How to get readers to engage with content
-
Hi everyone!
Over the last year and a half, we've ramped up our content generation and have now hit our stride with a steady stream of blogs and videos.
Both qualitatively and quantitatively, we are seeing great results.
The problem is that the qualitative feedback is always passive. When we see clients, partners, etc. in person, they tell us that they love the content, but no one ever leaves comments or uses the call to actions to submit their info. There are some social shares, but now that LinkedIn no longer has a counter, it's hard to tell how much.
I'm looking for advice on strategies to get more active engagement with our content. The ideal outcome would be active conversations and lead generation.
Thanks everyone!
-
You got me interested
-
Getting passive positive feedback is awesome, but I can understand the desire for more active engagement.
One strategy that could help drive more comments and conversations is to incorporate more multimedia content like videos. Videos are highly engaging and give people something visual to react to beyond just text.
However, as you may know, video editing and production can be quite time-consuming and require specific skills. This is where outsourcing to a professional video editing service can be valuable.
Having this multimedia content integrated with your blogs, webinars, etc. gives viewers something dynamic to interact with, share, and comment on. I've seen it be very effective for increasing engagement rates.
-
Our best recommendation to you would be to write high-quality content marketing , such as blog posts , but also for your business to create YouTube videos, then embed these into your company website main pages. You can just use say your Apple i-phone to have the company director explaining more about the companies’ products/ services which you sell, this could help to reduce the bounce rate. we done this with a marketing company, and the bounce rate decreased.
-
Hi, this is something that we have actively been tackling recently.
It's hard to tell what kind of content you're making from your post but as a wholesale product company, we sell items to shops. A lot of our wholesale content centres around shop layouts or displays. It's something that independent shopkeepers have told us they like to see, so we've spent a lot of time on it.
We've found that the best way to encourage readers to become contributors is to start by approaching some of our more outgoing clients and asking them to provide content. We then **heavily **credit them, link to them, thank them and quote them throughout the piece. Before you know it, the shopkeepers that read that content want the same thing for themselves and are much more likely to engage with the contact form.
This content works well for lead generation because it means that we can show shop owners contextual examples of our products looking well.
Just a small example with no quantitative data but I hope it helps in some way.
Ross
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much duplicate content counts as duplicate content to Google?
Hi everyone! I've had a look through some duplicate content posts and I can't see the answer to this query, so I thought I'd ask in case someone could help. I've been looking at a website that competes with the site that I work on. They have profile pages containing content that has been copied and pasted straight from the suppliers' websites. Their pages have all their own code framing the content, which is diluting the concentration of duplicate copy. How much duplicate content can a page have before it gets penalised or ignored by Google? Any suggestions very gratefully received 🐵
Content Development | | ceecee0 -
Getting an image to rank in blended search
Hi Mozzers, Has anyone got any good tips to get an image to rank in blended search when a user searches for a specific company name. I'm not talking about image search - I'm talking about the regular SERPs that sometimes contain images (normally logos) when you search for 'Coca Cola' for example - any ideas. Thanks Gareth
Content Development | | Bush_JSM0 -
Outsourcing content creations
I am using odesk for outsourcing content creation, but i am finding it difficult to hire quality contractors. I am trying to use the fix rate is this is the main reason for getting low quality response for my job openings. Does quality contractor on Odesk prefer hourly rate? Is hourly rate is safe for client? Some of the contractors i hired has provided me the plagiarism content. I am keen to use Odesk for outsourcing but really getting nowhere with this. Suggestions and comments are highly appreciated. Thanks you all in advance.
Content Development | | Sajiali0 -
Duplicate Pages Different Content
Will duplicate pages different content hurt rankings/seo E-commerce Site is plugin style with WYSIWYG editor allowing for full customization, all pages are setup with basic default content. Ive created custom pages with content/keywords to begin seo on them I have two pages www.domain.com/sports/hockey and www.domain.com/nhl-tickets The first url is default, with a single H1tag, + Default Meta+Title tags, the second is the content rich page, and structured properly, both of which show up on the site, should I block the first url from displaying at all? The reason I am asking is because ive also setup breadcrumb links, which makes all of these category url's accessible on the site, I cannot edit breadcrumb links, we can either have them there or remove them. Thank you Very Much!!
Content Development | | TP_Marketing0 -
Wordpress hacked. Entire content wiped out
Someone hacked my Wordpress site, wiped out all my content and changed my login status to a subscriber. Years of hard work gone, I can't log in to fix anything. Is there anything I can do. Is there a way to prevent this from happening ever again. Is there a way to catch these people?
Content Development | | ArenaS0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1 -
Duplicate content
Hello Seomoz team, i'm french and so my english is not very good ;-). I work for a brand site and we publish content about our products. The problem is : as a brand site, many sites that sell our products, copy our content. And we have duplicate content. And since these sites have worked SEO, they put in place rel canonical tag. as a brand, how to avoid being accused by Google duplicate content? tanks for you answer. I hope it's clear. Take care Denis
Content Development | | android_lyon0 -
I have submitted my url how much time u guys will get to reveal my site site up ??
i have submitted my url how much time u guys will get to reveal my site site up ??
Content Development | | TQR0