Need your Opinion on Bounce Rate Analysis
-
I'm currently doing a bounce rate analysis for our resource pages. These are information article pages - mix of plain texts and those containing either images, infographics, videos or even podcasts.
By the way, I did search for bounce rate topics here, but I felt like i still need to post this. Unless I've overlooked a similar post, my apologies.
It's a first for me to do an in-depth BR analysis, so I need to clarify few things.
- What is a good or bad range bounce rate? Is there even a range comparison? Like when can you say a bounce rate is high for an information type page? I've read some stuff online but they're confusing.
- What other Analytics factors should I consider looking at together with bounce rate?
- For pages (which purposely educate visitors) with high bounce rate, can you guys suggest tips to improve it?
I would appreciate and value any advise. Thanks a lot!
-
Dedicate some time to exclude SPAM referral links from your bounce rate analysis. SPAM links are notorious for providing skewed data in these areas.
I would also look into average time on page and pages per visit depending on source/medium.
-
Thanks Kevin. This is helpful too.
-
Bounce rates will greatly vary based on industry/type of sites. Is a high bounce rate good or bad? Depends. If you objective of your marketing is to drive phone calls, a page may have a high bounce rate if the user found the correct content and calls you. So I would recommend do some additional data analysis via session recordings and phone tracking and analyze what the visitors do.
FYI, here some stats from custommedialabs:
- 20% – 45% for e-commerce and retail websites
- 25% – 55% for B2B websites
- 30% – 55% for lead generation websites
- 35% – 60% for non-ecommerce content websites
- 60% – 90% for landing pages
- 65% – 90% for dictionaries, portals, blogs and generally websites that revolve around news and events
Good luck!
-
Thanks Popidev. Will take a look
-
I found this recent Whiteboard Friday on bounce rates super interesting. Might be of some relevance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's Causing My Extremely Low Bounce Rate
My client's site that is reporting an under 10% bounce rate for all sources. Direct is the highest at 8%. I'm no expert in GA but wondering if there is a problem with the analytics/tag manager code on the site. I'm especially concerned about the GTM body script being in an iframe which I read could be trouble. <!-- Google Tag Manager (noscript) -->
Reporting & Analytics | | bradsimonis
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MWGMNW6"
height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) --> You can see all the source code here:
view-source:https://nfinit.com/0 -
Drop in Bounce Rate in Google Analytics
Hi guys, I have recently seen a large drop in bounce rate (from GA) which seems unnatural for one of our clients website. Since the start of 2018, the bounce rate was consistently between 40-60%, and then saw a random spike, and now for the past two weeks, the bounce rate is below 10%. I was wondering if anyone had any ideas if this is a problem with GA, or the site itself. Site: https://www.zoomocarcredit.com/ Any comments/feedback is greatly appreciated. Thanks in advance! Jack. SnP0Hc4
Reporting & Analytics | | ChemistryMarketing0 -
Should I use sessions or unique visitors to work out my ecommerce conversion rate?
Hi all First question here but I've been lingering in the shadows for a while. As part of my companies digital marketing plan for the next financial year we are looking at benchmarking against certain KPIs. At the moment I simply report our conversion rate as Google Analytics displays it. I was incorrectly under the impression that it was reported as unique visits / total orders but I've now realised it's sessions / total orders. At my company we have quite a few repeat purchasers. So, is it best that we stick to the sessions / total orders conversion rate? My understanding is multiple sessions from the same visitor would all count towards this conversion rate and because we have repeat purchasers these wouldn't be captured under the unique visits / total orders method? It's almost as if every session we would have to consider that we have an opportunity to convert. The flip side of this is that on some of our higher margin products customers may visit multiple times before making a purchase. I should probably add that I'll be benchmarking data based on averages from the 1st April - 31st of March which is a financial year in the UK. The other KPI we will be benchmarking against is visitors. Should we change this to sessions if we will be benchmarking conversion rate using the sessions formula? This could help with continuity and could also help to reveal whether our planned content marketing efforts are engaging users. I hope this makes sense and thanks for reading and offering advice in advance. Joe
Reporting & Analytics | | joe-ainswoth1 -
How is a Bounce defined for mobile devices?
Hi, does anyone know or have a link for me, where I can find, what or how a Bounce is defined for mobile devices? If you are on safari mobile and click on the homebutton, is that a bounce?
Reporting & Analytics | | ennovators
If you are surfing and you get a message alert on the top and you change application, is that a bounce? Any ideas are much appreciated. Thanks1 -
High Bounce Rate on traffic generating area of our site
Hi, Our eCommerce site currently includes a blog section known as Igloo which we have filled with unique and helpful content that is useful to a fair few people, not just customers of ours. It currently attracts a large number of visitors (more than the actual eCommerce side of the site in actual fact) organically who aren't currently customers of ours. Very few of these turn in to paying clients so it's not really a money spinner but it has worked quite well from a linkbait perspective / traffic generation perspective and undoubtedly a few of these people do end up making a purchase on the actual shopping end of our site. We're look at ways to encourage these people finding help on this free resource to take a look at our homepage and hopefully make an order but in the meantime I am worried that there may be a few downsides to us creating this content: Google may see us more as a help site than a shopping site. Since selling products is where we make our money this could ultimately be a bad thing. Our bounce rate is REALLY high (I'm talking around 94%) on the help site versus around 20% on the eCommerce site. I guess people land on the article they want, read it and then disappear. Would this bounce rate skew our entire site stats and ultimately result in decreased performance in the SERPS. I would appreciate your opinions and, in the event you do feel it may be hurting us overall perhaps some suggestions on how to mitigate the effects? Many thanks!
Reporting & Analytics | | ChrisHolgate0 -
*Dramatic* reduction in bounce rate, why?
Hi all I cannot pin this down to one of -new theme using Thesis 2 and Social Triggers, or -implementing Moz Does the Moz crawler linger on page? I'd love to know why this is happening 7iSnNfC
Reporting & Analytics | | TimMarsh0 -
High bounce rate from Google Shopping
Hi Mozzers, I'm carrying out some analysis on our eCommerce site and the bounce rate from Google Shopping is well above the site average at 60%. Our shopping feed is submitted to Google every morning so we know that images and prices are up-to-date which would obviously cause a high bounce rate. Any ideas on what might cause this? Is it normal for Google Shopping to produce a high bounce rate? Cheers guys!
Reporting & Analytics | | Confetti_Wedding0 -
Increased Bounce Rate & Dollar Index?
We use Google Analytics on our ecommerce site and we recently made several changes to an important page. Due to logistical reasons, we couldn't perform a Google web optimizer test but tracked the page's numbers in analytics from before/after the changes were made. After a week, we noticed that the bounce rate on the page went up by about 10% but the dollar index also doubled. We're trying to figure out how this could happen, since it seems kind of odd. Any feedback would be appreciated.
Reporting & Analytics | | airnwater0