Does Google really using unlinked brand and related mentions as a ranking factor?
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Hi Moz community,
Seems like Bing already confirmed that they are using link-less mentions for the ranking graph and some SEO experts believe if Google also employing the same in their Algo....Can anybody please confirm and share your thoughts on this?
Thanks
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The simple answer would be yes.
However, the amount of page authority that you receive from these mentions are up for debate. Personally, I use Moz Pro's opportunities section to view link-less mentions and subsequently try to convert those mentions into an actual link. Remember, this unlinked mention will be a secondary signal, not a primary, so, it is always better to try to convert to an actual link. In my experience, I have had excellent luck contacting the person who wrote the article to link my website.
Best of luck!
John
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Hello,
From what I have read Google may be using unlinked brand mentions as a secondary signal. It would not get the same kind of energy as PageRank involves but if their computers keep seeing high volumes of brand mentions I do think the brand get credit.
Think of like Ford, Chevy, Coke, Pepsi. Not every mention has a link but Google knows whats going on anyway.
Best Regards
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