Do you use HREF lang tags when each page that is localised only exists in that language?

[Adam_PirateStudios]

Hi, I have 2 questions I am seeking an answer for.

We have a home page in english GB, we then also have products which are specifically served in US. For these pages where the phone number is american, the spelling is american, the address is american, do we need to implement href lang tags? The page isn't a version of another page in english, the page is only in the native language.Secondly, is it recommended to create a second home page and then localise that page for US users?I'd be really greatful if anyone has any pointers as googles forum doesn't explain best practice for this case (as far as I can tell).Many thanks

[gfiorelli1]

Your question is not very clear, sincerely.

if the product pages that marketing only the USA users iare the only ones existing of those products (aka: there aren’t Uk product pages for those same products), then you must not implement the hreflang.

The hreflang is a rel=“alternate”, which means that it must always show an alternative URL to the current one. In the ISA product page it should signal as alternative UK users the UK ones, and viceversa.

so, if no UK product page exists, then the hreflang does not have an meaning to exist.

regarding your second question, if the USA market is very important for you and you want to market it differently thean you are marketing the UK one, then it may be a good idea to create an USa version of your site.

[gfiorelli1]

Despite the efforts, this answer do not respond to the question

[GastonRiera]

Hello Adam!

Firstly, John Mueller from Google said that HTML lang attribute is ignored as a ranking factor.

Here some articles:
Google: We Ignore The HTML lang Attribute - The SERoundTable
Why Google Ignores HTML Lang Attribute for Indexing in Search Results - The SEMpost

You should use Hreflang,
Here some really useful resources about that:
Multi-regional and multilingual sites - Google Search Console
International checklist - Moz Blog
Using the correct hreglang tag - Moz Blog
Guide to international website expansion - Moz Blog
Tool for checking hreflang anotations - Moz Blog

Secondly, yes. It could help creating a separate page for differente audiences. Remember to create a completely original and different page for both countries. And of course use correctly the internationalization tags.

Hope it helps.
Best Luck.
GR