Individual Link Value
-
We understand the PA, DA, trust and all of that. My question is, is there a process or formula anyone uses that shows an individual links value as to the link juice it passes. The old Domain Juice seemed to be that, but after further investigation (And Rand setting me straight) I now understand it's not a good metric.
Today, we use PA divided by the number of external links on that page to get some sense of an individual links actual value to the site or page we link to. I understand this is a very sloppy system, but seems to be the only choice we have?
It's based on this simple thought. If you get a back link on two different pages, and both are equal in every way, except one has 3 outbound links and the other has 30, the link from the page with 3 will be significantly stronger as far as passing juice.
So... anyone using something to determine an individual links value? I did ask the SEO staff, and they do not current have it.
-
I believe that the problem is.... people are spending too much time worrying about the value of a link and not enough time producing something worth linking to.
-
Nobody knows but Google... but I think that advertising links and reference links (usually) have very different formats.
-
you mention reference citation. My question to you is does the google algo actually look out and read titles such as references ? As it would in a similar way to spot advertising links ?
-
Rather than use numbers I would use qualitative measure....
- How relevant is the site?
- Where is the link on the page? (in footer?... in contextual paragraph?.... in sidebar?... above the fold?.... in reference citation?
- Is the link on a kickass domain or a dog?
I think that these are much more important than numbers.
-
Ryan, yes there are a lot of factors. But .... going back two page example. Two pages of the same value. One has 3 outbound links, the other has 30. Clearly in most cases the page with 3 is better. In other words, if you have this situation 100 times, you might see it proving correct 70 or 80.
I doubt that figuring out several of the SEOmoz metrics is much (if at all) more difficult than the one I am describing, and a Link value would be of huge.
Every metric we see on reports is in fact a guess. PA, DA, Trust, Cblocks, Backlinks.. none can be completely trusted and we all use these tools with that understanding, and the hope that they are at least generally correct. What would be any different in a link value report that took as much into consideration as possible?
Can you imagine the time savings and efficiency acceleration of Link building if such a tool existed and was even somewhat accurate.
I think SEOmoz attempted this with the old Domain Juice passed metric. But seeing the formula for it, I can understand why they felt it was not very helpful.
-
I am not aware of any solid tool that provides this information. You may find a tool which estimates or otherwise provides a link value, but the challenge is that guesses are being stacked upon other guesses.
If someone responds "yes, try the Link Valuation Tool from Company X" my questions would be:
-
What metric is being used to value the link? PA? DA? PR? If PA/DA are being used, then those metrics are limited by the Linkscape crawler and the various factors concerning it's use (i.e. 1-2 months behind, issues mentioned by Carin, etc). If PR is being used, then the tool's PR is a guess and may be quite different from Google's PR
-
How is decay being handled? Is the PA/DA/PR being fully distributed? Or is the natural decay being calculated, and if so how? It's another guess factor.
-
How is the weighting of links being handled? The SEO consensus is that links in content are given more weight then links in footers and other site-wide links.
There are other factors such as multiple links to the same domain, multiple links to the same page, etc. I feel there are too many unknowns for a tool to provide a meaningful link valuation. I would love to be proven wrong. Such a tool would clearly offer great value to SEOs.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about inbound links
Hi, When i run a scan for inbound links for the domain denverhongkongcafe.com/. One of the inbound links does not have the website denverhongkongcafe.com on its page. I viewed the source code and couldnt't find anything. But denverhongkongcafe.com links to that "inbound" link. Just to summarize everything. This link https://www.beyondmenu.com/40371/denver/hong-kong-cafe-denver-80014.aspx?r=40371 is an inbound link but does not have denverhongkongcafe.com anywhere in the site. But when i go to denverhongkongcafe.com it goes to https://www.beyondmenu.com/40371/denver/hong-kong-cafe-denver-80014.aspx?r=40371 . I am not sure how https://www.beyondmenu.com/40371/denver/hong-kong-cafe-denver-80014.aspx?r=40371 is an inbound link?
Moz Pro | | eldan880 -
Only 2 Inbound Links which are the Redirect 301 Links
Hello Everyone, We're having a serious Problem with the ranking of our website so we started testing the website in different Tools. Almost all of the tools say our website works great and in comparision to our competitors we win in almost every test – but we rank behind them. The only thing that makes me wonder is the fact that our website has only 2 Inbound links (Open Site Explorer) when the link source is set to only internal. And the only links shown are 2 links that come from the old http (we're using https) and redirect 301 to our https. No other links – in other tools we have around 80 internal links to our rmain https-webadress. Does anyone have an idea where that comes from? I'm afraid this might be our issue in ranking behind of lots of our competitors. Lokking forward to your ideas and suggestions.
Moz Pro | | Franksen3o3
Greets Frank0 -
Is there a tool on Moz or out on the internet that does bad link checker
I'm still pretty new to this and I was wondering if there is a free software, one of Moz or free out on the the internet that allows you to check bad links. I've done a lot of link building with citations and directories that for my clients industry. I just don't want to add their website and profile to a bad/risky directory and it penalizes my clients. I've seen a few out there, but I need one that is respectable and reliable. Any suggestions? I found one called bad neighborhood http://www.bad-neighborhood.com/text-link-tool.htm. Thanks Again, Benny
Moz Pro | | ACann0 -
Replacement for Juicy link finder?
Hi, Juicy link finder was really handy to help uncover websites, what is the alternative tool/s people would recommend? Thanks Simon
Moz Pro | | simonsw0 -
Link not showing up in OSE
I created a profile in April this year on CrunchBase for my company http://www.crunchbase.com/company/wallpapered but it is not appearing in the "inbound links" of Open Site Explorer. All the other companies I have checked in OSE have their CrunchBase profile in their inbound links (many share the same Page authority as mine). Any suggestions would be really helpful. Thanks
Moz Pro | | roberthseo0 -
How can I recognize spammy links that harm my website
Hello, Can someone tell me how I can recognize links that can harm my website? I have OpenSiteExplorer and CognitiveSEO as tools to create nice backlinking reports for me. But my problem is, how do I know if a link shown on these reports can harm my website so I can remove them? Is it linktypes, low auth. links etc? Thank you for your answers in advance! Regards, Thomas
Moz Pro | | ThomasH0 -
Why doesn't Open Site Explorer recognize the link from my twitter profile?
When I run a report on my competition I'm seeing their link show up in OSE's report under the "Linking Domains" tab, but when I put my site in there, it doesn't recognize my link from my twitter profile. Any ideas?
Moz Pro | | shawn811 -
Reg. internal followed links
Our site is new. So far we have a 534 pages. Our competitors have around 5000. I'm working on building more, but that's a lot of catching up. The report says we have only 174 internal followed links. Why is that? I have all links set in the site to be nofollow links, but not the inside links. I also have lots of landing pages, which are not added to the main menu, obviously. But the the main menu shows up on all landing pages. Just wondering if either the nofollow has anything to do with it or the landing pages set up, or the numbers are accurate. Any ideas? Thanks!
Moz Pro | | FinanceSite0