Facebook Contests
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Hey Moz Community,
I've been reading some articles that Facebook no longer likes if Business Pages run contests on their Pages. I was thinking about doing something super simple with a "Like, Comment, and Share" type of an entry. Does anyone know if this is still allowed - I can't seem to find a concrete answer. Even the guidelines for Facebook seem a bit vague. I could always take the contest offline and use a landing page on my website to generate traffic but that also doesn't help with my social following.
Thoughts, insights all welcome.
Thanks!
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Hey Matt,
From my knowledge this is what I know about FB competitions:
- You can't ask people to share or tag: "3. Promotions may be administered on Pages or within apps on Facebook. Personal Timelines and friend connections must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend's Timeline to get additional entries”, and "tag your friends in this post to enter" are not permitted)."
- You have to acknowledge the competition is in 'no way sponsored, endorsed or administered by, or associated with, Facebook.'
I also recently read the following article which provided some interesting insights: https://www.macandernie.com.au/blog/how-to-run-a-competition-on-facebook
Hope this helps
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