Increased Bounce Rate & Dollar Index?
-
We use Google Analytics on our ecommerce site and we recently made several changes to an important page. Due to logistical reasons, we couldn't perform a Google web optimizer test but tracked the page's numbers in analytics from before/after the changes were made.
After a week, we noticed that the bounce rate on the page went up by about 10% but the dollar index also doubled. We're trying to figure out how this could happen, since it seems kind of odd. Any feedback would be appreciated.
-
I personally haven't used the dollar index, so am basing this on the definition I found at http://www.analyticsmarket.com/blog/google-analytics-definitions, which states:
A measurement of how influential a page is to conversion. It doesn't indicate how much money a page brought. Rather, it's a score. The higher the number, the more frequently it was viewed prior to a purchase or conversion. It's calculated by taking the goal conversion value or transaction value of a visit and applying it evenly to all the pages prior to that conversion. Seen in aggregate, it just attempts to correlate pages to conversions.
Have you done something on that page to better qualify your prospects, and encourage them to order more? If you qualified them better, you may have driven away some of the people who were not going to buy or were going to purchase a small amount, increasing your bounce rate but also increasing your dollar index.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do custom tracking codes affect indexing?
Hello, My company uses a tracking system that allows our employees to apply a short code snippet to the end of our URLs for marketing attribution. An example of such a code would be: https://www.schoolofmotion.com/?ref_id=moz-test However, in Google Analytics we are seeing duplicates of our content, where the pages with the individual tracking codes are counted separately from the pages without. From a reporting perspective, this is annoying and definitely worth a fix. However, I'm curious if this problem is affecting our search potential as well. Could this tracking system be splitting traffic in Google's eyes? From an SEO perspective, how should we approach this? Would canonical tags fix this duplication issue in Google Analytics? Is there something else that we should use? Thanks in advance. The Moz community is incredible.
Reporting & Analytics | | CalebWardSoM1 -
Google Analytics & Google Sheets
Hi guys, I'm looking to use google analytics google sheets extension to pull data into a google sheet with metrics from other tools e.g. semrush, moz, etc. From my understanding with google analytics google sheet extension its designed to run reports and doesn't really allow you to add other metrics. Basically what i'm trying to do is this: https://www.useloom.com/share/c1e42bfa60bd46fca2b1120018969ce8 Any suggestions/advice on how to do this would be great. Cheers.
Reporting & Analytics | | jayoliverwright0 -
Universal Analytics & Google Tag Manager - Track URLs that include hashes
Does anyone have any experience tracking URLs that include hashes (#) using Universal Analytics and Google Tag Manager? Can it be done using GTM's container for UA, using the "more settings" options? Or building another tag to work with the GTM UA container? The fallback I'm considering is implementing the UA code in GTM for every page as Custom HTML with the "ga('send', 'pageview', location.pathname + location.search + location.hash);" solution, rather than GTM's specialized UA tag. I'm not yet sure what problems may arise from that, if any. Thanks in advance.
Reporting & Analytics | | 352inc0 -
Webmaster Tools, why does it show 486 pages submitted to web, and only 40 indexed?
I am confused on what a client account shows in WMTs, client account is http://multiview.com. They have a graph showing 486 pages submitted to web, but only 40 are indexed. Also, they recently re-launched, i.e in April 2014, and the new site has about 40 pages indexed.... so I am guessing that the 486 number relates to all the pages that are showing errors in retrieving...i.e. 28 soft 404 errors, 10 access denied errors, 808 not found errors. Does this make sense to explain why there is such a gap between 486 and 40?
Reporting & Analytics | | DianeDP0 -
Homepage disappeared from Google's index
The Title says it all..I just discovered that the Homepage is not in Google's index anymore. Homepage rankings have plummeted, our top keywords are nowhere to be found but most of keywords from deeper pages have dropped just one or two places. We just change the website design and some content but I strongly believe this is definitely something else due to the fact that it all happened so fast! There is one thing that I have to mention that might have been caused all this..our email client (Outlook) is using a lot of resources from our server and for the last couple of days the website was down quite a lot.
Reporting & Analytics | | echo1
There are some crawling errors in GWT but the homepage has been crawled because is not there, no other messages. Where should I look for?0 -
Can underscore blanks trigger home page bounce rates
Buongiorno from 8 degrees C Wetherby UK 🙂 On this site the scrolling banner has been hyperlinked with underscore blank causing new pages to open when a user clicks on a banner. My question is please... "If a user clicks on a banner will Google measure this as a home page bounce" ( I dont think it will i just want to be 100% sure) Click here for illustration:
Reporting & Analytics | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/home-page-sw-banner_zps0fda6318.jpg Grazie Tanto,
David0 -
Another high bounce rate
Hi there, One of my top landing pages has an 81% bounce rate. http://www.snowbusiness.com/what-we-do/film,-tv-and-advertising.aspx My first thoughts are purely bad IA and usability, but i know there must be loads of other things people might identify. Thanks in advance, Ben
Reporting & Analytics | | SnowFX0 -
List all URL's indexed by google
Hi all i need a list of all urls google has indexed from my site i want this in excel format or csv how do i go about getting this thanks in advance
Reporting & Analytics | | Will_Craig0