Need your Opinion on Bounce Rate Analysis
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I'm currently doing a bounce rate analysis for our resource pages. These are information article pages - mix of plain texts and those containing either images, infographics, videos or even podcasts.
By the way, I did search for bounce rate topics here, but I felt like i still need to post this. Unless I've overlooked a similar post, my apologies.
It's a first for me to do an in-depth BR analysis, so I need to clarify few things.
- What is a good or bad range bounce rate? Is there even a range comparison? Like when can you say a bounce rate is high for an information type page? I've read some stuff online but they're confusing.
- What other Analytics factors should I consider looking at together with bounce rate?
- For pages (which purposely educate visitors) with high bounce rate, can you guys suggest tips to improve it?
I would appreciate and value any advise. Thanks a lot!
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Dedicate some time to exclude SPAM referral links from your bounce rate analysis. SPAM links are notorious for providing skewed data in these areas.
I would also look into average time on page and pages per visit depending on source/medium.
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Thanks Kevin. This is helpful too.
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Bounce rates will greatly vary based on industry/type of sites. Is a high bounce rate good or bad? Depends. If you objective of your marketing is to drive phone calls, a page may have a high bounce rate if the user found the correct content and calls you. So I would recommend do some additional data analysis via session recordings and phone tracking and analyze what the visitors do.
FYI, here some stats from custommedialabs:
- 20% – 45% for e-commerce and retail websites
- 25% – 55% for B2B websites
- 30% – 55% for lead generation websites
- 35% – 60% for non-ecommerce content websites
- 60% – 90% for landing pages
- 65% – 90% for dictionaries, portals, blogs and generally websites that revolve around news and events
Good luck!
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Thanks Popidev. Will take a look
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I found this recent Whiteboard Friday on bounce rates super interesting. Might be of some relevance.
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