to get the information and status updates in to the Knowledge Graph for small companies and have not been able to. Does anyone know exactly how to do it?
Algorithm Updates | | DragonSearch1 -
Gifts.com - Multiple domain pages in SERPs
One of our big natural search competitors for gift keywords is Gifts.com. We are competing for many keywords like "teen gifts", "gifts for him", "gifts for her". For many of these, the Google SERP has multiple Gifts.com pages on the first page. I have never seen more than one of our pages (uncommongoods.com) on a SERP page. Any clue how/why Gifts.com has multiple pages in search results ? Thanks!
Algorithm Updates | | znotes0