Content Creation For Blog & Ranking Locally
-
Hey Everyone,
I'm trying to rank for specific long tail key words such as:
- lower back pain treatment exercises
- lower back surgery options
- herniated disc exercises and etc.
My question is:
If I create a blog or article on these key words and integrate content and video within it and on youtube, will these blog posts come up locally when someone searches it within my area?
-
Hello There,
Don Quixote's points regarding YMYL sites and use of Google Posts are both good ones. Medical content needs to come from an authoritative source to do its best these days. Using Google Posts to intro your blog posts on your Google Business Profile is also a smart idea.
I think, however, you are asking a very specific question here. I believe you are asking (and correct me if I'm wrong) if, let's say, an orthopaedic surgery practice based in San Diego had a blog that featured articles about back injuries, surgeries and therapies, would those blog posts particularly come up for people searching for these topics in San Diego. Is this the scenario you are describing?
If so, then what would be key here is that the articles not only be optimized for "lower back surgery options", but also, "San Diego". A blog post like this might be titled something like, What are Your Lower Back Surgery Options in San Diego? And it could feature a review of orthopedic surgical offices in that city. This local optimization would make it clear to Google that the content is written for a particular geographic audience. Otherwise, without the geomodification, you would basically be competing against the rest of the English-speaking world for this keyword phrase and your article wouldn't likely be any more liable to come up for San Diego searchers than for searchers anywhere else in the world.
So, your approach to this sort of things deserves careful planning, based on your business location and business model, if you are trying to attract a local audience.
-
Yes, you have on GMB the ability to post a weekly blog post. It often appears at the bottom of the local listing. So it is a form of local content publishing..
On organic, the post or content has to be qualitative in every way. You are dealing with YMYL pages - Your Money, Your Life pages. The links and suggestions made relate to delivering on the quality.
Hope that is helpful.
-
Hello,
So you're suggesting that I post my blog posts and content to my google business page? Also, are you suggesting for organic? I didn't understand that portion of your response.
-
Hi
Firstly great to post on your GMB page. So yes can get locally listed on GMB but if want authority - to link on organic that would be a lot harder - quality is key - see below.
On content - key element as in the medical field is to focus on quality, referencing and accuracy. google "medic update google" - August 2018 and you will see why suggesting.
Below is an overview of elements google looks for in content. Michael Cottam wrote this great post years ago, which still has very high value. https://moz.com/blog/panda-optimization-whiteboard-friday
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Find blog post idea
How do I find blog post ideas for my website blog when there are only very few questions people have. I am a tour operator operator and the the keywords I target are Provence bike tour, Normandy bike tour , Tuscany bike tour and so on. I am trying to to find blog ideas to create a topic cluster for those pillar pages. Any advice on how to find blog ideas that could boost my pillar pages. Thank you,
Content Development | | seoanalytics1 -
Images & Duplicate Content Issues
Here's a scenario for you: The site is running WordPress and the images are uploaded to the media section. You can set image attributes there such as the Description & Alt Tag. Let's say you'd like to reuse the same image in two different blog posts. The image keeps the same Description & Alt Tag associated with it in the media section. Would this be considered duplicate content? What would be the best practice in this case to reuse the same image in multiple posts?
Content Development | | VicMarcusNWI0 -
Same content but translated. Penalization?
Hi There, I’ve got a question. There are two website that are under the same proprietor but must stay not related (different brand, different IP, different country, different language). The question is: Does google penalize one of the site if I entirely translate the content from site 1 to site2? Thank you very much for you input 😉
Content Development | | Midleton0 -
How to solve copyright content ?
My website fill of copy paste content , how can i solve this problem?
Content Development | | engmtamous0 -
Locating Guest Blogging Niches
Hey Folks, Does anybody have advice on tools I could use to locate blogs on specific topics? My plan is to approach the webmasters and offer guest blogging services. I know I could just do a google search for something like "KEYWORD blogs" but I thought I'd see if there is anything more sophisticated out there. Thanks, Rich
Content Development | | Rich-O0 -
Duplicate content penalty
Hi there, I'd like to ensure I avoid a duplicate content penalty and could do with some advice. There is a popular blogger in my industry. I have agreed to add his blog to my website. He currently posts his blog on one of the popular free blogger platforms, and will continue to do this. The issue is that I will be posting duplicate content onto my site and I want to ensure that I do not trigger a google penalty. Is there a simple way form me to inform Google of the original source of the content. My intitial thoughts are: 1. Add a noindex to the Robots.txt file 2. Add a link at the beginning of the article pointing to the original source 3. Adding a rel=canonical tag in the header of each blog entry pointing to the original blog post which resides on a completely different domain. Thanks DBC
Content Development | | DBC011 -
Why does my lousy little blog Rank number 1 on Google?
Search "Google Places Changes." My Blog, www.salesjumpstart.net/blog is ranked first. Has been for a week. Why? Makes no sense. I have been getting many first page Google results for 3 and 4 word keyword searches. The site or Blog just isn't that strong. http://www.google.com/search?q=Google+places+hchanges&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a#sclient=psy&hl=en&client=firefox-a&hs=uFR&rls=org.mozilla:en-US%3Aofficial&source=hp&q=Google+places+changes&pbx=1&oq=Google+places+changes&aq=f&aqi=g2g-j1g-b1&aql=&gs_sm=e&gs_upl=4293l4293l0l4628l1l1l0l0l0l0l271l271l2-1l1l0&bav=on.2,or.r_gc.r_pw.&fp=661c0b1152c259b4&biw=1024&bih=583
Content Development | | MBayes0 -
Duplicate content via syndication?
I have a full text RSS feed of my blog available for users with RSS readers. A few sites have said they would like to republish the unedited feed on their site (so my blog postings show up on their sites with links back to my site embedded). I'm wondering if this is a good/bad idea (to let them republish my postings) and/or if I should do anything in the feed to protect myself from an SEO point of view? Am I at risk of some kind of duplicate content penalty from Google, or will Google figure out that I'm the original source (which would be good) since the blog postings have links back to my site? Thanks!
Content Development | | scanlin0