Why My Website DA and Rankings are not improving
-
It's been about 3 months my Website DA and Ranking are constant. What should i do about it?
I am generating good quality links and syndicating Content in different website but no Help.
-
@rashmibhardwaj86 If your website's Domain Authority (DA) and ranking have plateaued despite your efforts in generating quality links and syndicating content, it might be time to reassess your strategy. Consider diversifying your content types or exploring new platforms for syndication. Additionally, focus on optimizing on-page elements like meta tags and content relevance. Engaging with your audience through social media and fostering relationships with influencers can also help boost visibility. Regularly monitoring analytics and adjusting tactics accordingly is key to staying competitive in the ever-evolving digital landscape.
-
It can take a long time for a businesses rankings to improve, so a common mistake businesses make is thinking they can adjust the on page SEO on say the homepage and an overnight instantly the seo will improve, however it doesnt work like this
For example, it took us many years to get a company that offers garden offices onto the first page in Bristol and Bath because it's so highly competitive.
Therefore, you have to put in a lot of work to improve the seo. This often means a lot of work over a sustained period.
-
When you syndicate content, you give one of your articles to another website. They publish it on a page and their page begins to rank in the SERPs for the keywords of the article. If their website is more powerful than your website they are most likely going to rank above you in the SERPs for the root, short tail and long tail keywords. Even if they give you a link in the article, their page is going to rank above your page in the SERPs.
If you give one of your articles to several other websites and they publish it, the result will be several pages in the SERPs with your article. What happens then, is Google sees all of these identical articles. They don't like that and they will filter most of those articles and send them to the supplemental index - where they will get almost no traffic.
Some people will argure.... "I published my copy of the article first and Google will rank me better or they will not filter my page." From my experience, those people are wrong much of the time at best and most of the time at worst. I know this for a fact because I have published articles given to me by other people and my site almost always outranks their site in the SERPs after I publish. I warn them that this will happen, and let them know if I publish their article I will not remove it. After that, they don't offer me any more articles.
Syndication should be done for one reason. You have a message and you want to get it out everywhere. For that purpose you can give your article to a lot of other websites and they will display it to their audience.
However, if you are trying to monetize a website, syndicating articles will most likely be damaging to your rankings for these reasons. 1) your articles on other websites will outrank you, 2) sometimes your article on your website will be filtered, 3) if Google sees that you are trying to build links from article syndication they might turn off the value of those links or even use them as part of a penalty, and 4) if you give lots of the articles on your website to other websites Google might see your site as "having nothing unique" and demote your entire site in the rankings.
-
Can you please explain this a little further ?
-
Hi Rashmi,
On the one hand, you should not set DA as a KPI. Improving you DA won't assure you better rankings nor more impressions.
On the other hand, links are on one part of an SEO strategy. I'd suggest you to start taking a deep read to some of the best tutorials out there. Here im listing some of them:
- Search Engine Optimization (SEO) Starter Guide - Google Search Console Help
- The Beginner's Guide to SEO - Moz
- A Complete Guide to SEO: What You Need to Know in 2019 - Search Engine Journal
- A Simple 7‐Step SEO Tutorial for Beginners - AhrefsHope it helps.
Best luck.
Gaston -
All of that syndicated content is putting competition in your SERPs and wasting your time. Stop it and build your own website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm facing website direct traffic-related issue on my website, how to solve it?
I'm having a huge number of direct traffic on my website. But, I'm not able to know that from where traffic is approaching, like which source or website.
Moz Pro | | RoseAlvina
I want to know the source of traffic generating on my website? _Can anyone help on how to track this traffic? _ Can you recommend any Tool or some other way to know the source of traffic? Due to direct traffic, the stats of my website are here: https://www.screencast.com/t/p3wxkLdJAL0 -
Why is my page rank disapointing
Hi fairly new here, so just getting used to everything one questions please. Just ran a crawl test of the website and this page http://www.livingphilosophy.org.uk/teaching-philosophy/index.htm came back with a page authority of 1. Other pages have a rank of 18 through 26 scratched my head for a few hours and came up with no ideas. thanks andy
Moz Pro | | livingphilosophy0 -
Magento webshop ranks bad on Category pages
Hi All! Our webshop is www.hond.nl. We operate it for about a year now and it is not ranking on our most important pages. Basically we have 3 types of pages: Category pages, Product pages and 'Splash' pages. The 2nd and the 3rd rank OK. But the 1st, the category pages not at all. While the category pages have the best (hand written, unique) and the most content. For example https://www.hond.nl/hondenvoer.html is not ranking on keyword 'hondenvoer' (position 140...) We have investigated quite thoroughly and did most common (moz) tests and can't find a reason why the category pages don't rank. (could it have something to do with the filters...?) If anybody can shed some light on it, we would be much obliged! Thanks, Sander
Moz Pro | | Canome790 -
Ranking report and language
Unfortunately I noticed a huge problem in rank tracker amd ranking report. My site is in italian and I configurate the ranking report using google italy. The problem is that the ranking is related to www.google.it but using a browser set with english language!! Infact for a specific keyword the ranking position is 8 (using english) and 12 (using italian). This is a huge problem for me and makes useless any report! F
Moz Pro | | fabrico230 -
My DA Drop
Two updates ago I had a "big" drop in DA from 36 to 32 because of a drop in Followed Linking Root Domains. Me and my competitors have taken DA hits recently, but I'm the only one to have dropped faster than the others. (see capture below for full story.) Of course this happens right after I start focusing my efforts on SEO. I'd be awfully grateful if y'all had any insights for me on this one. I was hoping after the initial drop off that I would see the rank climb after my link building efforts over the last couple of months; no such luck. Now I'm feeling like I've shot myself in the foot somehow. Also attached is an ahrefs report showing backlinks and referring domains over time. So did I shoot my foot off or am I seeing something else at work? 5857219052625307137
Moz Pro | | wreevesc1 -
Rank Tracker Showing Confused me in Position ?
I recently checked one keyword ranking and it was showing my keyword is in 10th position of google.com but the same when i check directly on google.com i seen my keyword position is 16th so i again refresh the ranking and again it is still showing 10th position.. i am totally confused here which one is right.. please help here is the screenshot of that keyword so you can guys check from your side..
Moz Pro | | xplodeguru0 -
Rank tracker based on personalization or not?
I have been using the rank tracker to update clients on their current positions/improvements etc. but have been told a number of times now that the results they were seeing were not the same. Does the rank tracker work by giving results based off my location or from somewhere else or what? I should mention that I am based in Malta and my clients are based in the UK and Italy (with their sites being optimized for local keywords) I also ask them to clear their browsing history and to restart their browser before they check.
Moz Pro | | MassivePrime0 -
Rankings Check and Googles Quality Guidelines
Hi, I am trialing SEOmoz at present. What i dont understand is how come the rankings check, which presumably involves sending requests to Google, doesnt contravine the Google quality guidelines and cause a website to be penalised. Sorry if being a bit dim - but if anybody could explain it would be really helpful cheers stayin
Moz Pro | | stayin0