High or low volume keyword
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Does it take longer to rank on high volume versus a low volume keyword ?
if so why
Thank you,
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Moz Bar has a Keyword Difficulty tool that generates right on your SERP - if you don't have Moz Bar downloaded, I would highly recommend!
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If keyword Difficulty metric is my helper based on your experience do you have an idea of timing...
Based on my experience I have noticed that when the keyword difficulty is around 15 to 20 it takes about a week to 2 weeks to see some changes.
However, when the keyword difficulty is high like in the 45 to 55 range, do you know how long it can take ?
I have heard that for keyword difficulty of a 100 like on the keyword seo, it can take up to 2 years.
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My gauge for this is to visit the SERPs and see WHO is ranking on the first page. The number competing and the volume matters a lot less than who is competing and what type of content has earned them these rankings. If I think that I can compete with their content then I attack - it does not matter the number competing or any other metric - if you have a good site and can defeat their content then you can probably attract enough links to become competitive over time.
I think about it like this... Do not fear competition, because where there is competition there is probably also a lot of traffic and a lot of money changing hands. You can often make decent money from long tail keywords on the edges of the fight and if you can break onto the first page of the SERPs there is likely a good payday.
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It's a matter of competition, not volume.
High volume keywords have high competition.
Low volume keywords don't necessarily have low competition e.g: keywords like mesothelioma compensation will be hard to rank for despite relatively low search volume.It takes longer to rank for a keyword where competition is higher. Keyword Difficulty metric is your helper here.
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