Internal Links from Blog
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Quick question. In regards to linking to products from your blog. I've read recently that linking excessively between your site can be a bad SEO habit.
So, I was curious if anyone else has heard of this. Plus, if you have a blog, how many internal links should you have going to you pages on your site - other blogs, products etc?
Thanks.
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We regularly use internal links from the blog to our main pages, which can help reduce the business's bounce rate.
For example, rather than the shopper leaving the site, shoppers start to read about another product or service you sell. We don’t do this for a Cardiff demolition company, and it helped reduce the company's bounce rate.
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Great question Swendt! Linking from your blog to your product page or other blog post is a great SEO practice, as long as it is in moderation. People tend to disagree on what that is, but I've seen having 2-3 internal links, as well as 2-3 external links in a 500-1000 word blog post be a great SEO benefit.
Internal linking is an often overlooked SEO strategy that can help distribute authority to page's you want to rank on Google and be visited when someone is on your website, just make sure the links are relevant, helpful, and that you don't have so many that it hurts the user's perception of your blog quality.
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We routinely link from our blog to product pages, landing pages, and content silo pages. As long as you do it naturally you'll be fine. We have a standard of our internal links being "helpful" to the user experience to help guide our team. For example, let's say its a product review blog article. It would make sense to link from that article to the actual product. What doesn't make sense is linking to that product from a blog article with content that is not related is rather "spammy" if you will.
You can invoke Google's eye if you're internal linking is clearly spamming, but this would result in lost rankings over time because your content does not serve users' search intent or answer their query, if that makes sense. In terms of a magic number of what is considered too much, there's no telling. I view it as more of a ratio instead of a hard figure. Long story short, keep the linking natural and make sure it helps the user solve their search query and you'll be fine.
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