Link Building Issue
-
Hi,
While prospecting for backlinks target do you guys filter links less than a specific DA or PA? for instance - if PA<5 then remove
My VA accidentally selected a PA 3 link where the site owner eventually gave us a backlink.
Due to that link the traffic jumped 14X!!!
Had it been my filtering process would never got the backlink and traffic. What do you guys suggest? -
Hi there,
Thanks for the question.
I wouldn't worry as much about DA/PA as I would the relevance and "human" quality of a link. DA can be a great indicator of the authority of a domain, but remember that it's just one metric. If you are working through large lists of links, then filtering from highest DA to lowest can help you prioritise, but I wouldn't necessarily rule out links below a certain number.
Hope that helps!
Paddy
-
I don't know if it's a good idea to go after all backlinks for your top competitors. I would recommend establishing for yourself some criteria (unless you have tons of time on your hands) – like I mentioned, maybe something along the lines of DA > 30. And then I would go after the lowest hanging fruit first. Having said that, it usually seems the be the case that the hardest links to earn are the most valuable ones.
As for the skyscraper technique, I don't know that current ranking for a given keyword should matter as much as other factors. Here is a really good Whiteboard Friday from Rand where he discusses why your link prospects don't always necessarily have to rank great: https://moz.com/blog/links-from-low-ranking-domains
-
Great insights Brooks!
- Would it be a good strategy to chase "all" backlinks for the top 5 competitors for a keyword
- For Skyscraper technique, how far in search results (Page 3, 4) should one select domains for link prospect
-
That's awesome! You're right, if you were utilizing a strict filtering criteria, you would have missed out!
I do typically filter backlink opportunities, but put a little more weight on domain authority than page authority. So for my agency personally, I'm usually looking for DA > 30, and usually don't place too much emphasis on PA. For instance, if I have an opportunity with a site that has a DA of 50, but the page I'm looking at only has a PA of 5, I would still very much be interested.
Having said that, I'm no link building expert, and I do know page authority is a factor. But at the end of the day, I think you have to consider what your link profile currently looks like, and what the link profiles of your competitors look like.
Hope that's helpful! And would love others' input on the importance of page authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Linking Building
I'm launching a new blog for my new website. What's the best way to do internal link building for 3D Scanning? Do I link 3D Scanning to another page on my website or on a different website that has high authority for 3D scanning? Thank You in advance! -Nick
Link Building | | X2Metrology10 -
Local Link Building help!
Hi All, Looking for some help with where to begin link building for local small businesses. If the website is leading to a lawyer, doctor, or any type of professional service, I'm at a loss on where to start. I've tried looking into local directories, and I also know that if one of the clients has a reason for being linked in an online news article, those links should be pursued. Additionally, I've gone and helped to claim all local listings, and submitted to DMOZ and a few other directories. So if the website is just leading to a business that isn't running any events or specials worth writing about, what is the best way to acquire links? Thank you! Tyler
Link Building | | kbaltzell0 -
Link building with About.com and ehow.com
Does anyone know if About.com has a policy on providing back links to websites. A client of mine has had a product reviewed on about.com as well as being included in a "how to" article, but no back link was provided. I checked out the page and noticed "paid for advertisement" back links over random words but no back links on any of the pages I randomly searched that were related to the topic being discussed.
Link Building | | jusdavi0 -
Link building from keyword domains
Hi all, I am currently working on link building to our site http://www.betxpert.com which has a number of keywords I am targeting. I have become aware that domains with the keywords are available. We (in Danish) target the phrase "ekpert tips" and the domain www.eksperttips.dk is available. Would it be a good thing for us, to register this domain and do one of the following things: a) DNS forward traffic to our main site b) Build a small blog with minor content and linking to the main site with text links with the tekst "ekspert tips"? c) Simply do nothing, save the money and spend it otherwise... Hope someone can give me a sound advice. Best regards, Rasmus
Link Building | | rasmusbang0 -
Link Building and Landing Pages
I'm embarking on my first link building campaign and I was wondering if its good practice to develop a specific landing page (a focused summary page) like I do in my PPC campaigns or should I use the URL to my homepage?
Link Building | | bmackrell0 -
Link building plan
If you have only one SEO guy doing link building for you, 6-8 hours a day,with a budget of $1000 -$2000 what would be the best 5 things to concentrate on?
Link Building | | echo1
Based on personal experience, could anybody suggest a daily/weekly plan?0 -
Recommended Link Building Companies UK and Europe
Before everyones pounces on this question and says "You should do your link builidng yourself" please bear in mind there are two people in my team (including myself) to manage multiple websites in 23 countries! Does anyone have any recommendations for quality link building companies in UK or in France, Italy, Germany and Spain? Only quality companies please! SEO agencies will be considered!
Link Building | | TWDCEMEASEO0 -
Building Links to Exact Match Domains
What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks
Link Building | | Jvalops0