My website has been declining in rankings!

[Ready2Paint]

Hello everyone,

I have been doing the SEO on the following site: www.painters-decorators-london.co.uk for the past few years and the rankings are slowly declining since last year. (not the recent Google update).

I can't seem to figure out what exactly is causing this to happen

The page authority and domain authority is higher than my competitors. The on page SEO I believe is done appropriately but I'm not sure whats causing this decline. How can I find out exactly using the MOZ Pro account that I have. I don't think I'm totally aware of the important metrics that one can use on this site to determine the problem.

Please advise!

[aarongray]

Hey Hassan,

It could but before you do that. I would do the other points first as you might not need to change them to get a good outcome here.

Also, make sure you do one change at a time to see what works. As if you do everything at once you might go backwards and you would not know what could have gone wrong.

[Ready2Paint]

Hey Aaron,

Thanks for pointing out these essential points!

if I were to change my meta titles - could that have a negative impact on the pages that are still ranking ok?

[aarongray]

ok, I could go into a lot but here are the major onsite changes you could look at working on to fix your rankings.

• Need to move to HTTPS. here is a good Moz blog about it
• Your website is not mobile friendly or mobile responsive. As google has moved to mobile first this could be impacting your rankings too. Here is a blog by google on it
• You have about 192 words on the homepage. Homepages need to aim for at less 500 words but really 1000 words is better. Do not just put words for SEO reasons. here is a good blog about content marketing which will help you work out how to write not only content for rankings but for the end users too.
• I would review your titles too. They seem a little keyword heavy.

Hope this helps if you need more help let me know.