Regional Sitelinks
-
We are a global brand & have each regional site setup as a sub-domain.
au.mybrand.com
eu.mybrand.com
us.mybrand.comI have noticed for branded searches in Australia the SERP is showing the regional site (au.mybrand.com) as the first listing = great
BUT the sitelinks below are showing for the USA site us.mybrand.com = incorrect
Any ideas how to resolve by marking up the code or in Search Console?
Chris
-
You can geo-target the AU and US subdomain to the respective countries, but you can't target the EU as it isn't a country. HREFLANG can help as well, it depends on the differences in the content. You can do both, but in terms of what you should do:
HREFLANG = regional language changes (US English vs AU English)
Geo-Targeting = content changed to target that specific country (ex. products sold in the US but not AU, or extra regulatory content due to a country's laws OR (and a better example) the content needs to be different because selling your product in AU vs US is different like Christmas cards in each country, one has Christmas in summer and the other in winter).
-
Does your site have hreflang set up? see: https://moz.com/learn/seo/hreflang-tag
It's a way of defining what pages should be considered in regional search results when other options are available. It can be a bit of an undertaking but worth it if you are operating different pages for different regions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Metadata configured, but Google only shows URL with sitelinks. Something wrong with my code?
Hi guys! I have a metadata problem with my home page. If I look for the brand's keyword, the SERPs don´t show the metadata I configured, instead it shows the URL with sitelinks. If I use the "site:" command, it doesn't appear at all. This happens only on the home page, not the rest, which are roughly 700 pages. Those appear fine. I already have a meta title and meta description configured, which include the mentioned KW. It used to appear correctly before. GSC shows it indexed. Most audit tools (configured to crawl JS) detect the metadata. Moz's On Page tool doesn't. Could it be because of the JS configuration? Or am I missing something else? Here´s the meta description code:What do you think? I'd appreciate your input. Thanks!
Technical SEO | | Reprise0 -
Drop in keyword rankings with a multi-region website
Hi everyone, I know that variations if this question have been asked on this forum and have been answered by Google also. Google's response seems to be clear that "Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries." This was our approach when launching a new .co.nz website recently to coincide with us opening a new office in Auckland. Our original site is still our .com.au site. We went with a new domain name over a sub directory or sub domain for the reasons in the same Google article. After launching the NZ site in February and steadily growing some rankings, we've noticed in the last week or so a drastic drop in our keyword rankings (and traffic) for no apparent reason. There are no apparent issues in Search Console or with the Moz Site Crawl, so I'm wondering what's going on? I know rankings can fluctuate widely, especially when you're not on page 1 (which we're not) but the sudden and drastic drop did concern me. Currently, our AUS site's content is basically being replicated on the NZ site (e.g. blog posts, about us, company history, etc.). I just wanted to bounce it off you all to see whether you think it could be the "duplicate content" on the NZ site, or could it be something else? I'd really appreciate your input! Cheers, Nathan
Technical SEO | | reichey0 -
Use hreflang for language and regional URLs
I have implemented hreflang on site, seen here http://www.cobaltrecruitment.com/ but Webmaster Tools is returning loads of errors in the international targeting area..... "'“en-sg"' - unknown language code" and "'“en-ar"' - unknown language code" Can anyone suggest what I need to tell my developers to do? Thanks for your help!
Technical SEO | | the-gate-films0 -
Google Sitelinks
Hello, Good afternoon. I am having a site issue with Sitelinks. For some reason when I search Google for the brand I represent "California Olive Ranch" Sitelinks are not being generated. When I search for "Cal Olive Ranch" our site links are being generated. Our domain is Californiaoliveranch.com. Is there a way to tell Google to to change the site links to match our domain and brand name? Is this something that can be done in Google Webmasters? Thank you very much for your help. Adam P
Technical SEO | | apost40 -
Lost with conical, nofollow noindex. Not sure how to use it on a dyanmic php site with multiple region select options
I have a site with multiple regions the main page after a region is selected is login.php but the regions are defined by ?rid=11 , 12, etc. These are being picked up as duplicate content but they are all different regions. As i hired external php coders to develop most of the site I am scared to start meddling with any of the raw code and would like some advise on how to not show these as duplicate content. should i use noindex nofollow or connical? if Connical how do i set it up on the main login.php page? p.s. i am an extreme nube to seo
Technical SEO | | moby1230 -
Google Sitelinks
Is there anyway to control the sitelinks under a listing in Google? I have a group of lawyers where 1 of the them is showing up in the sitelinks. They want all of the lawyers to show up. Right now it is showing 1 lawyer, about page, contact us page, etc. Thanks!!!!
Technical SEO | | SixTwoInteractive0 -
How does Google Crawl Multi-Regional Sites?
I've been reading up on this on Webmaster Tools but just wanted to see if anyone could explain it a bit better. I have a website which is going live soon which is going to be set up to redirect to a localised URL based on the IP address i.e. NZ IP ranges will go to .co.nz, Aus IP addresses would go to .com.au and then USA or other non-specified IP addresses will go to the .com address. There is a single CMS installation for the website. Does this impact the way in which Google is able to search the site? Will all domains be crawled or just one? Any help would be great - thanks!
Technical SEO | | lemonz0 -
Why is google ignoring my sitelinks demotions?
I'm referring to the sitelinks that appear in the SERPs when searching for my brand name. 6 subpages come up- some found in my main navigation, some not. 3 of the 6 sitelinks have been demoted in Webmaster Tools under "Site Configuration > Sitelinks." I realize that they say in their instructions: "Google doesn't guarantee that demoted URLs will never appear as a sitelink, but we do consider a demotion a strong hint that we'll try to honor when generating sitelinks." I am just surprised they would ignore 3 of the demotions and for so long. The pages that are demoted do not have very many internal links pointing to them (unlike other pages of my site that are targeted specifically). Also, the site has tens of thousands of pages to choose from. Why are they ignoring my request? What else can I do to fix this?
Technical SEO | | Hakkasan0