Poor internal linking?

[nattyhall]

Hi guys,

Analyzing a large e-commerce site 10,000 pages on Magento and not getting much organic traffic to level 3 sub-category pages, the URLs are like:

Primary Keyword Target: BODY MOISTURISERS

https://www.adorebeauty.com.au/skin-care/bath-body/moisturisers.html

Primary Keyword Target: LIP MASKS

https://www.adorebeauty.com.au/skin-care/masks/lip-masks.html

Plus another 40 other URLs at level 3 with low organic performance.

Authority of the domain is strong, so it's not an authority issue I believe its internal linking.

Besides linking form the blog and breadcrumbs is there anything we can do to improve internal linking to these level 3 pages?

Cheers.

[regal_kyle]

Hey Natty,

Not sure how much organic traffic you consider to be "not much", but either way, there are a few things you may want to consider:

1. Create content for each category page that is unique to them (e.g. create category description for "Body Moisturizers"). This will help create relevancy and reduce your overall "thin" and "duplicate" content throughout the site.

2. While it appears that the page is in main GG's index (as found here), I'd recommend adding links on the home page that deep link to the categories you're wanting to gain more traction with. Doing this will help reduce the crawl depth of the page and would help distribute some of the authority that the home page has, directly to those sub-pages. You could do this in a "categorical module" (e.g. create a visual box for a category "Skin Care") which has a sentence or two description w/ links to the sub-cats you really want to bring further up...could do max 5 links with a "view all skin care products" at the bottom of it.

3. You'll notice in the site search link from above that you have many pages indexed for the single page we searched for. This represents a duplicate content issue. Checking the paginated results pages (which is what those extra results are), you'll notice the URL canonicals to itself (which is fine if the content is truly unique, but in this case, it doesn't appear to be). You'll also notice that the canonical references conflict with the hreflang references.

In any event, just some thoughts. Hope this helps!

Cheers.

[Dalessi]

Hello,

This can be hard because you have a bunch of products on the page and very little text on each one. In my opinion, I think Google may be a little confused and so more links that are descriptive on a particular product level may help. Keep trying to get hi-quality "Do-Follow" links to the particular product pages that are as specific as possible.

Then follow up with a lot of category-based links to the particular category pages. It is not easy, but it looks like you are on the right track and just have to keep pushing to get the desired results.

Best Regards