Enquiries stopped after site move
-
Hello, I really hope someone can help. We recently moved our website from a shared server with one host to a VPS with another. At the same time we decided it would be right to switch from the .co.uk to the .com and also purchase an SSL. Since the switch we have had zero enquiries (3 weeks ago) when we would normally average one a day. According to Google Analytics, I cannot see that traffic has been to adversely effected and rankings, though dropping very slightly have not dramatically fallen. We have tested the site rigirously and there are no issues with it we can see. I ensured at domain level that there was a 301 redirect on the .co.uk site as well. Does anyone have any suggestions as to why this would be the case? And/or whether switching it all back to where it was with the .co.uk would be a foolish idea? Many thanks!
-
Always avoid knee-jerk reactions to these kinds of things. It's possible that rather than the new location being the issue, the method of migration was more of a problem instead. If that's the case then moving back wouldn't help anyway (as you'd have to go through the migration again, assumedly)!
I'm not saying that is or is not the case, just trying to highlight that you don't know what the problem is (and thus any hasty action is extremely unwise). You need to understand what an enquiry is or what it used to mean on your old site. Does that mean a phone call, an email, a contact form submission (maybe all of these things)? Was one of these things far and away the most popular method of contact? If so - which one was it? That gives you a place to start your detective work
It may be that your contact forms are still coded to send mail to an inbox on your old domain which can no longer receive the comms and thus no enquiries are being process. Maybe due to the change of domain, the event-tracking code needs to be adapted (this could be the case if you changed your UA property / number in GA when you moved)
If it's calls that are down, what call tracking solution are you using? There are loads. Usually they run a script on your site to swap out a phone number and thus attribute calls from visitors to your site who were ascertained via different channels (PPC, SEO, email, display, affiliates etc)
If you left that all in place, maybe you need to log in to the back-end of the call tracking system and update it there to listen for calls from a new domain! Maybe it's just something small and silly like that
Because you didn't give loads of detail I can't help huge amounts (unless you share more) - but I hope that, what I have written here will help you to track down the culprit of your problem. To me it sounds like a tracking issue, rather than a performance issue (but I could be wrong)
Always remember that the web has thousands of ways to trip you up if you aren't paying attention. Often developers will push for a 'logical', one size fits all solution. It's only afterwards that people realise, they needed an expert!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Mobile site crawl returns poorer results on 100% responsive site
Has anyone experienced an issue where Google Mobile site crawl returns poorer results than their Desktop site crawl on a 100% responsive website that passes all Google Mobile tests?
Intermediate & Advanced SEO | | MFCommunications0 -
Our Web Site Is candere.com. Its PA and back link status are different for https://www.candere.com, http://www.candere.com, https://candere.com, and http://candere.com. Recently, we have completely move from http to https.
How can we fix it, so that we may mot lose ranking and authority.
Intermediate & Advanced SEO | | Dhananjayukumar0 -
Multiple Keywords for a site
I have a client that is OBSESSED with KWP ranking (don't go there...I know) This client offers multiple services, dog boarding, dog grooming, dog training, dog daycare and dog walking. Essentially these are our focus. She ranks on page one for all of these words (locally of course) BUT she wants to rank in positions 1 and 2 for all of these words. Here's my rub, with her limited budget, we focus on 1 word (and associated long tails like "dog boarding in the south loop) and it takes a couple of months to zoom up to positions 1 or 2 (not counting map pack....she wants ORGANIC) While we're focusing on this 1 word, the others maintain their ranking or slip a few spots (like from 6 to 😎 Conversions average about about 1 a day, organic traffic is roughly 1000 hits a month. In your opinion is it better to split this focus between the 5 target words every month, more slowly building ranking, but maintaining it for longer periods of time. Or do it the way we have been chase dog boarding, then chase training, and so on. It just seems like we are CONSTANTLY chasing something while something else falls. Thanks Tracy
Intermediate & Advanced SEO | | lkilera0 -
Seo for international sites
Hello, I have a question for the group, our main US site- http://www.datacard.com is utilized to move content to other regional sites like http://www.datacard.co.uk/ and http://www.datacard.fr/ and http://www.datacard.com.br/. Anyhow, we essentially have some regional content on those sites, but for ease of maintaining and updating the content we have a company translate this for us and then undergo an in country review for local people in our company to review the content. That being said the meta descriptions, titles, code, everything gets translated to that language. I know there are issue for SEO for these purposes as we get much better rankings with http://www.datacard.com. The regional sites are newer so this could be part of it. We don't have an agency helping us with SEo and i get a lot of questions on what can be done internally for this for regional sites with our current structure. Any tips you have? It would be greatly appreciated! Laura
Intermediate & Advanced SEO | | lauramrobinson320 -
Site Redesign - Inbound Links
Hello all. What would be some of the best practices or good resources on site redesign while maintaining inbound links? We would hate to have the natural, organic links to the site we have generated over the past 3 years to all of a sudden become broken. The domain is not changing but the URL structure very well may. For example, www.domain dot com/blog/postabouttopic which has many inbound links may move to www.domain dot com/news/blog/postabouttopic Is it a matter of simply using 301 redirects from the old pages to the new pages? Is there any issues to be aware of when having hundreds of 301 redirects? Is there a best practice? A good site that explains this in detail? Thank you for your time! Have a great day!
Intermediate & Advanced SEO | | S2RSolutions0 -
Development site crawled
We just found out our password protected development site has been crawled. We are worried about duplicate content - what are the best steps to take to correct this beyond adding to robots.txt?
Intermediate & Advanced SEO | | EileenCleary0 -
Is it possible to Spoof Analytics to give false Unique Visitor Data for Site A to Site B
Hi, We are working as a middle man between our client (website A) and another website (website B) where, website B is going to host a section around websites A products etc. The deal is that Website A (our client) will pay Website B based on the number of unique visitors they send them. As the middle man we are in charge of monitoring the number of Unique visitors sent though and are going to do this by monitoring Website A's analytics account and checking the number of Unique visitors sent. The deal is worth quite a lot of money, and as the middle man we are responsible for making sure that no funny business goes on (IE false visitors etc). So to make sure we have things covered - What I would like to know is 1/. Is it actually possible to fool analytics into reporting falsely high unique visitors from Webpage A to Site B (And if so how could they do it). 2/. What could we do to spot any potential abuse (IE is there an easy way to spot that these are spoofed visitors). Many thanks in advance
Intermediate & Advanced SEO | | James770 -
How to remove bad link to your site?
Hello, Our website www.footballshirtblog.co.uk recently suffered a major Google penalty, wiping out 6 months of hard work. We went from getting 6000-10000 hits a day to absolutely nothing from Google. We have been baffled by the penalty as we couldn't think of anything we've done wrong. After some analysis of Open Site Explorer, it seems I may have found the answer. There is a ton of bad links pointing to us. A few example domains are: ru.gg/ gogopzh.com/ 0575bbs.com/ This is nothing to do with us and so I can only assume some competitor has done this. As we were only about 4-5 months old, I guess Google has punished us. What do we do now? This is not a situation I have experienced before and would really appreciate your expert advice.
Intermediate & Advanced SEO | | ukss19840