Is it better to develop a good keyword I found on a new page on an established website or make a new site?
-
So I found a keyword that I want to go after, it gets over 30k searches a month, has a 100% CTR and has a difficulty of 42. Now my question is would it be better to build a page on our already established site (DA of 46) since the site and keyword are both related. Or would it be better to get a domain of that keyword and build a small site about it?
The .com is taken but I could get a .co or .us just not sure if its worth making a new site or if I should just build a page on my current site about it.
-
Hi Nigel,
obviously the content shouldn't be the same. There are many things to say about each topic, or many ways to say similar things without saying the same...
-
Pau - Doing both is not correct - why would he out link to a new domain? That would split the content across two sites site, one established and one new. It would damage both sites having the same content on two different pages cross-site.
-
Hi
It is 100x better to add this to an existing site. If you start again it can take a year to properly establish a completely new site with no DA. Not to mention the upkeep and maintenance of a new website!
This is a no-brainer especially if the topics are related. Just make sure there are no other pages on your site which crossover with this keyword otherwise you may not achieve teh rankings you expect. If you do it properly it could be ranking within a week.
I hope this helps
Regards Nigel
-
Hi americancasinoguide,
you also can do both things, build and page on your site, and put in that page a backlink to your new domain.
About the importance of the keyword in the domain I thought that I was not important since some years ago, but I saw on a very interesting Semrush study from June 2017 (https://es.semrush.com/ranking-factors/) that all the important factors in these days are less important for the first position, because Google places much times in the first position a less popular site than others, but with a domain or brand that matches with de search made.
So, you have a very good base to go with your old domain, but I wouldn't discard to make a new one, and give the link juice of your old domain to your new one with a backlink placed in the most topic-related page.
Hope it helps!
-
thanks guys!
-
Hi;
I agree with Matt. It will take some time to get a new site up to a DA of 42, and the DA plays a meaningful role in your SERP. A new page with long form content about the desired keyword is the best place to start.
Good Luck
Herb
-
From what I have seen and read, the keyword in the domain name is less important these days. I would use the already established site that is topically relevant. Here's a good WBF that might help: https://youtu.be/8r4Z3PizZ9g
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Accidentally generated navigation links that point to American site from Australian site.
Somehow we ended up getting hundreds-of-thousands of links coming from our .au (Australia site) to our .com (America site). We believe that something happened during a change that turned a handful of our example.com.au navigational and footer links into back links pointing to example.com and sub-domains of the American version. We are currently fixing this, but we are wondering if this could potentially be problematic in terms of a penguin penalty due to an unnatural linking campaign or back link scheme. Could this error create major problems for us in the near future if we have corrected the issue? Your thoughts are welcome! Thanks!
Link Building | | tdawson090 -
How many links and mentioned shall I collect for a new website per month?
My wife made a new web site and now we are trying to promote it. But I wonder if there is any risk by having too many links and mentions in the beginning (for a brand new site). How many links and mentions should I collect per month at the moment? Or shall I concentrate on something else?
Link Building | | MichaelJanik0 -
What is a healthy ratio of keywords being used as anchor text in external links to our site?
Hi, One keyword is being used as anchor text in way more external links to our site than any others and I'm getting a lot of mixed advice whether or not to do anything about it. The agency we previously used had managed to remove about 1500 links (out of 6000) however our rank for that search term is still very poor. **We have 4500 external links with the anchor text "ABC" and the next highest amount of external link anchor text is the term "XYZ" which has about 400 links. That is over 10 to 1. What is a healthy ratio of anchor text between different search terms to aim for? ** Any help is greatly appreciated. Thanks!
Link Building | | Syed_Raza0 -
100% whitehat , Site not perorming even not at 100th page
many of my blogpost are not ranking with same title , no where in google , both sites have same problem topcreativedesigns.com lovelyquotes.org my other sites are performing well but these do have serious problem i have made no back link/ spam comments etc please advise me what should i do.
Link Building | | Ghazanfar780 -
Mention on a website
I've come across a few curated lists on different websites that are related to my site. Some of them are just lists without links. Should I reach out and request a listing? I figure why not, It's not a link but is still a mention. Do mentions hold any value with search engines? Thanks -Brandon
Link Building | | brandzz0 -
Multiple Sites Vs. Single Site
We're a growing law firm looking into expanding into different practices of law. The question we're running into is should we create new sites for our different practice areas or add them to our current site? If we create multiple sites we have to divide our linking building efforts, but if we maintain everything under a single domain will be harder to be considered an "expert" on each section of law and get ranked well in each category? Any insight would be greatly appreciated.
Link Building | | PewLaw0 -
How to rank for more then one keyword
As per on page optimization report i can only get A grade for 1 keyword. In one title i can add only 1 keyword, so how come i rank and do perfect on page optimization for more then one keyword.
Link Building | | Sajiali0 -
NEW LINKS
Hi If you plan to add new links to a site which currently has very few inbound links what is the maximum amount you could add in any one day before it is deemed by Google to be suspicious and unatural. I am referring ot manually added links, not robotic. Thank you 🙂
Link Building | | PH2920